127: Convert Website Visitors Using Succinct Videos with Dan Procter

When trying to make sales online, we often focus on crafting the best campaigns on social media or in email marketing, hoping to drive traffic towards websites, and derive conversions. But sending people to websites is just half the battle.

Understanding how users behave on your website and how to create a smoother experience for them to get what they want will increase chances of ROI. And this is where conversion rate optimisation (CRO) comes in.

In this episode, Chris Schwager (Co-founder and Video Marketer of Ridge Films) is joined by Dan Procter (Managing Director of SimplyCRO) to discuss all about CRO and why it's important to understand your website user's behavior when they're browsing your site to make sure all the efforts you poured into campaigns and SEO are fruitful. Learn how videos help optimise website experience to increase conversion rates. Know what choice paradox is and how it affects your buyer's decisions, and the dangers of saying too much on one page. Know more about how social media such as TikTok is also affecting visitor's website behavior and how best to deal with it.

FOLLOW DAN PROCTER or check out SimplyCRO website to learn more. 

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