With competition growing faster online, the need for websites to rank better to increase traffic has never been this demanding. According to Zero Limit Web, the first five organic results account for 67.6% of all the clicks, so it re...

With the accessibility of good communication technology at the tip of our hands, it was only a matter of time until we migrate our lifestyle and work systems into the digital world. That was sped up by the onset of the pandemic that ...

Video belongs where it does a different job for the visitor at each point in their journey. Dan Procter's split: a homepage video explains the product at a high level to get people to the next page, while a services page video works as social proof for someone already interested. One video cannot...

Imperfect video earns more trust because viewers discount anything that looks like a commercial. Dennis Yu says his team has tested a $50,000 cinematographer against himself on an iPhone and wins almost every time, and TikTok calls the quality people trust flawsome. Sound still needs a microphone...

You've got your camera, lights, and microphone, ready to shine on the second largest search engine online - YouTube. Everybody likes to watch video, and you think it only makes sense to be on the spotlight and start churning out cont...

A video SOA is the recording of the meeting where a planner confirms the client's position, goals and recommendation, handed over as the statement of advice. Ben Marshan says it must still name the adviser, set out the basis, document the recommendation, cover any product replaced and state the f...

By definition, startup refers to a company in the first stage of operations and are founded by entrepreneur/s who develop a product or service in demand. They are often funded by venture capitalists because they start with high costs and limited revenue in general....

If you want to stay on top of the game in the digital age, it's vital to find the best technology out there so you can communicate with your customers, track emails and calendar, monitor progress of projects and measure success. And for financial planners and advis...

If you want to give your business a chance to profit and grow, video selling is the way to go. And if you have preconceived ideas about producing videos for business, you might clam up the instant you hear about the cost of actually producing just one. But these day...

In the last two years, we have recorded 100 episodes, 50 hours of content, and done 60 interviews all around the world. To celebrate reaching 100th episode, we are kicking off the podcast party by bringing our beloved audience and followers the top 10 interviews, rich with profound insights, ...