60: Magnetic Stories: Make Them Real & Personal with Gabrielle Dolan [Part 1]

What will it take for a brand to stand out from the competition in today’s saturated market?

In this episode, Chris Schwager (Video Marketer from Ridge Films) is joined by Gabrielle Dolan, a highly sought-after keynote speaker, educator, and author, as they unpack the power of stories and why it is paramount for businesses to inject stories and emotions into their business.

Learn how you can communicate clearly and connect to your audience with the use of stories.

"The really simple reason is because the story taps into emotion. We are emotional beings yet we try to think we're logical. But the brain processes emotion faster. So we've actually already made the emotional decision. And we justify on logic.  Anyone in sales will tell you people buy on emotion, and we rationalise through logic."

Highlights of this episode:
[01:24] Get to know Gabrielle
[02:27] Brand storytelling
[06:03] AU businesses fail at storytelling
[10:02] Power of Stories
[19:50] Components of a memorable story

Make it real. Make it natural. Make it personal. Enquire now and we'll help you craft your story and launch it to the world.  Check out Story Time Videos of Ridge Films.

Click here to connect with Chris on LinkedIn
Click here to connect with Gabrielle on LinkedIn
Click here to check the exceptional services at Gabrielle Dolan Consulting
Click here to register for the video workshop
Click here to ask questions, rate, comment on the show

1300 474 343
[email protected]
https://www.ridgefilms.com.au

Ridge Films Corporate Pty Ltd
Level 26, 1 Bligh Street
Sydney NSW 2000

Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for you

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