How to Build a Video Habit as a Busy Founder

Auto-transcribed and lightly corrected for names. [unclear] marks audio the transcription couldn't resolve. [...] marks a passage removed.

[00:00] Cold open (Jill)

Once we visualise something, then we actually prepared to take a step to make it happen and make it work. You can have all the gear and no idea. But if you just keep on showing up, you keep on shooting, done is better than none. Yeah, I think that that's pretty...

Chris (show intro)

Hi, I'm Chris Schwager, video coach and founder of the Complete Video Success System. And I've spent decades helping professionals create high impact videos that build trust, generate leads, and drive business success. And if you've ever felt unsure or underprepared or just plain awkward with video, this is for you. I'll give you the mindset and strategies to take control, build video confidence so that you show up like a pro. It's time to make your videos work for you.

Jill Hutchison has spent 18 years as the person leaders call at the hardest point in a career: the promotion, the redundancy, the what now?

[00:50] Chris

And she runs Evolve Dynamic out of Perth. And before that, she led teams in the Pilbara. At the start of this year, her last video was 12 months old...

Jill

Probably more like 12 years old.

Chris

12 years old, probably. Yeah. And now she films 35 videos in a couple of hours. I'm keen to find out more and understand how she's doing that. Jill, welcome.

Jill

Thanks, Chris. Good to be here.

Chris

Well, I got to say, you look amazing.

Jill

Thank you.

Chris

From where we started and those early conversations around, you know, the system, the solution for you, what a difference, what a difference. And now it's just reflected across so many different areas, not just in this podcast, in this synchronous environment, but also the way that you're presenting yourself in [unclear] social media and your website in particular, which has had a major upgrade recently.

[01:48] Chris

So I'm super pumped to not only find out how you're doing that, but also what are some of the results that you've experienced from this. Now, redundancies are a big part of your work. What do people tell you in that first session?

Jill

Quite a few of them have found me through my videos. In fact, through AI, has sent them to me. Mostly they come to me because they are stuck at a certain point. They might have tried, they might have received redundancy, and then they might have tried to look for another role already. And they come to me when they realise that they're not getting exactly what they want. So they, yeah, after having seen some of my videos and knowing that I'm the person that can help them, it's quite nice to have that conversation where we can talk about exactly what's important to them and what they want next out of their career.

[02:39] Chris

And is there one mistake that you see them all make?

Jill

Yes. So mostly they start to lose confidence. They think that they're either too old or they're too whatever, something, and they start to apply for anything. And then they wonder why they're not getting traction. The other thing is, so one of the gentlemen that came to me, he came with a list of 30 companies that he had applied for, 30 roles. And he was saying to me, am I on a blacklist somewhere? I've applied to all these places and I haven't got any traction. [...] So it had nothing to do with him. So when their confidence is low, then they start to blame themselves for the fact that they're not getting any traction.

[03:27] Jill

When some of those, sure, there'll be some roles that weren't right. Sure, there might have been some roles where they were number two, and then were pipped at the post by somebody else. But there's some roles that actually have nothing to do with them, why they weren't successful. So they then translate that into where they are confidence-wise. And most of the people that I work with have actually never really had a confidence problem before. So it's quite unusual for them to suddenly go, hang on, people normally come to me for advice, "Where do I turn now when I need this help?" And it doesn't always help going to families and friends, because they have your best interests at heart, but they're not going to give you some information that you really, really need at the time. So yeah, it's a really tricky time.

Chris

Have you found confidence to be more of an issue in the last five years?

[04:17] Chris

And I say in the last five years, but really what I'm talking about is the isolation and the working-from-home thing and just the lack of social engagement.

Jill

Yeah, I think there is that element. I think there's also that element of people see the highlight reel of social media, LinkedIn, et cetera. And then they judge themselves against the highlight reel. So for example, you know, you and I, we've dressed up, we've shown up, we look great on video, but you didn't see it all the time. But you know, none of our viewers saw what we looked like when we woke up this morning, or when we were under the pump three days ago, or feeling really tired or feeling depleted.

[05:03] Jill

So we only really see people when they show up at the best version of themselves. And then if you're judging yourself against everybody else's highlight reel, of course, you're going to find yourself wanting. Even if I judge myself against how I look when I'm in front of the camera, I'm going to find myself lacking. So it's quite important, I think, to get really clear on what your strengths are, what you really want out of life, so that you know what to measure yourself against in terms of your own personal best, not against anybody else.

