AI Video Scriptwriting: Structure, Speed & Control

[00:00:00] Chris Schwager: Well, I never thought I'd say this, but AI is changing how video scripts are written. It's faster, more efficient, and can generate structured content in seconds. But here's the thing, if you don't understand the fundamentals of script writing, AI can actually lead you down the wrong direction and take you longer.

[00:00:16] Chris Schwager: Writing a solid video script takes time and a lot of time at Rich Films, our metric is that it takes one hour to write just 30 seconds of script, including everything heard and seen in the video, and that's why AI is a game changer. But here's the case. [00:00:30] I'm Chris Schwager, video coach and founder of the DLY video program, and I've spent decades helping professionals create high impact videos that build trust, generate leads, and drive business success.

[00:00:41] Chris Schwager: If you've ever felt unsure or unprepared or just plain awkward on camera, this is for you. I'll give you the mindset and strategies to take control, build video confidence so that you show up like a pro. It's time to make your videos work for you. All right. One of the biggest frustrations with video script writing [00:01:00] is how long it takes.

[00:01:01] Chris Schwager: Oh, a well-structured high impact video isn't something you just throw together. Every word and visual element needs to be carefully crafted to ensure their message is clear and engaging. And at rich films we measure. Efficiency using a simple metric. It takes one hour to write a 32nd script, and that includes everything, just the spoken script, the visual elements, and the structure to ensure a seamless viewing experience, but also to hand that to all the stakeholders, all the people that need to see that so they can understand that is the contract [00:01:30] of what's seen and heard in the video once it gets built right, multiply that by a three minute video and suddenly you're looking at an entire day just to get.

[00:01:38] Chris Schwager: The right script. Now some people think they can skip the script and just wing it, but here's the problem. If you don't write a script, you end up waffling going off cuff and potentially never coming back to the main message and the controlling idea that you were trying to communicate in the first place.

[00:01:55] Chris Schwager: You've probably seen this happen before. Someone starts recording, they get [00:02:00] lost in their own thoughts, rambling through different points. This is me, and by the end of the video, the message is completely diluted. A structured script prevents that, and this is why AI feels like the perfect solution. AI can draft scripts in seconds removing the heavy lift.

[00:02:16] Chris Schwager: Of writing from scratch. But here's the reality. If you don't know how to structure a script, a AI can take you in the wrong direction. If you can't get that prompt right, you could be fighting with ai. You don't wanna [00:02:30] fight, you wanna be friends. Think about the last time you sat down to write a script, the you probably spent hours brainstorming, refining, restructuring, only to still wonder if you got the message right.

[00:02:41] Chris Schwager: AI takes the entire process and compresses it into minutes. AI can generate a full draft in seconds. Eliminating blank page syndrome. It can analyze audience trends, optimize for engagement, and suggests the right tone. It works alongside tools like Google Docs, where teams can refine scripts together in real time, and [00:03:00] it can also adjust those scripts for different platforms, regions.

[00:03:03] Chris Schwager: And audience segments pretty bloody cool, right? It doesn't just write scripts. It refines them. Emphasizes them, and ensures they align with best practices for video storytelling. But here is the problem, right? Despite AI's capabilities, a huge mistake people make is assuming that AI can just replace human.

[00:03:22] Chris Schwager: Structure and strategy. And the truth is, AI is only as good as the prompts you feed it. If you don't know how to correctly [00:03:30] frame your video objectives, structure your messaging, or set the right tone. AI will generate scripts that just feel generic, robotic, and off brand. And that's why understanding the methodology behind script writing is still crucial.

[00:03:41] Chris Schwager: AI is a powerful tool, but only if you use it right, and if you want to integrate AI into your video scripting without losing control over your content, follow these steps. Right. Here we go. AI needs clear instructions. The better prompts, the better your script. Instead of just asking AI to write a [00:04:00] video script, be specific.

[00:04:01] Chris Schwager: What's the objective of the video? Who's the target audience? What's the tone and style? What key points need to be delivered? Where's the video live? Right. Setting up prompts is a big undertaking, but it's essential for ensuring consistency in tone and language across all your videos. Even with ai, you need a clear script template.

[00:04:20] Chris Schwager: At Ridge Films, we still use structured templates to ensure every video has a strong opening hook that grabs attention immediately. A clear body structure that breaks down information logically, and a [00:04:30] smooth wrap up with a clear call to action. Without a proper structure, AI generated scripts can easily become chaotic and ineffective, and that's why we still rely on Google Docs as our.

[00:04:40] Chris Schwager: Core script writing tool. It keeps everything organized, allows for real time collaboration, and ensures that AI generated content fits within the proven structure of our script templates. Just quickly, if you are ready to take control of your video production, but feel stuck or unsure where to start, I have a solution.

[00:04:56] Chris Schwager: Our DLY video program simplifies video creation with a [00:05:00] plug and play studio set up designed for professionals just like you get high quality video at the press of a button. Check out the link in the show notes and let's make your video process effortless now back. To the episode that's important when you are getting this out to stakeholders and multiple people who need to sign off on the video.

[00:05:16] Chris Schwager: At the end of the day, AI can speed up the scripting process, but it won't replace human intuition. AI doesn't understand human emotion nuances, or the subtle art of storytelling. That's where you come in. That's why the best [00:05:30] approach is still a hybrid One. Use AI to draft the script quickly, refine it with human creativity and brand voice, and optimize the message without losing.

[00:05:39] Chris Schwager: Authenticity. AI is a tool. It's up to you to use it strategically. Now it's just getting started. In the near future, we'll see AI tools that auto adjust scripts based on viewer engagement, generate hyper-personalized content for different nuances and audiences, and suggest real-time improvements during recording.

[00:05:58] Chris Schwager: The future of [00:06:00] video isn't. Just AI generator scripts. It's enhancing video strategy. So should you be using AI in script writing? Absolutely. But don't fall into the trap of blindly relying on it. AI is an assistant, not a replacement for structured strategic script writing. And don't forget, Google Docs is still a key player in our process for writing scripts.

[00:06:23] Chris Schwager: It helps us refine AI generated drafts. If you found this episode valuable, share it with a colleague who's still figuring out. AI in [00:06:30] content creation. And don't forget to subscribe because we're diving even deeper into AI driven video production in up and coming episodes. AI is here. The question is, are you using it the right way?