DIY Video Dictionary: 35 Key Terms to Know

Creating your own videos can be an empowering and cost-effective way to promote your business. However, understanding key video production terms is crucial to getting the most out of your DIY video setup. Knowing these terms will help you communicate clearly with editors, make informed decisions, and produce professional-looking content from your DIY setup.

Why This Matters for Your DIY Videos 

Whether you’re filming product demos, customer testimonials, or internal communications, understanding the basics of video production gives you the confidence to take control of your content. Here’s why it’s important for your DIY journey:

• Streamlined Communication: Even with a DIY setup, you’ll likely work with editors or collaborate with a team. Knowing terms like B-roll, aspect ratio, and lighting allows you to explain exactly what you want without the confusion that comes from miscommunication.
• Professional-Quality Content: Just because you’re doing it yourself doesn’t mean it has to look amateur. Understanding video production basics helps you create polished, professional content that reflects the quality of your brand.
• Time and Cost Savings: Knowing the process means fewer mistakes, faster production times, and better results. You’ll be able to shoot smarter, saving you time and keeping your costs under control.

Key Terms for DIY Creators 

Aspect Ratio: Optimising for Every Platform 

The aspect ratio is the proportional relationship between the width and height of your video. Understanding this helps you tailor your videos for different platforms, whether it’s 16:9 for YouTube or 9:16 for mobile content on Instagram.

B-Roll: Adding Visual Appeal 

B-roll is additional footage that supports your main shots. It helps keep your video dynamic and engaging. For example, while you’re speaking to the camera, overlaying product shots or behind-the-scenes clips (your B-roll) adds visual depth to the story you’re telling.

Lighting: A Game-Changer for DIY Videos 

Lighting can elevate the look of any video, and with the right DIY setup, you can achieve a professional-grade appearance. Understanding terms like key light and backlighting will help you avoid flat, unappealing shots and instead create content that looks polished.

Get the Complete Guide 

To take your DIY videos to the next level, download our full list of 35 essential video production terms. This quick-reference guide will help you make informed decisions and create content that impresses.

DOWNLOAD THE FULL LIST OF 35 VIDEO TERMS

Mastering these essential video production terms gives you the tools to create polished, professional content that resonates with your audience. Whether you’re working solo or collaborating with a team, understanding the language of video production ensures smoother workflows, clearer communication, and better results. Armed with this knowledge, you’ll be well on your way to producing high-quality videos that elevate your brand and engage your viewers

You can review other related videos through the links below:

• 50 Must-Have Videos to Elevate Your Brand
• 5 Key Stages for Mastering High-Quality Videos
• Boost Production Quality with Studio Upgrades