Chris

I love that. Yeah, and you had a video a couple of years ago that brought you two clients and then nothing for a year. What happened?

Jill

So I was doing a lot of videos 10 years ago. I had my business for several years, and then I decided to go into mining for six years.

[05:51] Jill

So I had a six year break out of my business and applied my mind to people problems in the Pilbara in mining. And yeah, so I found that I was doing quite a lot of video before I went into mining. And then when I finished, and I restarted my own practice, then all those videos were out of date. So it was really good to get my studio up and running so that we could get some recent videos going. But even then, yeah, there's some videos that people referenced from years ago. It's amazing how long video actually lasts.

Chris

And you coach people on executive presence. What was it like, or being, not showing up the way that you would like yourself?

Jill

Well, there's a couple of elements to that, right? When you're doing your own video, you've got to get the backdrop, you've got to get the lighting exactly perfect, you've got to get the sound exactly perfect.

[06:44] Jill

And I'm a big proponent of done is better than none. So there were some times where I thought, I'm not going to get it perfect, so I'm just going to shoot it as is. And then I'd end up with, you know, a video of myself where I was probably saying a lot of good things, but I was looking at that, really isn't the quality that I need. It doesn't represent the quality that I deliver. So yeah, that's exactly why I decided to get the studio, because I needed to up my game in terms of that professional presence. So yeah, really enjoying having my video. It's awesome. Just flick one switch and I'm live.

Chris

And the big claim, 35 videos in a couple of hours. How?

Jill

Those are merely the ones that I published. I did probably 50 in a couple of hours.

[07:31] Jill

How did I do that? Simply turn the camera on and spoke to the camera. Pretty easy, really. I do think about what I want to, you know, film before. And when I'm busy coaching clients, I often think, hang on, that would make a great topic, because I find that there are certain themes that come through my clients. And I work both individually with client leaders, but I also work with teams. So I put out soundbites, essentially, of whatever I have covered. Obviously not divulging the confidentiality or giving exact information, because most clients come to me because they know that I'm discreet with the information. But there are themes, and most of those themes are the subconscious programming that exists in our mind and what that does in terms of our performance at work.

Chris

Well, you're on to mindset now.

[08:18] Chris

You've mentioned feeling nervous before you hit record before. [unclear] Now you're a couple of months into this solution. Is it as prevalent as what it was? And I guess how does it compare to, say, your clients then walking into a boardroom, for instance?

Jill

I think the more you're in front of the camera, the less nerve-racking it is. When you haven't been in camera, in front of the camera for a while, the first time you record, you're listening to your voice, you're going, "Ah, the voice doesn't sound right. I'm not 25 anymore, clearly." So I look and I go, "Ah, man, I looked... Is that really how I look?" All this negative commentary, it's natural for that to come when you first get in front of video.

[09:06] Jill

But now that I've been in front of the video several times, I've kind of moved past that. And yeah, if somebody doesn't like my voice, they're probably not going to want to coach with me or have me in their boardroom. So that's, you know, that's powerful, of course. But it's a little bit like exercise. The more you do it, the more you can rely on it, the better your strategy becomes, the better your technique becomes, the more you can start to really be yourself and speak normally rather than trying to speak as if you're on stage. And the more relatable you become. So I will just do a whole lot of videos, and I will just shoot one after the other. I have a change of clothes, change of jacket or whatever, and I'll just shoot a whole lot. And then I'll review them later, because if I review them straight away, I'm sometimes [unclear], I have the judgement.

[09:54] Jill

But when I view them a couple of days later, I go, "Wow, that actually was pretty good."

Chris

Yeah, [unclear].

Jill

I can look at those and go, "Yeah, actually, there's nothing in that one. Let me just delete that one." So being able to do it without thinking about the cost of each shoot, without having to be pressured into a specific day. Because that's what I used to do, is I used to get a video producer who would come, and if I had a bad night's sleep or if I wasn't really feeling inspired, it was a bit of a problem, because I'd really booked everything outside of my office, outside of the lighting. So it was a bit of a rigmarole around that. Whereas now I can shoot a couple of videos, and if I'm not feeling it, I just turn it off, come back the next day, shoot a couple more, leave it a couple of days, and then I can take my pick out of all the videos that I've done.

