Stop Overthinking Video and Start Creating

Why Most Professionals Struggle with Video

You’ve seen it before—someone clicks "record" and suddenly transforms into a stiff, awkward version of themselves. Their voice changes, their eyes dart off-camera, and they seem… uncomfortable.

The reality is, most professionals hesitate with video because they’re chasing perfection instead of focusing on connection.

The fear of judgment, the pressure to "get it right," and the complexity of the tech make video feel intimidating. But here’s the secret: video confidence is a skill. And just like any skill, it can be learned.

Ditch Perfection—Focus on Connection

I spent years working on high-end video productions, believing that polished cinematics were the key to making an impact. But after coaching countless professionals, I realized that the most powerful videos weren’t the ones with perfect lighting or expensive equipment—they were the ones that felt real.

Your audience doesn’t need a news anchor. They need you—raw, authentic, and confident in your message.

Repetition is the Key to Confidence

Think back to the first time you drove a car. It probably felt awkward, uncomfortable, even a little scary. But now? You don’t even think about it.

That’s exactly how video works. The more you do it, the easier it gets.

That’s why I encourage professionals to start small—send a video message, post a short clip on LinkedIn, or practice recording yourself daily.

The more you show up, the more natural it becomes.

Simplify Your Setup to Remove Resistance

One of the biggest blockers to video confidence is overcomplication.

I’ve seen people spend weeks preparing a single video, obsessing over every tiny detail—only to end up frustrated and never posting it.

The key? Simplify.

That’s exactly why I developed the DIY Video Program—to eliminate the overwhelm and make video easy, effective, and repeatable. When you remove friction from the process, video becomes a tool you can actually use, not something that stresses you out.

Start Today—Even If You Feel Uncomfortable

Here’s your challenge: Grab your phone and record a short video.

Even if it feels awkward. Even if it’s not perfect.

Because the sooner you start, the sooner you’ll build the confidence to own it.

Follow Chris Schwager: Stay updated with Chris’s insights by connecting with him on LinkedIn.

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