Ep13: 3 Types of Video for Business and When/How to Use Them (Quickie)
This 'Video Legend' Quickie is about discovering what types of videos should businesses have and consequently, when/how to use them?
In this episode, Chris Schwager (Video Marketer from Ridge Films) will help you understand the buyer's journey using Video Marketing.
Discovering types of videos is broken down into three stages - AWARENESS, EDUCATION, & CONVERSION. These stages will give you options of what types of videos you may be able to use.
- Awareness videos are top-level content. These are about building credibility and showing why you do what you do.
- Education content is about letting your consumer's know about the process, product, service etc.
- Conversion videos are usually testimonials and case studies. These pull people through your sales to make their final decisions about you.
One of our clients, Navwealth, has produced a bunch of videos across these stages. This includes a Company Profile video, Our Approach, Prospect Nurture videos, Service Overview videos, and a Company Testimonial. Click here to check their amazing videos.
If you have little to no knowledge of video marketing, then register for the next video marketing workshop. Click here.
If you want to make your DIY videos easy, check out the video link and DM/call us today.
https://www.ridgefilms.com.au/store/diy-desktop-studio/
1300 474 343
[email protected]
https://www.ridgefilms.com.au
Ridge Films Corporate Pty Ltd
Level 26, 1 Bligh Street
Sydney NSW 2000
Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for you.
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