[10:43] Jill

So it's given me a lot more variety. It's given me a lot more opportunity. It's given me a lot more options to then choose the right message for the right audience at the right time. And I use it for Zoom calls, I use it for Google Meet, I use it for Teams. It's versatile on all of those. Some I record, some I don't. And then, yeah, just being able to stop, you know, stop, shoot a video, go to the next one. It's really handy.

Chris

Someone found you by asking ChatGPT for an executive coach in Perth. How did that come about?

Jill

Yeah, that was pretty amazing, actually, because at that point my website was still 10 years old, 12 years old, and essentially very much out of date. So I think it was because I'd already started doing the videos, and because I'd got them onto YouTube, and I shared them on social media.

[11:35] Jill

So, yeah, it was pretty amazing. When I asked him how he had found me, he did say that he had... In fact, there were two clients very close together. One was even before I started these videos, but I had some older videos available. Yeah, both of them came because I was recommended by [unclear].

Chris

A client found me last week and went out of his way to tell me that he found me through ChatGPT. And he said, I was searching for how to improve my brand. And it's like, you can do these couple of things, and maybe you should start doing videos. And it's like, well, how do I do videos? And he's like, well, you know, here's a couple of equipment suppliers, and here's a DSLR camera you could buy, and here's a ring light supplier. And he's like, I'm not going to do any of that.

[12:21] Chris

And he's like, oh, maybe you should talk to Ridge Films then. They're all-in-one for their solution, et cetera. And I was like, I heard that, and I was like, wow, that's the future, right? Because had they been searching for "improve my personal brand" on Google, it certainly wouldn't have led them down the rabbit hole. You know, and I say that now, it's probably already [unclear], it's probably already updated or changed. Google's probably got its own. I think they already have like a decision tree thing going on. So, but it's good. It's good to be searched that way, right? What do you think has been the biggest shift, I guess, so far? And what are people saying about your new look?

Jill

So the biggest shift, like I said, is just being ready.

[13:10] Jill

I can shoot anytime. So I can come with any topic at any point, and have that variety of videos that I can then tap into and use on social media or on my website if I choose. People also, because they've heard me on the video and because they've heard what I talk about, they really kind of know me, and I guess know the feel of and the flavour in which I work. So yeah, it's just a really good touch point and a good way of sharing your uniqueness in terms of video. And you know, if we look at the volume of video that's happening on social media now compared to 10 years ago, 15 years ago, everything is on video. So whether you choose to listen, or whether you choose to use the captions and just, you know, watch it and read, almost everything, you can't really go by without doing any video.

[14:05] Chris

It's a crowded space, coaching. How do you think you sit from a competitive advantage perspective now?

Jill

I think within, because I'm pretty, you know, I'm pretty specific in terms of those that I work with, in terms of mostly senior leaders and either their teams, or if they're in a challenging position in terms of their career or a flex point in their career. But what I'm finding is, because they've had a chance to check me out and they've had a chance to hear a little bit of what I talk about... And I also offer a free strategy session so that we can meet face-to-face and they can go through exactly what they need. Yeah, it makes a big difference too. I think also screening out those that are not going to work with me. So because they know that we are going to talk about mindset. You know, people come to me for career coaching, but at a deeper level, they actually want certainty, they want more, you know, they want to know that the decisions that they're making are the right decisions for them.

[15:07] Jill

So yeah, on the surface, it's career coaching, but deep down, it's actually mindset, limiting beliefs and so on.

Chris (mid-roll)

Just quickly, if you're ready to take control of your video production but feel stuck, check out the Video Confidence Collective. It's live coaching in a supportive community that's got your back. We cover four essentials: tech, messaging, on-camera presence and implementing what you learn. So you can create consistent, confident content that truly connects. Links in the show notes. Now back to the episode.

Chris

Well, it's a big, it's a big transformation. And I don't know, I actually haven't met too many coaches that have gone out of their way to present themselves the way that you're presenting yourself now. And just looking at this site, it's had such a big facelift. And you know, obviously, when you're investing in somebody to help in a deep way, you want to build that familiarity and trust as quickly as possible.

