How Video-Based Ads Built a $300K Business

[00:00:00] Byron Trzeciak: The amount of money that's been made off video based ads is probably well in excess of 300,000.

[00:00:06] Chris Schwager: Hi, I'm Chris Schwager video coach and founder of the Complete Video Success System, and I've spent decades helping professionals create high impact videos that build trust, generate leads, and drive business success.

[00:00:16] Chris Schwager: And if you've ever felt unsure or under prepared. Or just play an awkward with video. This is for you. I'll give you the mindset and strategies to take control, build video confidence so that you show up like a pro. It's time to make your videos work for you. Today's guest is Byron Trzeciak from Pixel Rush.

[00:00:34] Chris Schwager: He's our ads guy, but before that, he was our client and he came to us struggling to get comfortable on camera sweating bullets every time you hit record. Fast forward a few years and he's the guy that other. Digital agencies now look up to, he's built his business on his reputation through video proving what happens when you back yourself, you get the right coaching, and actually use the tools from client to collaborator.

[00:00:55] Chris Schwager: Byron's become the pinup boy here at Ridge Films. What's possible when you show up with confidence. Here's our interview with Byron Tki. It's good to have you back on Byron. We spoke a couple of years ago, and even back then, I thought it was just an amazing couple of interviews that we did in such a big progression.

[00:01:11] Chris Schwager: With your video journey or your video voyage, I should say from doing this and that to now doing UGC content for your clients and showing up on this thing. It just looks amazing. I'm always impressed you've had a relocation. You're getting your upgrades soon. Just take. The audience through a little bit about who you are, and I guess there's been people looking at you as well.

[00:01:35] Chris Schwager: I want you to acknowledge that there's other digital agencies that look at what you do and, aspire to be you. So just paint the picture for, those people and where you were back then and how you've progressed how you progressing.

[00:01:47] Byron Trzeciak: Yeah, so I guess you could say that I'm a, at least where I started was a traditional,

[00:01:51] Chris Schwager: hang on, can you start this?

[00:01:54] Byron Trzeciak: Yeah.

[00:01:55] Chris Schwager: Okay. Let's

[00:01:56] Byron Trzeciak: start with a smile.

[00:01:57] Chris Schwager: There we go. And action.

[00:02:00] Byron Trzeciak: Yes. Thanks for the introduction. In terms of where I was at, I started really as a traditional SEO agency or traditional digital marketing agency doing all the standard stuff, SEO, Google ads, website development, all the everyday stuff that everybody starts with when it comes to digital marketing agency.

[00:02:19] Byron Trzeciak: And that's where it led me to looking into, to doing something different. I had to stand out in a, in basically a sea of sameness. Everybody was saying the same thing, doing the same thing, walking the same walk, and there needed to be some point of separation here to really start generating more leads and actually see my agency grow.

[00:02:40] Byron Trzeciak: And that's what led me down the pathway of doing video. And where I really started to run into a lot of roadblocks and hurdles. Based on being a guy that would skip drama class as a kid, I'll do anything to throw a sick day and get out of that and to be able to avoid that whole scenario.

[00:02:57] Byron Trzeciak: And yeah, to the point now where I'm running UGC creatives videos based on my entire business, I would literally just having a call with a prospect yesterday and he was talking about how he'd gone to the website, seen all my videos, binge watched 10 or 15 different videos. And so that's where we are in today's world.

[00:03:16] Chris Schwager: Yeah, so let's go back to that, just painting the picture before again, like doing this and that, we've got plenty of documentation already on, on that, but just give the audience a bit of a snapshot of some of the emotional journey that you're on around that. Obviously we know that the tech was a key factor there, but also, tapping into what you're talking about with regards to some of the things happening.

[00:03:38] Chris Schwager: Mindset wise just take the audience through that. 'cause I know we've talked a lot about it and love to them to hear a bit more about this not just being tech, it's, a lot to do with behavior and patterns and mindset. A hundred percent.

[00:03:51] Byron Trzeciak: Yeah. I always looked online as a video ad would show up and it was so clear and articulated and I always thought how can someone [00:04:00] get such articulated thoughts to come across in the video?

