Financial Planning Videos
Watch how finance and invest videos improved sales and marketing activity in this financial planner case study.
Personal Connection / Trust
Improved touch points & conversion.
Qualified / Nurtured Leads
Prospects are better informed before sale.
Awareness & education of available products.
See how Lyle uses his invest videos
Watch interviews, and learn from Lyle’s experience using invest videos across his marketing.
Video Marketing Strategy
Prospect Nurture Videos
Client Nurture Videos
Market Commentary / Retention
We Rethought Everything
Video Script Writing
We collaborated on the invest videos script to use an authentic language and stay on message.
On Camera Training
Lyle was able to better connect to his viewers after learning skills of a professional presenter.
We streamlined the delivery of content, using valuable tools that easily displayed his videos online.
Like a lot of business, understanding how to communicate in a way that is helpful, conversational and compliant, is part of Lyle’s journey. A few years ago, Lyle saw the opportunity to differentiate his marketing by delivering informative, helpful and consistent invest videos to his leads, prospects and clients. Nobody else was doing using finance videos. However, the biggest challenge was not the content creation or understanding the type of invest videos, but finding the right delivery mechanism to broadcast his finance videos. When was the right time and how would they see it?
In a very short period of time, we showed Lyle how, when and where he should use his finance videos. Creating genuine advocacy of the business is more about timing, messaging, and relevance than delivering it inside a flashy website. The goal of Lyle’s invest videos is to clearly inform clients, remove confusion and frustration, and make correct decisions about his products and services, every time. By personalising his invest videos, it gave Lyle the leverage to cross, up and down sell new opportunities by being in front of them (virtually), and informing them of other offerings. Watch video interviews from financial planning case studies.
Want Invest Videos?
If you are interested in invest videos, send us an inquiry and we will get back to you as soon as we can!