[15:55] Chris

And this is what I've just seen from this now video-centric site that was once just text, bloggy, kind of clunky, horrible looking thing, has now become so... It's what I started to call a playground. The playground is no longer the site that just becomes like a virtual brochure. It's now the place where people interact with you and hear you and understand your philosophy and how you operate. So you should definitely go and check this out. But you can see what I'm talking about. Like, all of these videos are dynamic. They're helpful. They're answering questions. As we keep going down, you'll see more videos down below here. I think eventually, you know, this whole library of content, so beautifully presented.

[16:42] Chris

Okay, and it just, it just, you know, if people only watch one or they don't watch any of it, you know, it just says a lot about you with regards to the care you're taking to deliver information in a way that's ultimately benefiting you, right? For selfish reasons, it's great because it's digitising you. It's helping to leverage your time further, because people can consume you and your thinking [unclear]. But also beneficial when people are making an assessment on you versus, you know, I'm sure a bunch of other coaches that might be on the cards as well. So therefore, becoming a bit of a differentiation point just by virtue of you showing up in these areas. Not just on your site, but using, as we've also seen, I don't know if I've got your YouTube channel, but very similar on the YouTube channel, real prevalence of Jill, there's a lot of brand, facial recognition there, and she's then farming that over to her socials.

[17:40] Chris

And, you know, it's just good. Be there wherever they are, right? Rather than making them work for it. And that's what's really interesting. Right at the top of this page, boom, there is, there's, you can't miss it, right? Press play, away you go. She's even doubling down on her video here with the little pop-up as well [unclear]. So you cannot not click something there. So that's exciting, and well done. I think that's amazing that you've come such a long way in such a short period of time. There's a coach out there who knows they should be on video and keeps putting it off. And they're looking at this, and maybe this is the line in the sand for them. What would you tell them about your experience?

[18:28] Jill

Well, if they haven't already tried to buy all the little bits and pieces, then they may not actually value what it means to actually have this put together upfront. I probably wouldn't have realised the value of it if I hadn't actually set up everything individually myself and tried to do it all myself. But because I knew what it was like to try and balance the lighting, the backdrop, the sound, all of that sort of stuff, and what a pain that was... I probably wouldn't have realised and valued what it meant to just walk in and press one button. So if they haven't gone that path, go and spend some money on doing those things, because then you actually appreciate that. If you've done all that and you know that it actually is very time consuming to do that, so if you take your hourly rate and how much time it takes to set up your video studio, then just switch to this sort of thing, because it literally is: I walk in, press, put the button on, open my laptop, and I'm firing within a minute or two.

[19:31] Jill

So the barriers to entry, the friction, it's frictionless video, essentially. And so I have one room that is my video studio, and I walk in. The other thing that it actually really helps with, Chris, is when I walk in here, because this is my video studio and I pretty much don't do anything else in here, mentally, the minute I walk in the door, I'm on. Whereas when you're trying to set it up in a different location, or you're trying to set it up outside and then there's birds and all that other sort of stuff, yeah, you're kind of worrying about getting distracted by everything else. Whereas here, I don't have to think about the lighting. I don't have to think about the sound. I don't have to think about the camera. All I'm doing is talking to the camera.

Chris

So you touched on something that was important, and I think it's the fact that you do have a room dedicated for this. And often what we tell people is, don't feel like you've got to take up all that real estate.

[20:27] Chris

Let's integrate with your bedroom or your office or wherever it is that you want to put this, because really it only matters what the background is. And in this case, you and I know what the background is. There were plans there to make amendments to it, and I said, oh, no, no, [unclear] need to do anything. And of course, it looks wonderful. But you touched on something which was about being mentally ready and going into this space and knowing that this is the time to do the recording. Do you think you would have had the same kind of approach had this been your everyday work environment?

Jill

Possibly. If I didn't have any option and I didn't have the space, then I would have made it work.

[21:15] Jill

But I think just being surrounded by the lights, the speaker, the mic, the phone, et cetera, you do, I mean, it's a mental thing. When you're standing in front of it, everything is around. So yeah, I think even if it was my regular workplace, there would still be that same feeling of, I'm on the minute I sit in the chair, or I'm on the minute I stand in front of it. I also have got a standing desk, so sometimes I'm sitting, sometimes I'm standing. So yeah, when I'm standing, then it's like, right, show time. So it's, it's, yeah, it's pretty fun.

Chris

What does a, uh, a leader facing the next chapter in their career need to hear right now?

Jill

Yes, you can step into the next chapter.

