Leadership Coach Leverages AI and Video to Redefine Communication

case studies Jan 21, 2025

Ryan Ettridge, founder of Becoming Unstuckable, combined the power of AI and video to reimagine his business and client interactions. As a coach helping individuals navigate professional transitions, Ryan knew he needed to deliver value at scale while maintaining authenticity—a challenge he overcame by leveraging cutting-edge tools and strategies.

Breaking Through Barriers in Video and AI Integration

Starting his coaching business after a successful career in cybersecurity consulting, Ryan faced a steep learning curve. He recognised the potential of video to reach a wider audience but was daunted by the technicalities of production. Editing, lighting, scripting—each element felt overwhelming, leaving him unable to execute his vision.

Ryan’s vision didn’t stop at video; he wanted to leverage AI to automate workflows, create engaging content, and deliver more personalised client experiences.

However, the complexity of combining these two powerful tools left him frustrated. Without the right guidance, integrating AI and video into his business felt like an insurmountable challenge.

 

“I struggled to figure out how to make AI and video work together in a way that felt authentic. It wasn’t just about getting started, it was about doing it right

 

Ryan's office Desktop Studio Installation

 

Seamless Integration of AI and Video for Coaching Success

Ryan partnered with Ridge Films and embraced the DIY Desktop Studio to simplify video production while focusing on authenticity. With personalised coaching, he overcame his initial hesitation, mastering the art of creating professional, high-quality videos efficiently.

What set Ryan apart was his strategic use of AI. By leveraging AI-powered tools, he automated content creation, transformed scripts into engaging narratives, and even optimised video distribution to reach his audience across platforms like LinkedIn and YouTube.

“The teleprompter was key to staying on point, and the AI tools saved hours of scripting and planning. It allowed me to focus on delivering my message without getting bogged down in the details.”

The synergy between AI and video not only streamlined his workflow but also elevated the quality of his content. His videos were no longer just polished—they were dynamic, informative, and resonant, driving deeper engagement with his audience.

 

 

Scaling Impact with AI-Powered Video

Ryan’s journey from hesitation to mastery has yielded transformative results:

  • Increased Efficiency: By automating repetitive tasks with AI, Ryan reduced the time spent on content production by over 50%.
  • Enhanced Engagement: His videos consistently attract meaningful interactions on social media, with a noticeable uptick in audience retention and shares.
  • Broader Reach: Strategic AI-driven video distribution enabled Ryan to expand his reach beyond his immediate network, connecting with a global audience of professionals seeking guidance.

“AI and video together have completely changed how I connect with people,” Ryan noted.

Looking ahead, Ryan plans to deepen his integration of AI into his business, exploring tools for real-time client feedback and personalized coaching experiences.

“I see AI and video as a cornerstone for my business’s future. They’re the tools that make scaling personal impact possible."

 

“It’s not just about showing up on camera—it’s about delivering value in a way that resonates and drives results

 

 Watch how Ryan used AI on his YouTube Channel

 

Ryan’s story demonstrates the transformative power of AI and video when combined strategically. If you’re ready to elevate your client engagement, connect with Ridge Films and discover how the DIY Desktop Studio can revolutionize your workflow.

If you’ve been waiting for the right time to elevate your video presence, consider this your sign. Ridge Films’ DIY Desktop Studio isn’t just about technology—it’s about helping you show up as your best self, whenever it matters most. Could this be your moment?

 

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