Master Simple Video Production for Pro Results

[00:00:00] Chris Schwager: Hi, I'm Chris Schwager video coach and founder of the Complete Video Success System, and I've spent decades helping professionals create high impact videos that build trust, generate leads, and drive business success. And if you've ever felt unsure or under prepared or just plain awkward with video, this is for you.

[00:00:16] Chris Schwager: I'll give you the mindset and strategies to take control, build video confidence, so that you show up like a pro. It's time to make your videos work for you. Have you ever felt like video production just is too complicated, too many buttons, too many cables, too much to remember before you even hit record?

[00:00:33] Chris Schwager: Well, you're not alone. At a recent event, sponsor Sarah Chasm from Bright Orange Door, pulled me aside for a quick impromptu interview, and we dove straight into simple video production, simplifying your video production gear so you can create professional looking content without drowning in the tech overwhelm.

[00:00:52] Chris Schwager: I loved our little interaction and it was fun. I thought I'll replay it for you. So here's our chat with Sarah Cassman. You

[00:00:58] Sarah Cassim: would think that

[00:00:58] Chris Schwager: you do videos for a living? I do, yes. Lots of them. Not Tom, them, lots of them actually. I think it's about 50 billion.

[00:01:06] Sarah Cassim: Is that all? 50 billion?

[00:01:08] Chris Schwager: Remember I was, I did 50 in one day.

[00:01:11] Chris Schwager: 50 videos professionally. 15. But

[00:01:14] Sarah Cassim: I think I would. Be in a state, I would fur up in a ball and I would roll away like sonic of hedgehog.

[00:01:21] Chris Schwager: But if you get the method right, anything's possible, right? Mm-hmm. Yeah. Problem is small businesses is a great way to just go straight into the content. That's it. Problem with businesses and individuals who are looking to try a, produce their own content, their own video content, as they get stuck thinking that they have to go into Ted's camera shop.

[00:01:40] Chris Schwager: And ask them how to look and sound better on video. And unfortunately they're sales guys, they don't think about video communications at all. So they're gonna sell a diesel locker around, they gonna spend a lot of money. They spend like, fuck bit four grand on a camera, what you know thing. And they've got no, they get it back and they go, oh wow.

[00:01:58] Chris Schwager: This is gonna be great. I've got my awesome camera ring, light green screen road mic.

[00:02:05] Sarah Cassim: Yeah.

[00:02:06] Chris Schwager: And nothing's connected.

[00:02:07] Sarah Cassim: Yeah.

[00:02:08] Chris Schwager: They've got this, this sense of overwhelm comes over them

[00:02:12] Sarah Cassim: where

[00:02:12] Chris Schwager: they go, oh my God, what about Don? Yeah. And the missing component is knowledge. Mm-hmm.

[00:02:18] Sarah Cassim: So

[00:02:18] Chris Schwager: knowledge is the thing that they actually needed.

[00:02:20] Chris Schwager: Yeah. In the first place. And

[00:02:21] Sarah Cassim: a pink jacket, they, they do need the pink jacket.

[00:02:24] Chris Schwager: They should have gone in and said, I'm a celebrity. Give me all your shit for free.

[00:02:28] Sarah Cassim: And they didn't do that. They didn't do that.

[00:02:29] Chris Schwager: They

[00:02:29] Sarah Cassim: just went and got all the gear. The old saying, all the gear, no

[00:02:33] Chris Schwager: idea. Right. Idea. Correct. And what they do is they come to me and guess what I do?

[00:02:37] Chris Schwager: I sift through all of their garbage bloody components that they've got in their thing. They're so proud to show me. Yeah. Well, Chris, come up and look at this teleprompter. Oh, it's brand new in the box. Oh, wow. In the box. Oh wow. I seen this. Every day I go to these houses and this is, this is what they're, they're up against.

[00:02:53] Chris Schwager: And what they've done is they've invested in disparate equipment they need nothing about, and therefore it's redundant. And the only way they can. Quantify any sort of regain on their investment is to either use it offite Yeah. Where they can have the mobility, which our system doesn't do. Sure. Or sell it.

[00:03:10] Chris Schwager: Yeah. Get rid of it. Yeah. Just cut your loss and, and go because it's, it's not doing it. I think sitting on the floor in, sitting on

[00:03:16] Sarah Cassim: the

[00:03:16] Chris Schwager: floor

[00:03:16] Sarah Cassim: in the box and not getting used, just dust. Dustin, a, a, a a lack of ROI on a big investment for a small business. So that's not much capital. You know, they think that that's where the the game needs to be at.