[00:04:02] Byron Trzeciak: 'cause whenever I try to do it. It always just comes across as a jumbled mess of words, and you listen to it afterwards. It's got ums and ahs. It needs a ton of editing to get it into any sort of usable form. And, I was just so frustrated that it became that record. Watch it, hate it, repeat, and that's, was pretty much where I was at when I met you. The, your advert popped up like a. You know that moment in time that you go, oh, that's when everything changes. When this advert popped up in front of me. But yeah, I was trying to record this script on my phone and you remember seeing it, Chris, just like in, in this dark, dingy room, very white and pasty trying to read this script and kind of hold the, the tripod or the camera holder in a certain position to try to frame the shot and not, show a weird part of the background where I've got something in the background that just doesn't look professional at all.

[00:04:56] Byron Trzeciak: That's where I was at. I remember recording these videos. I reckon I must have recorded them 30 times and still just thought, oh, they're so bad. They're so bad. And yeah, it led me to that point of having a chat with you. And I remember at one point saying that death seemed like an easier and easier out than recording these videos.

[00:05:19] Byron Trzeciak: I just was not enjoying at all. I used to sweat, get palpitations, get flustered in the cheeks. Everything. It was a huge kind of, even just 30 minutes before I had to start recording, it was this anxious mess that used to present until we went through this scenario.

[00:05:37] Chris Schwager: Record, delete,

[00:05:37] Byron Trzeciak: repeat.

[00:05:39] Chris Schwager: That's it. Exactly. We've pretty much invented that, right? How did you feel was the best way to try and overcome the frustration of that scenario? In a very much in a loop, of discomfort not showing any sign of improvement.

[00:05:56] Byron Trzeciak: I just wasn't trained in how to handle these scenarios.

[00:05:59] Byron Trzeciak: The, when you start recording, you've got such a serious face, there's no smile there's no tonality. You just so concentrated on reading that script. From start to finish, and that's where I was at. And despite using teleprompters and, having a gimbal and having other things like this, it just, there was nothing that I could do there that would make it feel like me, that it was the actual person that I wanted to represent me on camera.

[00:06:29] Byron Trzeciak: And yeah, I remember at that point was where I saw your advert pop up and I started to see like how vibrant you looked on camera. And I was like. All the components that you had in terms of lighting and camera and teleprompter. The teleprompter especially. I was like, oh, that is definitely what I need here to push myself forward.

[00:06:46] Byron Trzeciak: And yeah, that's what led me down that track. So

[00:06:50] Chris Schwager: when, what did you discover as we started working together, particularly around the coaching side of things.

[00:06:55] Byron Trzeciak: I still highlight that the coaching session with you was probably one of the best, like self-development sessions that I've done over the last, three to four years.

[00:07:03] Byron Trzeciak: I think the value that I got from that in terms of pacing, tonality presentation, just that simple smile mechanic, how different that makes you feel when you're on camera. That was just such a big part of it, and I think having somebody watch over your shoulder and highlight some of the things that you do.

[00:07:21] Byron Trzeciak: Like generally I'll talk a little bit slow when I'm delivering a script and we spoke about how to speed things up, how to make certain sections faster, slow them down change impact to certain parts of that script as well. So it was just, it just gave me so much confidence coming out the back of that as well as the kit.

[00:07:38] Byron Trzeciak: In alignment to look at yourself on camera and finally feel like you were looking at a more true representation of who you are. I think the two of those just gave such a huge level of confidence to what I was doing. And I could finally get back to where I started, where was looking at other people and saying, how are they so articulate with delivering their message and their offer.

[00:07:58] Byron Trzeciak: And that's how it started to [00:08:00] transition to me as well. Back then, I was actually looking to do a script. For a marketing agency that I was working with. So this marketing agency was actually trying to push me to do video. They put together a script for me and I actually started to, that was the script that I was looking to move forward with and to get up and running.

[00:08:17] Byron Trzeciak: And after I did your training, that's when I went and did this script, and I finally did it at a much higher level. And I really saw the impact of once this script went live and these ads went live. The amount of leads that I got through was unbelievable. Like I, I was completely overwhelmed every single day with leads, booked, consults you name it.

[00:08:37] Byron Trzeciak: And, that's what led me to the first retainer that came out of it, which was an eight k retainer that, is a client that's still with me till today. So I think you and I, Chris, we've been working together for now three years or something, I think. Is it that long? Could even be longer.

[00:08:54] Chris Schwager: Yeah.

[00:08:54] Byron Trzeciak: Yeah. Yeah. So this shows, you mean this stuff works,

[00:08:59] Chris Schwager: you mean this stuff works.

