122: 4 Best Practices to Create Clickable Video Thumbnails

"Don't judge a book by it's cover" still holds some truth to it in general. But for videos, you need to help your viewers decide why they need to click your video among the rest of videos that promises great, if not similar, content. Or else, your video risk getting scrolled away to oblivion. 

Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presenting, scripting, and video marketing: all the tools you need to get started with videos.

In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about the importance of making your thumbnails stand out, four essential elements your thumbnail must have to entice viewers, and four best practices for generating thumbnails that drives clicks for your videos on social media, YouTube channels, and other platforms. Chris also provides a few examples of a great thumbnail title and how intrigue plays a role in making people click the video. 

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