[00:03:28] Sarah Cassim: We're all having fun here at Digi Mark on, um, today I'm Sarah Cassim, if you haven't seen any of my live streams yet. I'm from Bright Orange Door and we are doing a takeover of their podcast studio here, and I am joined by Chris Schwager.

[00:03:42] Chris Schwager: Very nice.

[00:03:42] Sarah Cassim: Thank you. And, uh, we've got a video, man. I don't know if you can tell, but he is.

[00:03:47] Sarah Cassim: Very used to being on camera.

[00:03:50] Chris Schwager: This is the shittiest camera I've ever seen.

[00:03:53] Sarah Cassim: Oh boy.

[00:03:56] Chris Schwager: How do I, how do I say it nicely?

[00:03:58] Sarah Cassim: Well, not like, [00:04:00] probably not like that, but

[00:04:01] Chris Schwager: come to my booth, I'll show you what good looks like.

[00:04:03] Sarah Cassim: There you go. So what, tell everyone, okay, we know where the problems lie with small businesses, but tell people what, what, what is the business that you have?

[00:04:13] Sarah Cassim: Obviously you can tell the difference between a good camera and a laptop camera.

[00:04:16] Chris Schwager: Oh. So, um, I'm actually heating up now. I was getting,

[00:04:19] Sarah Cassim: getting, I know all the, you know, stuff, all the conversation.

[00:04:22] Chris Schwager: We'll have to take this off.

[00:04:22] Sarah Cassim: We'll see how you go. So,

[00:04:23] Chris Schwager: so in 20, in 2020, the world was thrust into the world of video.

[00:04:27] Chris Schwager: Okay. And, uh, they didn't have a choice often, and they were sitting up in bed, opening up their laptop, and all of a sudden they're on the zoom for the first time. And what we did is we clicked at all that data and we realized that about 84% of those people were not satisfied with the way that they presented themselves on camera.

[00:04:41] Sarah Cassim: Yes. Yeah. That

[00:04:42] Chris Schwager: was a real, a real. Sore point, but we had discovered that back in 2018 when we were going from door to door through sales, um, experiences, uh, and not winning deals and not not having a great time driving around everywhere. It wasn't an efficient. Uh, thing to do as a micro business, right?

[00:05:02] Chris Schwager: Mm-hmm. Time is precious and you wanna make sure that whatever you're doing, energy, any energy you're putting into business is, is gonna be your, you know, pay off, right? Yeah. Have a, a good ROI. So overnight we went, that's it. We're doing everything by Zoom. And back in 2018, 19 Zoom wasn't prevalent. Like it was probably still Skype and Zoom and nobody's doing sales meetings.

[00:05:22] Chris Schwager: Certainly not a lot, right? Mm-hmm. So there was a bit of educating the new, the. Inquiries that, ah, yes, this thing called Zoom, and we're gonna jump on and just make sure your camera mark's tested and we'll do this thing. Right? And so we started doing our zooms and, and it was good. It was saving us time.

[00:05:39] Chris Schwager: We're getting more inquiry, well, sorry, more, um, meetings because it was less friction to it, right? Mm-hmm. We weren't hing to, we could pack, you know. Half a dozen meetings in a morning. Right. Whereas when you're on the road, you couldn't do that.

[00:05:52] Sarah Cassim: No.

[00:05:52] Chris Schwager: But as a professional video company where image quality and sound quality is very important to us, we were showing up on these zoom calls with a crappy webcam in, in, um, you know, printer in the door in the background.

[00:06:06] Chris Schwager: And it wasn't, uh, there was a sense of, um. Discomfort, I guess, in charging thousands of dollars for the product or service and not representing ourselves. Yeah, as polished as we could. So we, we came up with this thing called the desktop video studio. What it is, the sound camera, lies, teleprompter and background lighting.

[00:06:24] Chris Schwager: Okay. And what that meant is a streamlined, frictionless experience to be able to have access to that morning, noon, or night switch on one button, and have all that ready to go without commuting, without having to set up light stance and pack down style. And the result is the Ferrari of quality. Yeah. You are, you are more confident.

[00:06:46] Chris Schwager: You are showing up with Yes. Just better on, on camera presence in general. And what's, what's funny is that conception of that idea by 2020 then evolved because. There were professionals just like us that had to do the same thing. They had the same chuckles. So we had six orders for these video kits. Um, 'cause we are a video production company, but we had these things ready.