[00:09:01] Byron Trzeciak: It's unbelievable. Yeah. So to have an eight K retainer straight off the back of implementing this kid and then having that client now for the last three years or more, you really start to see the ROI of number one video marketing.

[00:09:18] Byron Trzeciak: But number two, having a kit that supports that journey. And number three, like having the coaching and confidence. You and I have spoken many a times that you can have the kit, but it doesn't mean that you're gonna actually use the kit, doesn't mean that you're actually gonna get results. So it is both a mental hurdle and it is, physical or a technological challenge to get it to the point where you feel like it's an everyday muscle memory type of scenario where you can just use it freely.

[00:09:44] Chris Schwager: You showed up on your website looking great. You showed up on TikTok, on Instagram, on bloody LinkedIn. You're firing off videos, you're sitting here in sales meetings every single day.

[00:09:55] Chris Schwager: It was you that said, I show up here every single day, and it's a higher amount of confidence. And because of that as well, showing up, feeling good, looking good, sounding good. The results are

[00:10:08] Byron Trzeciak: there. Basically my whole business now operates off video marketing. I think it's become the entire backbone of it.

[00:10:15] Byron Trzeciak: And even, if you look at this year alone, we closed 11, 11 new clients on a $3,000 retainer in August. I think it was July or August. And that just goes to show that we use video as like a 24 by seven sales person, and it's something that's working for us all day, every day, starting conversations, generating prospects, and I feel like it's the most effective tool that you can have in your business.

[00:10:43] Byron Trzeciak: This is the same thing that I tell my clients as well, especially clients that are trying to overcome the hurdles when it comes to video. I think that video is. It's the staff member that you always wanted. That's always working 24 7. Never slows down, never takes sick days, just continues to run.

[00:11:00] Byron Trzeciak: And yeah, in terms of the impact that I've seen, because we do a lot of video based advertising, one of the key things that I have seen eventuate is that because I'm doing a lot of social videos, first, the first mechanic is that they'll see the advert that we've put in front of 'em. That's the initial mechanic.

[00:11:18] Byron Trzeciak: But the second mechanic is that they'll go to your Facebook page, they'll go to your LinkedIn page, they'll go to your website where they can see the rest of your videos. So I'm not a social influencer in any way. I don't have a big following or anything. I had people turning up to calls with my head of sales saying, oh, Byron said this.

[00:11:36] Byron Trzeciak: Byron said that. And I said, wait a second. How did they know that I said any of that stuff? And I realized that they'd binged, five to 10 videos before they'd got on that call. Yeah. Even so much to the point where people would turn up and if I was on that call from a sales perspective. You would almost feel like there was a, yeah.

[00:11:52] Byron Trzeciak: That starstruck kind of vibe. Oh, that's Byron. I've seen him in the, all these videos and the shift in the chair. Surprise. [00:12:00]

[00:12:01] Chris Schwager: Oh, it's him. It's, if I could get your virtual autograph right now could you, could we do that? Could you just put something in the chat for me? Yeah.

[00:12:10] Byron Trzeciak: Which is crazy to think, because you know me, Chris, I'm not like a.

[00:12:14] Byron Trzeciak: An extroverted, like egotistical kind of guy. I'm not fueled by having a million followers. But yeah, it's really nice thing to see people turn up and see that there's some sort of preexisting relationship there, even though it's the first time that you are meeting this person. And that's the power of video.

[00:12:30] Byron Trzeciak: And you know why I'm such a big fan of it? Why I continue to put video content out there, even when some days, from a likes or social engagement, you think nothing's going on here, but. When you really look it is and peel back the layers. You realize there's actually a lot more going on than maybe you can put a metric to.

[00:12:48] Chris Schwager: Why do you think some people get this real, get this right, like you and others. Just fuck around.

[00:12:55] Byron Trzeciak: I think it's a good question. Now, I've always said when it comes to losing weight, it's easier to, it's easier to stay motivated when you're seeing a little bit of traction. If you go to the, if you go to the mirror and you're like, oh, I lost a bit of, I lost a bit of fat off the love handle today.

[00:13:09] Byron Trzeciak: I'm more motivated to go and walk the next day. So I think like getting an early win with video is definitely. Definitely important. And once you get to the point of an eight K retainer or closing 11 clients off the back of video ads, then I think you just, there's no choice anymore. You go, this is something that I have to do.

