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Video Marketing Tip: Nailing Your CTA (Episode 120)

You're proud of your videos. You've strived to create the best offers. You believe you've given enough thought for your audience. But no one is clicking that call-to-action button and the site traffic isn't converting.  Welcome to 'Video Tips,' the Video Made Simple...

Special: FPA Video SOA Soapbox Set to the Rescue with Ben Marshan (Episode 119)

How well do clients understand their financial plans? Financial planners create text document on Statement of Advice to clients that costs days and thousand of dollars to produce, only for some clients to come back, scratching their heads, with a ton o...

Video Scripting Tip: Ad libbing (Episode 118)

No one is perfect. And as much as you'd like your performance to come across au naturel, presenting to the camera without making it look like you're reading off a teleprompter may take years of practice and mastery. So how do you do it?  Two saving words: Ad lib.  ...

Transforming Startups using Professional DIY Videos with Ross McKay (Episode 117)

By definition, startup refers to a company in the first stage of operations and are founded by entrepreneur/s who develop a product or service in demand. They are often funded by venture capitalists because they start with high costs and limited revenue in general....

Video Scripting Tip: Read Out Loud (Episode 116)

So you have finalised your video script and think it's a masterpiece. You've said everything you wanted to say, even used jargons and some tongue-twisters to make it sound smart and catchy. You hand it over to the voice-over artist for recording, and hear him tumble in his words all the...

Technology Stack: Tech and Tools Financial Planners Need with Lyle Greig (Episode 115)

If you want to stay on top of the game in the digital age, it's vital to find the best technology out there so you can communicate with your customers, track emails and calendar, monitor progress of projects and measure success. And for financial planners and advis...

Video Scripting Tip: Writing Less is More (Episode 114)

Every word counts. And if you don't want to lose your audience with a speech that could get out of hand because of overwriting, here's a great scripting tip: writing less is more.  Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies fo...

Vidyard & Visual Selling: Creating a Culture of Video in Business with Tyler Lessard (Episode 113)

If you want to give your business a chance to profit and grow, video selling is the way to go. And if you have preconceived ideas about producing videos for business, you might clam up the instant you hear about the cost of actually producing just one. But these day...

Video Scripting Tip: Be Conversational (Episode 112)

Do you hear yourself sounding like you're reading off a script when presenting? Do the words feel unnatural when you articulate them, and yet the same words come off just right when you read them on a website or a blog?  Are you confused at what voice you need to properly address your au...

What is SDR Video Prospecting? with Chet Lovegren (Episode 111)

So you've done your part in creating content online and making your website come alive with videos to showcase your brand, services and product. But so far, the numbers have stalled, and there's no progress to your video engagements. Is there another way for you to a...