[00:07:06] Chris Schwager: Yeah. And it was just a no brainer for us to start selling them. So we had six orders, couldn't get parts because shipping had ceased. And the first two kits that we had, yeah. Uh, given our clients we're ours, we packed it down and shipped them out. Said, we've got, we've gotta satisfy the monitor here. But after that all cleared up.

[00:07:22] Chris Schwager: The rest is history. We, we went, we, we learned from every single client that we installed for and we kept tweaking and tweaking and tweaking and then came up with a product that's so streamlined you could practically buy from the website. Yeah. And it's incredible. So, um, we do all the professional installation for, for clients.

[00:07:37] Chris Schwager: They have to do anything, but we frame 'em up, make 'em look and sound amazing. Get 'em organized at their sit stand desk in their office, bedroom, boardroom, bloody laundry, wherever. Right? Literally go on and install these in anywhere. We do the due diligence, due diligence of their space in advance, get all the requirements.

[00:07:55] Chris Schwager: There's no surprises when we go out there and install it for 'em. And then after that, they're immediately [00:08:00] ready to go at a flick of a switch. In some cases, these guys are producing and uploading video content before we can even get back.

[00:08:06] Sarah Cassim: Wow. Dylan, do you know? That's awesome.

[00:08:09] Chris Schwager: Anyone that's a little bit tech savvy can do that.

[00:08:11] Sarah Cassim: That's

[00:08:11] Chris Schwager: awesome. And so. That's been an amazing thing to, to see. And now we've done hundreds of these, not only coast to coast in Australia, but also New Zealand and the states. That's fantastic.

[00:08:22] Sarah Cassim: And there's such a big need as well as I'm in the small business space, I work as the small bus, uh, small business specialist for bright orange door.

[00:08:29] Sarah Cassim: And, um, externally to that I'm working with a lot of small businesses. And, um, one of the biggest things for, for me is the confidence. And you hit the nail on the head. Um. With that being such a barrier, that is such a barrier for small business owners that they, they're too nervous to do this. And even like when I got on the camera, I was like, oh, and I do this all the time.

[00:08:51] Sarah Cassim: Yet this is, that's, you know, it's a thing. Um, and something that I teach is, you know, the shoulders down projection, all of those little things that can help boost the confidence. But this is taking that to the next level where the quality is, like you said, the Ferrari. Yeah. So at what point, uh, would a small business say they're watching this or maybe um, a marketing agency that is watching this might recognize that this is a need for their client, potentially.

[00:09:19] Sarah Cassim: Mm-hmm. Um, at what point should they be investing in a kit, for instance, or your services?

[00:09:27] Chris Schwager: It lies, it lies with the challenge that they're faced with and not many business owners wanna admit to a challenge, but they ultimately do wanna raise awareness, get increased visibility. Uh, build a course, build a podcast, do whatever they want.

[00:09:38] Chris Schwager: Right? Like there's, there's always some reasoning behind, maybe they've been out competed on. Mm-hmm. They're like, we're at a point in the, the, the video world where if they're seeing their competitors really kicking it with, with you, they're like, oh shit. We better do this. Yeah. Do something better. Right.

[00:09:52] Chris Schwager: Just quickly, if you've been spinning your wheels trying to figure out video on your own, I can help you cut through the noise. The Video Conference collective is my weekly live coaching program that simplifies. Video production helps you master on camera skills and keeps you accountable so you can consistently produce high quality videos without overcomplicating your gear.

[00:10:10] Chris Schwager: If simple video production sounds like what you need, check out the link in the show notes and join our community. Now, back to the episode. That's, that's kind of, can be, uh, often a turning point in decision making process. Another one is. Alright, but we've got a video production company that we're paying like 15 grand a year for, but we could buy this thing and like shoot endless amounts of videos.

[00:10:31] Chris Schwager: Like it's a no brainer. And that's a lot of what we've also heard from clients. And I guess the third application is those that have dilly DLI with their iPhone webcam board a little bit is disparate gear and it haven't been able to resolve it. Yeah. And just, and not getting anywhere. And it's costing them time, it's costing 'em resources and it's just a whole bunch of pain.