[00:13:26] Byron Trzeciak: This is something that I'll continue to do. This is a working element of my business. I think too many businesses get stuck out there in say the social engagement land, where perhaps they're producing content and they feel like it's just not hitting. Anybody, it's, they're not getting any traction.

[00:13:42] Byron Trzeciak: So it's just busy work. And not necessarily something that they feel that they can sustain.

[00:13:46] Chris Schwager: Just quickly, if you are ready to take control over your video production, but feel stuck, check out the video Confidence Collective. It's live coaching in a supportive community that's got your back. We cover four essentials tech messaging on camera presence and implementing what you learn so you can create consistent, confident content that truly connects links in the show notes.

[00:14:03] Chris Schwager: Now, back to the episode,

[00:14:05] Byron Trzeciak: business owners we're all busy enough as it is for like hamsters on a hamster wheel. We can't just be doing busy work for the sake of it. But I think in most cases yeah, if businesses don't get those quick wins, it's hard for them to sustain it moving forward.

[00:14:18] Chris Schwager: Yeah, I did in the video conference collective yesterday. I addressed this common problem I see is everyone's so fixated on getting social content out there, but by the time, yeah, the person's ready to look around and look into that. Particular pro into that opportunity.

[00:14:33] Chris Schwager: Closer. They get to the, to their website, which is EE is equal to the shop front window. Look through and it's a fucking empty space looking and going what's happening? Is this the front entrance or do I go around the back alleyway where the dumpster and actually try there? And so they're missing the UX there, like they're missing the experience.

[00:14:53] Chris Schwager: They're leaving them in the wind. At a client say to me yesterday. They're not converting, meaning they, there's an awareness of it, but nothing happens. Nothing. They're not booking in for the course. And so when I investigated that further, I realized that no, he was not. Projecting himself properly, digitally in video form across all the other areas as well.

[00:15:18] Chris Schwager: And it's not uncommon now that a client will actually hit me up on, on InMail and say, Hey, I've looked at your success stories. I've looked at you for the last year. I've been stalking you, man. I know that you work in the States and I'm ready to buy. And I have no inkling of this, who this person is.

[00:15:33] Chris Schwager: It's coming outta nowhere with Yeah. The equal amount of suspicion at my end because I think, oh, it can't be this easy, surely. And yes, it can be that easy and it can truly be like that. But if you don't forecast your digital version with abundance. Letting go on imperfections and actually releasing yourself a little bit to the world.

[00:15:58] Chris Schwager: When I say a little bit, I'm saying a [00:16:00] lot. 'cause the average person needs to see you on whatever preference of platform that they're snooping around on. You've gotta be there. Yeah, that's a warning for all of you people out there. Do what Byron's doing. Don't think that your one video is just going to sit in the background and automatically be played by the masses, and they're all gonna know exactly who you are and what you do.

[00:16:22] Chris Schwager: They need multiple versions of you, right? They need a. Wherever they are and they need it all the time for you to be sticky and ready to go. So tell me, what's the future for the Pixar Rush Man? I wanna talk a little bit more actually let's, before we go there, let's talk about the directed recordings real quick.

[00:16:38] Chris Schwager: When we were coaching, there were moments in there that we would've done some, obviously some scripting, but then going into the directed recording session where I was able to, and I'm gonna feed this to you just in case you don't remember what it's all about, but it's basically feeding you the teleprompter text recording you n hd, and supporting you through the directing of those recordings.

[00:17:01] Chris Schwager: But also then yeah, giving you the ability to watch those videos back. On the call and make a executive decision between both parties that the, that's the take, that's the one we're both happy. And to be able to do that virtually. So that just sets the stage. Tell me what would Yep.

[00:17:17] Chris Schwager: What did that mean for you to go through that? And maybe just explain it the way I've explained it as well, just so it's clear to everybody.

[00:17:23] Byron Trzeciak: Yeah. So as part of the training, we did the directed recording sessions. And the way I explain this is if you. If you've ever watched a game of professional sports, it doesn't matter which sport it is.

[00:17:35] Byron Trzeciak: I, I think it's especially apparent in American sports where whether you do something right or wrong, or that fits the system, that doesn't fit the system, the minute you've come off. Let's say that you have missed a goal, you've shot for the net and it's just whizzed past. You'll come off and the coach will hand you a screen or a monitor that basically shows that last clip, that last one minute maybe from a few different angles, and all of a sudden that's like an instantaneous.