[22:01] Jill

You can capitalise on everything that you've done up until this point. Somebody said to me yesterday, I'm not sure that I want to carry on being a director, but I don't really want to lose that. It's about getting really clear on exactly what you want, what's important, and your skills, your normal style, your behavioural style, everything that is unique about you, and then picking your next chapter according to that. Not basing it on what somebody else is doing, not basing it on what somebody else says. They're not necessarily coming to me for the answer. The answers are actually inside of them. I'll ask them the questions to extract that answer, because that's the only right answer for you. It's not what somebody else says, you know, that you need to do. So yes, you can have a change.

[22:47] Jill

You can go into the next chapter invigorated, you can go into the next chapter equally motivated. The other thing I might just add in there is, as we get older, we're not motivated the same way as we were in our [unclear] and 30s. So when we understand that, and when we actually switch into that different motivation, rather than judging ourselves as lacking or lacking motivation, you actually get a renewed sense of purpose. And you get a deeper... it's not quite as high energy motivation, it's more of a deeper, steady, consistent, go-for-the-long-haul kind of motivation. But it's knowing how to tap into that, and it's knowing what is going to turn that on for you. So most people that come to me, it's almost as if they're judging themselves. And I used to, you know, "I've done pretty well, I've got to this point, and I don't know why I'm not driven anymore."

[23:43] Jill

"I kind of, I'm feeling a bit [unclear], I'm feeling a little bit, do I just change everything?" Yeah, and so that's why they have that kind of stuck and slightly confused perspective, and they kind of forget how good they are and how skilled they actually are and where they have got to. So yes, there's definitely a next chapter. There's a next chapter for everybody, regardless of where you are, but it's about making sure that it's yours, and your own unique skills, and doing it your way, getting your own personal best rather than comparing to anybody else.

I've really enjoyed being part of the weekly sessions and hearing from other people in different industries, what they do, because that then keeps... and I think in terms of consistency. So it's great that you get a studio installed, but if you're only left to your own devices, you could, that studio could get quite dusty, because there's always an excuse not to do it, right?

[24:39] Jill

Whereas when I know that I'm showing up on a Tuesday to meet with you, even if I've done nothing that week, by Monday afternoon I'm busy in here and I'm recording some videos. So there's that, you know, that accountability to just keep showing up, keep doing the videos, and that I think is pretty key as well. Because yeah, you can have all the gear and no idea, but if you just keep on showing up, you keep on shooting, done is better than none. Just keep going and keep showing up. Yeah, I think that that's, that's pretty, pretty critical.

Chris

A new lease on life, a new way of looking at things. How many of these clients of yours spend time and money on personal development?

Jill

Well, they definitely go to things like the gym. They go to, you know, they put a lot of time and energy into various other aspects of their life. Some of them have not done any personal development, some have done a whole raft of personal development, so it really, it really, you know, across the board it varies. Some have done personal development that's been paid for by the company, some have self-funded their personal development. But it's slightly different to the personal development, you know, that we know or that's available out there. It's more tapping deep into, deep inside of what is in, you know, what is inside, rather than trying to pull a formula from somebody else or a script from somebody else or a three-step process from somebody else.

[26:10] Jill

Yeah, it's, it is, yeah, it is personal and it is development, but it is so much deeper than that.

Chris

So what are your plans for the future with the studio?

Jill

So I'm busy recording material for my membership area, so that people can watch longer form videos that they have subscribed to specifically. So longer form videos are definitely there. There are some teaching videos that are coming, which it's so easy because I can switch to my [unclear] device and I can do teaching through the whole system, which is pretty cool. And yeah, more, probably more teaching videos for teams as well, because I do work with teams looking to improve their communication, improve their performance, work better together, be better connected. So have some more videos for them specifically, and more for social media, more for, you know, whatever we need. That's the nice thing, is I've, I've, the world's my oyster at this point. I can, I can do whatever videos I choose, you know, for, for whatever it goes.

[27:14] Jill

And I think with AI, the importance of being connected is going to be even more critical, because you can see which videos have been made by AI. You can see, you know, what's... well, sometimes it's hard to see what's real and what's not real. But I think showing up consistently as an individual person and having that connection with somebody over the screen, I think that's going to be more and more critical. So yeah, I think people need to be more connected to each other, more connected to themselves, rather than just to devices or just to what is being, you know, churned out there. I think the other thing that is pretty critical is discernment. So I use AI a lot, and the biggest skill that I see in leaders that are using it properly is the ability to discern where it's useful and where it's not useful.