[00:10:49] Chris Schwager: So we often have a lot of crying people that come to us and say. Uh, you know, like a resign, ah, I'll put my hand up and say I need help. And, um, we want, we want those people. We want the people that aren't, that see this as an investment, see that there is not the leverage of the initial outlay, but the to money that they can generate from being a cut above with the way that they present themselves to the market.

[00:11:17] Sarah Cassim: And I always look at it from that ROI perspective. So, I'm sorry, my voice is going a bit. Talking too much. Um, but you see that return of investment and I look at that very deeply with how much time people are wasting with. Um,

[00:11:33] Chris Schwager: I should have been recording this from what, because

[00:11:35] Sarah Cassim: Oh yeah. There you go. We can do it again.

[00:11:37] Chris Schwager: That's right.

[00:11:37] Sarah Cassim: Yeah, he's jumped. Yeah, we'll do that

[00:11:39] Chris Schwager: anyway. Get podcast. It's, uh, video comments collective.

[00:11:41] Sarah Cassim: It is, it's fair.

[00:11:42] Chris Schwager: Two over 200 episodes by the way. Continue.

[00:11:45] Sarah Cassim: We'll do a plug at the end as well, just in case they missed it. Um, but that ROI perspective is, you know, where are they actually spending their money?

[00:11:53] Sarah Cassim: Are they actually wasting so much more time with deleting things and [00:12:00] overly thinking about things and not doing it properly the first time? You know, um, is it better? To just invest and just get it right the first time.

[00:12:09] Chris Schwager: Well, yeah, a hundred percent. It's kinda like RDL, those that have tried to create their own logo.

[00:12:14] Chris Schwager: Oh, I'll give it a crack. Right. Three years goes by and they've never enjoyed what they've done. It's got 'em by, but they, they, they've never been satisfied and they wanna be proud of what they do. Mm. I think, um, lots of our clients are like that. There's a, some sort of a sincere proudness to, to have that confident skillset now that.

[00:12:35] Chris Schwager: They were once stuck with and now have overcome.

[00:12:37] Sarah Cassim: Yeah,

[00:12:38] Chris Schwager: and it's not, it's an evolution. I wouldn't say. It's kinda like brand marketing messaging. These are evolving things, strategy. It evolving. Yeah. I thought, oh, do one or get this ready for the next 12 months. No, it evolves, like evolves monthly all the time changing and evolving.

[00:12:55] Chris Schwager: I mean, our thing was once DIY video production and we fucking hated that. Yeah, we couldn't find anything else. So it did, it's on the side of my car. Right now, DIY video production. If you see me scan the QR code, you'll get to the real message because we were able to upgrade the digital stuff. But it's just a trick.

[00:13:12] Chris Schwager: It's just a trick one. It's like, oh

[00:13:13] Sarah Cassim: no. Oh God. What

[00:13:16] Chris Schwager: now? The complete video success system, how, how much better does that, yeah. Right. So it, it does evolve and the clients are evolving with this solution as well. So meaning. They often come with, okay, I just wanna build a course or wanna look better on Zoom calls, or I want to, um, really start creating video ads or go and create a podcast.

[00:13:40] Chris Schwager: But then they go, oh, I can use it for this, this, and this as well. And then, you know, we start showing them things like reply to inquiry videos and proposal walkthrough videos. Yes. These things that are really, uh, a playful one, but are so important in the buyer's decision making. Because they've got the human element supporting them right to the end.

[00:14:02] Chris Schwager: It's not just the number of the page,

[00:14:04] Sarah Cassim: and it is that customer experience. That is, so that's like the number one, right? We need to be making that customer experience easy. Yeah. We need to be making it, um, accessible. And video does that 'cause you have voice, you have the visual, and you're putting it together and it's It can consume it.

[00:14:22] Sarah Cassim: Yeah. It's consum. I mean, I, I mean TikTok, Instagram, how often do you just sit there and you're scrolling, scrolling, scrolling, scrolling, scrolling. Right. Because consuming that content That's right. We did becomes a part of that.

[00:14:32] Chris Schwager: Yes. So that's good. So, I mean, your point, I think it was earlier you were saying, oh, you, you're familiar to me, or maybe somebody else.

[00:14:40] Sarah Cassim: No, that was me. I said, 'cause

[00:14:41] Chris Schwager: familiar. Yeah. It's like, well I, I've been on, I've been presenting my, my business for over 10 years. In this way, Neil, it's more so with paid ads. We were spending five grand a month getting ads out there and they're, they're hitting feet. They're hitting my feet. I don't know why, but I keep bloody getting my own ads.