[00:18:05] Byron Trzeciak: Feedback system there that says, okay, when you go back out on the rink again, if you're in that exact same situation because you've seen it, you've been able to see it from a few different angles, you can actually start to visualize that and be able to have a much higher chance of not making that mistake again.

[00:18:20] Byron Trzeciak: And that's where I really put these directed recordings down to. It's that you don't realize. Certain characteristics that perhaps you're making with your face, with your hands with your tonality the way you talk slowly. I know that was a big part of mine, very slow and laboring through certain sections and you really talking to hey, like speed up, talk more quickly through this particular section and how that actually transformed the ad or the script that we're actually piecing together.

[00:18:48] Byron Trzeciak: So yeah, that instantaneous feedback, it's basically. Taking you out of the body and putting you as a third party to watch back, like how you're performing in what I felt was an incredibly safe environment. Like I've been in drama class, I've been in, public speaking. I've been in these different areas where.

[00:19:06] Byron Trzeciak: It's far less safe than the environment that I had with you, and I think for somebody like myself, it was just so good to be able to see that in that kind of environment and start to work on individual elements that have been there for such a long time in my life.

[00:19:20] Chris Schwager: The teleprompter is a big part of the tool that we use in order to obtain, the familiarity with the script, but also the consistency and the accuracy of it.

[00:19:29] Chris Schwager: So what do you say to the naysayers that are like, oh no, I just want to do mine on the off the cuff. I don't really do teleprompter. I don't read scripts. What was the skillset you gained working together?

[00:19:41] Byron Trzeciak: I think the teleprompter for me is. Probably the core part of the whole kit. It's what makes it so easy for me to basically create a script within, like I can create a script put it on the teleprompter, record it, and have it cross to editing in, 15 minutes, 30 minutes.

[00:19:59] Byron Trzeciak: [00:20:00] Like it's very fast process. And I've always found that, it might just be me my personality, but whenever it comes to just. Ad hoc delivery of a script. You listen back to it, and it was just a lot of waffle, a lot of al and rs, a lot of weird spacing. And we're talking about an industry here where people are saying, the fight for attention has never been higher.

[00:20:22] Byron Trzeciak: So it just takes a little bit of, off pacing a little bit of, waffle, that means that somebody is just gonna lose interest in the message there. So that message is not very clear, able to sustain somebody's attention through the entire piece, then it's not gonna be impactful at the end of the day.

[00:20:38] Byron Trzeciak: And that's not to say that some people out there can't do that. Very experienced, very well articulated. People I'm sure can rip it. But it's not a common skill from what I've seen across the people that I've worked with. When I look at the directed recordings, I really visualize it as.

[00:20:53] Byron Trzeciak: Learning a different language. If you are to teach me how to speak Japanese, then perhaps through the course, through the training, you're able to speak it. But when it comes to actually going out and doing that yourself, you start to fall back into bad habits. You start to fall back into bad experience.

[00:21:09] Byron Trzeciak: You go to Japan, nobody understands a word of what you're saying. You're like, hang on a second. I thought this was working well. And I think that's where the directed recordings are. Not only is it the teleprompter. That allows you to just make that whole delivery of the message so much easier.

[00:21:23] Byron Trzeciak: But it's also the constant feedback, like I said, as a professional sports player, getting the constant feedback there. About how to have that continuous improvement. So the point it becomes muscle memory. So the point that you can actually do this on your own without Chris looking over your shoulder and actually produce an impactful video that has a massive impact on your business.

[00:21:45] Byron Trzeciak: And I think that's really the benefit of the whole session. From. From teleprompter to directed recording to instantaneous feedback and also continuous feedback. I think that's the thing that I've sent future videos to you, Chris, some that I've done on my own, in my own room, in my own space with just me, and then also been able to get the feedback on that as well which has been massive to me.

[00:22:08] Byron Trzeciak: At the same time it's a constant evolvement and just because you've ripped. Three videos. It's not gonna make you an expert at this, it's gonna make you a lot more comfortable. But expert comes through continuous practice and continuous feedback, and that's where you're gonna get to the point of, feeling really confident, showing up on video every single day.

[00:22:26] Chris Schwager: It's amazing to chat with you, right? Because you've got clarity of thought. You've got stuff that's coming out naturally using a lot of analogies. When you do your reading, you're modeling off others to, to make sure that you hit the mark on body language and this and that and the other. So you really worked hard at getting this right.

[00:22:43] Chris Schwager: How much of that do you think has been, coming in with the right mindset?