[28:09] Jill

So that ability to actually think, that ability to really look at it holistically and go, what is, you know, what is this useful for and what is this not useful for. Treat it as a team member, treat it as an employee, rather than treating it as a guru that, you know, you're trying to follow.

Chris

What was the thing that, what was the turning point? What was the specific moment where you went, this is it?

Jill

So the specific moment was when I was reading the book called The Secret. 2007, we'd moved from South Africa to Australia, and I got hold of the book and I read it and I thought, this is really good. But when I then later spoke to one of my first managers, back on the Stock Exchange a few years ago, let's just say last, last century, and he said to me, you've always been a coach.

[29:02] Jill

He said, you were in my mind right from the get-go. He said, you were the hardest person to manage, because you were always asking me questions about what I wanted, what my goals were and where I was going. He said... and we're still friends today, actually, he still appreciates those questions. So yeah, I've been a coach for a lot longer than I even knew what the word was or what it, you know, what it was as a profession. And if I look at when I worked with Bob Proctor, for example, I learned a lot about setting goals. But then I look back to my childhood, and I just think, you remember when I was 10 years old, in South Africa, in a small town called Moira River, I was riding a horse along. We had eight kilometres of river frontage on our farm, and we had just bought the farm that we were on. My parents didn't have a lot when they started, and they built up over the years through very hard work and consistency.

[29:54] Jill

And my dad and I were riding along the river, and he said to me, wouldn't it be nice if we can buy this farm? This is Merns, we were on Edge Hill. He said, we can join it together, we can put roads here, we can put a dam there, we can put the dairy there, we can build pastures over there. These two farms would fit really, really well together. And so I could see in my mind's eye exactly what he was talking about. He wasn't allowing his current circumstance to limit his dreaming. And he absolutely did not know how he was going to pay for the farm that we'd just moved on to, and he was still dreaming about the next farm. Well, it only was probably eight years later that he bought that farm, and then he bought another farm the next year, so he put three farms together. And so I drew a lot on that inspiration in terms of visualising what you want, not allowing your current circumstance to hold you back, particularly money, because money changes, money is fluid. But know exactly what you want and visualise that, because when we can visualise exactly what we want, that's when we start to take the action to put it into place.

[30:59] Jill

You know, when I first read The Secret, I thought, oh, this is nice, we just visualise and we kind of, and it'll manifest, right? Well, you know, if that was the case, I'd be selling magic [unclear], saying, here we go, Chris, have a seat on my magic sofa, and there it happens. But we know that there's a lot of hard work between visualising and manifesting, right? And there's some things we don't manifest. We don't manifest the weather, we don't manifest certain economies. There's some things that are way out of our depths to manifest. So I have a lot to say on that topic. But once we visualise something, then we actually prepare to take a step to make it happen and make it work. So for example, I wanted to do more video, right? So what did I do? Got hold of you, got my video studio installed, and I've had to show up again and again and again and again before I start looking professional.

[31:53] Jill

First time you do it doesn't look so professional, right? It's the same with any single goal. You want to get fit, you go to the gym, first couple of times, doesn't work at all. First time I started Pilates, I thought I was going to fall off the machine. Now I'm a lot more comfortable. I could rely on the muscles. I can do that. So it's the goals, to visualisation, to the manifesting the goals. There's a lot of work in between. So it's about getting clear on what you're prepared to do in the interim as well.

Chris (outro)

Okay, so Jill, I've loved these 35 videos in two hours, found by ChatGPT, and still the secret weapon nobody's allowed to know about. Video is that visibility to the market. I'm so, so happy for you. If you're a leader staring down your next chapter and you're a little bit lost, a little bit out of your comfort zone, not sure where to go, go find Jill at jillhutchison.com.

[32:51] Chris

Thanks, Jill, for being part of the show.

Jill

Thank you, Chris, for having me on your show. It's been a real pleasure.

Chris

Thank you.

Chris (show outro)

Thanks for listening to the Video Confidence Collective podcast. If you enjoyed this episode, leave a five-star review on Apple Podcasts and Spotify, and subscribe to us on YouTube so you never miss an episode. For more resources, check out the show notes, and follow me at Chris Schwager or Ridge Films, and see you on the next episode.