[00:15:00] Chris Schwager: Well, there's that dickhead again. Stop. Stop sending me this. Um, but um, but yeah, so, you know, it's people, you know, it's a cliche, but people buy from. People they know, like, and trust. And the familiarity of the face, the eyes, the, the eyes, mouth, nose, the, the general shape of the head are all psychology, psychological, uh, uh, triggers.

[00:15:26] Chris Schwager: So we, we get, we get, um. We get, we see, uh, shapes and faces in, in objects. Yes. And we are hardwired to see those as faces. Right. Like a shoe with a lace in the mouth like that. Yeah. Right. So, um, so the same thing happens in Boeing, but unfortunately I think the average business discredits or doesn't count for the amount of touch points one needs to, to, to really have, in order to, to get close to you.

[00:15:54] Chris Schwager: That's it. It's, it's a phenomenal amount and I think it's more like 20 now. I think Ker and Ray reported on this years ago, [00:16:00] so back in the day, like old school was like seven. Now it's like 20, probably even 30 now, right? Mm-hmm. You, you probably can't saturate the market enough. Really? I don't think anyone's broken it.

[00:16:11] Sarah Cassim: Not yet, so not yet.

[00:16:12] Chris Schwager: I think if any, for any business out there, break it. Try it. Have a, have a go. Have a go. And you know, it starts with one video at a time.

[00:16:20] Sarah Cassim: Yeah.

[00:16:21] Chris Schwager: You know, and I, and I think to your point about, and I, I'm aware you want wrap this up. Oh. That, the point about the equipment being a very prominent kind of thing, this, this stand of night is that it is a hurdle, but it's one of four.

[00:16:36] Chris Schwager: Yeah. And the other two are messaging your ability to perform without the toxic. Uh, patterns that you have and also the implementation. If you can't implement 'em, it's all for nothing. You learn a bit. That's it. That's it. But the market hasn't seen it and there's no real ROI from that. Ah, so it must have this, okay.

[00:16:54] Chris Schwager: Overcome the equipment barrier, understand your message, perform that message, and then implement that message. Yes,

[00:16:59] Sarah Cassim: yes.

[00:17:00] Chris Schwager: If it works, uh, that's how you do it.

[00:17:02] Sarah Cassim: That's

[00:17:02] Chris Schwager: it. And we believe in that, and that's why we coach for that. The video confidence collective. We've got the podcast and we've got, um, group coaching, great community that goes through this six month cycle, show up weekly, do the work, you'll, you'll be a star.

[00:17:14] Sarah Cassim: That's awesome. And it's great that you have that community aspect because you really do need to surround yourself with people who get it, who are trying to achieve a similar, you know, outcome regardless of their, so their, their problems, or you know, what solution they're trying to find. They're trying to get there the same way.

[00:17:31] Sarah Cassim: Correct. So that is invaluable to have that community aspect. So if, if that does appeal to you, please go on and check that out because that is absolutely incredible. I had no idea that you had a community as well.

[00:17:41] Chris Schwager: Yeah, I mean, it's something that we've only just come on. There was something I wanted to do for a long time.

[00:17:45] Chris Schwager: The equipment and the physical product of the equipment was a big thing I wanted for, for a long time. I wanted a differentiator. No. Do know hard is as a video companies, like any company, right? Like SEO whatever, like we're, we're different now. No, I assure you, you are not.

[00:18:00] Sarah Cassim: So you don't have pink jackets.

[00:18:02] Sarah Cassim: Did you see that thing?

[00:18:04] Chris Schwager: Yeah. You know what, um, you know, we're proud to say that we are, um, unique in the market now. It's, no one's surprised us with the coaching and, uh, equip. Installation model and it is the Ferrari. You're not getting a shit, shit this little crappy, scrappy thing. Or we'll show you how to buy the gear and do it yourself.

[00:18:20] Chris Schwager: Like we, we really are all about saving time. Yeah. Yes. So that nobody has to be torn away from their business to work on this stupid thing called video production. Mm. And we also give them convenience. They're ultimately. Paying for convenience. They get them knowledge. They are streamlining the thing.

[00:18:35] Chris Schwager: They're able to shoot anytime they want, whenever they and know, like the case studies out at the presentation, were like Aaron Molen, a TV presenter. Stop. Going to the studio and spending four hours to do like a little bit interview and being away from a daughter and now has one of our studios in her bedroom.

