How a Quantity Surveyor Revolutionised Client Engagement with Video

Creating impactful videos once felt like an uphill battle for Mike Mortlock, Managing Director of MCG Quantity Surveyors. Juggling outdated equipment, cumbersome setups, and technical issues made video production more of a frustration than a tool for growth.

Everything changed when Mike adopted Ridge Films’ DIY Desktop Studio. This simple yet powerful solution didn’t just enhance his video quality—it transformed the way he connected with his audience, building trust and scaling relationships like never before.

The Struggle with Video Production

Before embracing the DIY video studio, Mike’s team faced constant roadblocks.

“We were doing a lot of video stuff, but with dodgy equipment. We used to record through Skype, and sometimes the audio would be out of sync.” Even when using a DSLR camera, the workflow was clunky and time-consuming.

“It took forever to set up. Then you’d have to rip off the media, download massive files, and share them. It was a pain in the backside,” he said.

These inefficiencies made video production feel like more trouble than it was worth, even though Mike recognised its importance for building trust and engaging clients.

“It was a pain in the backside. The time wasted ripping media and syncing files made video production feel like more of a burden than a tool.”

  

A Simple Studio, Limitless Possibilities

The DIY Desktop Studio provided Mike’s team with an easy-to-use system that changed everything.

“What it gave us was the ability to walk into a dedicated space, flick a button, and start." This simplicity allowed his team—including directors and business development staff—to produce professional-quality videos without any technical barriers.

The studio’s consistency was a game-changer. “The setup makes the delivery the star, rather than being distracted by the background.”  His team could batch-create months of content in a single session.

“It’s consistent. That’s the most important thing. We just go, here’s the script, put your spin on it, and let’s punch out some content.”

Building Authentic Connections at Scale

Mike’s videos didn’t just improve his brand’s professional image—they changed how his audience connected with him.

“I’m able to have an intimate relationship at scale. People talk to me like we’ve been friends forever, even if we’ve never met."

The quality of his videos has made a lasting impression. “People ask me who’s doing my stuff. They’re spending two or three times what I am, and they’re looking at us thinking, ‘We want it to be like you,’” he added.

By transforming his video process, Mike not only elevated his credibility but also strengthened relationships with clients, partners, and prospects.

“I’m able to have an intimate relationship at scale. People feel like we’ve been friends forever, even if we’ve never met.”

 Watch how Mike stand out in their video content

Mike' story demonstrates the power of simplicity and consistency in video production. With Ridge Films’ DIY Desktop Studio, you can eliminate barriers, streamline your workflow, and revolutionise how you engage with your audience.

If you’ve been waiting for the right time to elevate your video presence, consider this your sign. Ridge Films’ DIY Desktop Studio isn’t just about technology—it’s about helping you show up as your best self, whenever it matters most. Could this be your moment?

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