Why Company videos are catchy, short and entertaining explanations that build awareness of the “why” of your offering, rather than the “what”. Using either the “Spokesperson-Explainer” or “Roll Play” styles, show how your offering helps with the aim to capture and hold a buyers attention enough for them to journey through to your sales funnel. Establish and inspire trust, authenticity, and meaning, to help buyers understand your purpose. Share Why Company videos on social media, email signatures, and website to build trust and credibility.