[00:18:49] Sarah Cassim: Yes. Yeah. And by the way, I've seen her content and it's Yeah. Right. Although I follow, you know. Yeah. But, um, yeah, God, chef's kiss.

[00:18:57] Chris Schwager: Yeah. 15 chef's kiss 15 million views in cruise to following the 70,000 subscribers at the time. Not sure where she's at now, but we're in comm still in communication with her.

[00:19:07] Chris Schwager: And, but that's, that's a, that's a revolution for her because. The bottom line here is it has the convenience thing, but what does that actually mean tangibly is that she has more time for her daughter. Oh yeah. So she can do a 2:00 AM appointment with ex Prime Minister of uk, put on her makeup real quick, and do the 20 minutes, 30 minutes, and then go back to bed.

[00:19:27] Chris Schwager: That's it. How good's that.

[00:19:29] Sarah Cassim: Oh, it, it is so helpful.

[00:19:32] Chris Schwager: Yeah. Yeah,

[00:19:33] Sarah Cassim: yeah. Absolutely. And, and you know, looking from, from Erin's point of view as well, like, uh. Her messaging, she, she really struggles with the, um, getting those messages out on, on those mainstream channels. Like she's very strong with her opinions, which I absolutely love.

[00:19:53] Sarah Cassim: By the way, Erin, if you do see this, like you're amazing. But, um, it's gonna be a [00:20:00] lot easier to get that professional quality to keep up with her branding with the messaging that she's had. So, so it really does help. Her solution

[00:20:09] Chris Schwager: come to come to light, doesn't it? So, yeah, so, so her alternative and, and at the time we came on was, you know, hire a production company and they either come to the house or she'd go to the studio.

[00:20:18] Sarah Cassim: Yeah.

[00:20:19] Chris Schwager: Same issues. Yeah. Right. Cost scheduling. That's it. And then the time,

[00:20:23] Sarah Cassim: yeah.

[00:20:24] Chris Schwager: So the time is the turnaround time for the finished product. And that's funny. This is such a cool story. When we first installed for our. She did a recording and she's like, okay, so now what do I do? It is like, yeah, you upload it and give it to your editor.

[00:20:36] Chris Schwager: She's like, you mean I've gotta upload this? Right. So she's obviously very time critical. She's a, she's a celebrity and personality and lots of people know of, and I just said, yeah, cool. I've got a solution for you.

[00:20:47] Sarah Cassim: Yeah.

[00:20:47] Chris Schwager: And it means that you can record, finished, and walk away and your editor will. You ping your editor and he'll pick it up and you've had to do this.

[00:20:55] Chris Schwager: Oh, that's incredible. You, you switch, you switch the, the, the unit off and that's it. That's it. And so that's, so when she got that, she was like, oh, wow. So this is not just the gear, this is the solution, the system behind it. The, the fact that we have the knowhow, we do our recommendations, we get No, yeah.

[00:21:13] Chris Schwager: Commissions Right. For these recommendations. But we recommend because we use it ourselves. Mm. That's it. We know it works and we can, we can coach you on, on how to, um, to use the best practice, you know?

[00:21:21] Sarah Cassim: That's incredible. Mm. What a, it's a, a very 360 approach.

[00:21:26] Chris Schwager: Correct.

[00:21:26] Sarah Cassim: Um, to education. And it's complete. It's a complete, just a complete solution.

[00:21:31] Sarah Cassim: Wow. Um, that's incredible. So how do people get in contact

[00:21:36] Chris Schwager: with you? I'm gonna make it pretty simple for you.

[00:21:38] Sarah Cassim: Yeah.

[00:21:39] Chris Schwager: Good. I'll give you one call action here in. Go to Ridge Films, R-I-D-G-E films, FILM s.com. Do au have ause there? It's a lot of good stuff. A lot of free stuff. Mm-hmm. Resources, podcasts. Um, you can look at upgrades to the solution, case studies and testimonials of how much evidence there that this thing is working.

[00:22:00] Chris Schwager: It generates money for people. It works, it works, works. So there you have a candid little conversation straight. From the floor of the event that was digi mark on, by the way, all about stripping things back to what really matters. Remember, it's not about having every shiny new gadget, it's about simplifying your video production gear so you can focus on creating content that actually connects.

[00:22:23] Chris Schwager: And if you want more tips, strategies, and insights on simple video production, make sure you follow this podcast, share it with someone who needs it, and I'll catch you on the next episode.