Sales Leader Secures $50,000 Deal with a Personalised Christmas Video

For Jason Howes, founder of Arrow Executive Sales, standing out in a crowded sales landscape has always been critical. As a seasoned sales strategist, Jason knew the importance of building trust and fostering relationships. Yet, like many in his industry, he faced challenges in creating impactful connections in an increasingly virtual world.

One moment during the holiday season changed everything.

A Struggle to Connect Through Video

Jason had long recognised the potential of video to build stronger client relationships. However, producing professional, engaging content felt like a daunting task. The logistics, technical setup, and uncertainty about how to present himself on camera often held him back.

His early attempts left him frustrated. The lighting wasn’t right, the audio felt amateur, and his delivery lacked the confidence he wanted to project. He knew that if he wanted to position himself as a trusted advisor in the competitive sales industry, something had to change.

“The technical setup was overwhelming. I wasn’t confident on camera, and every attempt seemed to fall short of the mark.”

 

The Power of a Simple Solution 

Jason’s turning point came when he discovered Ridge Films’ DIY Desktop Studio—a single-button switch video production solution that transformed his approach to video. Designed for ease of use, the setup included everything he needed: professional-grade lighting, crisp audio, and a camera system that allowed him to record high-quality videos effortlessly.

“The DIY Desktop Studio gave me everything I needed to create professional videos right from my home office. It eliminated the guesswork, and I could finally focus on my message instead of worrying about the technical details.”

The solution didn’t stop at equipment. Ridge Films provided personalised coaching that empowered Jason to refine his on-camera presence. From learning to speak with confidence to presenting engaging content with clarity, the training proved invaluable.

“I learned how to project confidence and create messages that truly resonate with my audience.”

Armed with the right tools and training, Jason began to embrace video as a core part of his business strategy. Whether sending tailored video updates to clients, creating impactful proposals, or delivering presentations, he could produce polished, professional videos at a moment’s notice.

Transforming Connections and Driving Results

The impact of Ridge Films’ DIY Desktop Studio on Jason’s business was immediate and remarkable. With his newfound confidence and professional video setup, Jason started using personalised videos to connect with clients in meaningful ways.

His most notable success came during the holiday season. Jason sent a heartfelt, personalised Christmas video to a longtime connection, a simple gesture that showcased his authenticity and commitment to building relationships. The result? A $50,000 deal that marked a milestone for his business.

“Video has completely changed the way I communicate,” Jason explained. “It’s faster, more personal, and has helped me create real trust with my clients. That Christmas video wasn’t just a greeting—it was a game-changer.”

Beyond individual successes, Jason integrated video into every aspect of his operations, from client proposals to sales updates and team communications. His ability to produce high-quality, engaging content helped him stand out in a crowded market and strengthened his reputation as a trusted advisor.

“Video has completely changed the way I communicate. It’s faster, more personal, and has helped me create real trust with my clients.”

See Jason exude confidence and professionalism in his compelling company profile video

Jason’s story highlights the power of personalised video to create meaningful connections. His Christmas video not only showcased his expertise but also reminded clients of his genuine care and commitment to their success.

If you’ve been waiting for the right time to elevate your video presence, consider this your sign. Ridge Films’ DIY Desktop Studio isn’t just about technology—it’s about helping you show up as your best self, whenever it matters most. Could this be your moment?

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