[00:22:47] Byron Trzeciak: I think mindset's a massive part of it. At the end of the day, like I think I mentioned throughout the training that I've had, i've gone from skipping drama class, which is obviously, comes from a huge amount of anxiety of like public speaking, being in front of people.

[00:23:01] Byron Trzeciak: I used to go bright red in the, delivering a speech to the gymnasium, in front of all the kids, and those are like battle wounds that you've taken through your entire life. Of being Yeah. In a child stressed, anxious, and overwhelmed in front of people or on video or anything like that.

[00:23:16] Byron Trzeciak: So to the to be at the point where I am now where I can, literally rip any video out there, there's no video out there that I couldn't just put it on the prompted today and just go for it. It, wow. It's a crazy turnaround, like it's unbelievable in terms of the impact and change there.

[00:23:32] Byron Trzeciak: But I've just found as well, like it gives you confidence in all areas of life. It's something that, when you're having a conversation with somebody, I even think these days when I'm having a conversation with people oh, you're probably, very serious there. You should put a smile on and actually, you're gonna feel more confident in this room of people as well.

[00:23:48] Byron Trzeciak: So I feel like it's life skills that transition more from just video to everyday life. And yeah, the mental is such a big part of it. If you have. Any areas that you know come from your [00:24:00] childhood or come from bad experiences, these are things that you will have to overcome. But I think I'm a perfect example of if I can come overcome severe anxiety in certain areas to make it an everyday muscle memory, then honestly I think anybody can do it.

[00:24:12] Byron Trzeciak: It's possible for anybody but. I think you need to have that why of like, why is this important to my business? Why is this going to why am I gonna continue to show up and do this? It's like losing weight. You have to have a strong why, otherwise you're just not gonna turn up and make the changes that you need.

[00:24:28] Byron Trzeciak: And yeah, I think in general, like I'm very big on looking at myself internally. Just as much as the people that are around me as well. So you have to be one of those people that looks at yourself internally and says, I can actually change this. And I think you've been a big part of that as well, Chris.

[00:24:43] Byron Trzeciak: It's just turn up, look at yourself in the mirror and say I'm a fucking rock star. Like I am ready to go today. Not just, I can't do this, or this is never gonna happen for me. Yeah. I hate how I look. Yeah. It's a lie that you keep telling yourself every single day. That makes this incredibly challenging.

[00:25:02] Byron Trzeciak: So I think that first shift is to say, actually I can do this. And actually I can get better. Might not happen immediately, but it is something that I can continue to chip at every day. Yeah. Because my why of why I'm doing this is so important and so valuable to me.

[00:25:18] Chris Schwager: It's been amazing transformation for you.

[00:25:21] Chris Schwager: And what's the future? Where are you taking things now?

[00:25:25] Byron Trzeciak: As you would know Chris, like I've, reworked my entire business around video. So now we're, we've moved from traditional agency skills through to a video bar, video-based marketing system that, delivers qualified prospects directly into your calendar.

[00:25:41] Byron Trzeciak: And it's all done through video. So literally every client now we're coaching through video. We're teaching them how to get through this process and. Yeah it's such a big thing that I'm if I'm using it for myself so powerfully, I'm so passionate about having other people use it for theirs.

[00:25:57] Byron Trzeciak: 'cause I'm like, this can change your life. This can genuinely, if you're sitting there out there saying I'm not getting enough leads, one video. And something like Facebook ads can change your entire existence. It can book you out for the entire month. And that's how, that's just how important it is.

[00:26:13] Byron Trzeciak: So it's gonna be something that's the future of my service offering, and it's also gonna be the future of how I market myself as well. So it started with the AK retainer and now my entire marketing over the last two to three years has been built off video-based ads. And like I said, we closed 11 new prospects just in August alone.

[00:26:34] Byron Trzeciak: But pretty much the last two or three years, the amount of money that's been made off video-based ads is probably well in excess of 300,000. It could be even more if you really like I trace it back. I think the amount of money there is just so significant that it makes the cost of this unit just, like chump change at the end of the day.

[00:26:55] Chris Schwager: Thanks for listening to the Video Confidence Collective Podcast. If you enjoyed this episode, leave a five star review on Apple Podcast and Spotify and subscribe to us on YouTube so you never miss an episode. For more resources, check out the show notes and follow me at Chris Schwager or Ridge Films and see you on the next episode.