Leadership Coach Uses AI Video to Build a Standout Brand

Leadership coach Ryan Ettridge, founder of Becoming Unstuckable , combined the power of AI video and professional studio coaching to reimagine how he connected with clients. After leaving a successful career in cybersecurity consulting, Ryan needed a way to stand out in a competitive coaching market. He turned to Ridge Films for a streamlined setup, personalised training, and the confidence to deliver videos that felt authentic while scaling his brand presence.

Breaking Barriers: Leadership Coach Adopts AI Video

When Ryan launched his coaching business, he quickly realised that traditional marketing wasn’t enough to build trust at scale. Video felt like the obvious solution, but the technical barriers lighting, editing, scripting were overwhelming. He also wanted to integrate AI into his workflow to save time and personalise content.

The challenge was clear: how could he combine AI video tools with a simple studio setup in a way that projected confidence and authority, rather than confusion?

“I struggled to figure out how to make AI and video work together in a way that felt authentic. It wasn’t just about getting started, it was about doing it right”

 

Ryan's office Desktop Studio Installation

 

How AI Video and Studio Coaching Created Confidence

Partnering with Ridge Films, Ryan invested in the Premium Desktop Studio  to simplify production. With expert guidance through the Video Confidence Collective , he learned how to script effectively, use a teleprompter to stay on point, and deliver with energy on camera.

At the same time, Ryan layered in AI video tools to speed up scriptwriting, repurpose content, and automate distribution across LinkedIn and YouTube. This mix of human coaching and AI automation gave him the freedom to focus on storytelling, not just technology.

The result? Professional videos that were not only polished but resonated with his audience on a personal level.

Scaling Impact with AI-Powered Video

Ryan’s journey from hesitation to mastery has yielded transformative results:

• Increased Efficiency: By automating repetitive tasks with AI, Ryan reduced the time spent on content production by over 50%.
• Enhanced Engagement: His videos consistently attract meaningful interactions on social media, with a noticeable uptick in audience retention and shares.
• Broader Reach: Strategic AI-driven video distribution enabled Ryan to expand his reach beyond his immediate network, connecting with a global audience of professionals seeking guidance.

“AI and video together have completely changed how I connect with people,” Ryan noted.

Looking ahead, Ryan plans to deepen his integration of AI into his business, exploring tools for real-time client feedback and personalized coaching experiences.

“I see AI and video as a cornerstone for my business’s future. They’re the tools that make scaling personal impact possible."

“It’s not just about showing up on camera—it’s about delivering value in a way that resonates and drives results”

 Watch how Ryan used AI on his YouTube Channel

Ryan’s story demonstrates the transformative power of AI and video when combined strategically. If you’re ready to elevate your client engagement, connect with Ridge Films and discover how the DIY Desktop Studio can revolutionize your workflow.

If you’ve been waiting for the right time to elevate your video presence, consider this your sign. Ridge Films’ DIY Desktop Studio isn’t just about technology—it’s about helping you show up as your best self, whenever it matters most. Could this be your moment?

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