Ep26: (Part 1/2) Revolutionise Your Event Strategy Forever with Sian Jenkins from Genesys

It's a new world for business and one of the massive changes especially in marketing is the way we engage with people. In this episode, we're joined by Sian Jenkins, the marketing director ANZ of Genesys, as she gives us a snapshot of the engineering required to strategise and orchestrate a virtual event.

Sian has 14 years of experience in developing, executing and analysing B2B marketing strategies across a broad spectrum of industries. This year, Genesys ANZ hosted their first ever virtual flagship customer event — G Summit.

"We decided that we still wanted to have that large customer gathering virtually and decided to try to replicate that experience of our G Summit events that we hold every year. I think it is the testing ground for 2021. I think next year we'll probably see virtual events evolving massively even more and changing from from what they are now. There are so many being held now and people are only going to be learning more and improving and they're getting better and better as we go along."

Highlights of this episode

[2:20] New marketing landscape
[3:30] Benefits of events
[9:00] First ever virtual G-Summit
[13:30] Orchestrating a virtual event
[17:30] Value of on-camera training


Click here to connect with Sian on LinkedIn
Click here to connect with Chris on LinkedIn
Click here to connect with Brendan on LinkedIn
Click here to learn more about Genesys
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