124: Why Short and Snackable Videos Are In Demand

If your video is crammed with too much information or filled with long and winding explanation of a complex topic, chances are, you've already lost your audience. People only have an average of seven seconds to decide if watching your video is worth their time and headspace. And that attention span is only getting smaller.

So how do you make the most of a video that not only grabs and retains attention, but also engage viewers until the end? 

Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presenting, scripting, and video marketing: all the tools you need to get started with videos.

In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about the benefits of short videos to your business, and how longer videos serve better on other platforms. Chris also clarifies why video duration shouldn't be an issue as long as it's serving its purpose for audience who have time for long-form videos. Instead, learn more about the six essential elements your videos must have to yield higher engagement and make the most of your viewer's attention. 

DIY VIDEO PROGRAM Create your own videos with a push of a button

ON-CAMERA TRAINING Create outstanding videos with natural skills of a professional presenter

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