
Convert Website Visitors Using Succinct Videos with Dan Procter (Episode 127)
Nov 01, 2022
When trying to make sales online, we often focus on crafting the best campaigns on social media or in email marketing, hoping to drive traffic towards websites, and derive conversions. But sending people to websites is just half the battle.
Understanding how users behave on your website and how to create a smoother experience for them to get what they want will increase chances of ROI. And this is how conversion rate optimisation (CRO) comes in.
In this episode, Chris Schwager (Co-founder and Video Marketer of Ridge Films) is joined by Dan Procter (Managing Director of SimplyCRO) to discuss all about CRO and why it's important to understand your website user's behavior when they're browsing your site to make sure all the efforts you poured into campaigns and SEO come to fruition. Learn how videos help optimise website experience to increase conversion rates. Know what choice paradox is and how it affects your buyer's decisions, and the dangers of saying too much on one page. Know more about how social media (i.e. TikTok) is affecting visitor's website behavior and how best to deal with it.
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Video Transcription:
Chris Schwager: Welcome to the Video Made Simple podcast where we help take the mystery out of video and break through the monotony of day to day communication for marketers, entrepreneurs and clients. Watch and listen to the world's best video strategists, business leaders, and communication experts to supercharge the way you sell market and teach.
Brenden Kumarasamy: How would the world change for you are an exceptional communicator?
Dr. Greg Schreeuwer: You said it the way you said it, cuz that's the way it needs to be said in the moment.
[00:00:23] Chris Schwager: Open your mind to the potential of video.
Phil Nottingham: It's all about showing rather than telling people.
Sian Jenkins: The whole idea was to create bingeable content.
Chet Lovegren: This guy actually made me a video. He took the time. That's probably the type of support and care I'm gonna get. When I'm paying these people a lot of money for their product.
[00:00:37] Chris Schwager: And lead your business into a world of modern communication.
Kate Robinson: You don't have to spend millions of dollars, your Spielberg production to get an outcome.
Andrew Zbik: Within 24 hours of opening that email we could tell they are watching that full 20 minutes.
Todd Hartley: And video's the most powerful tool for convincing and converting. So we are in the driver's seat.
[00:00:54] Chris Schwager: With practical tips that will help you become a better video market. This is the Video Made Simple podcast.
[00:01:10] Welcome to the Video Made Simple podcast, where we'll refashion your perception of video by presenting new ideas with tangible outcomes that will change the direction of your business. Today, our guest is my old friend, Dan Procter. Dan's the Managing Director of SimplyCRO, a Conversion Rate Optimisation Specialist with 20 years experience running digital agencies and website optimisation for e-commerce and lead generation websites. He studies website visitor behavior, focuses on their points of friction, motivation, questions and why they're leaving the site and provides real time insights on campaigns and improving the website experience.
[00:01:49] I know I've always thought that this is an important service, as I'm sure so many of you have websites, but have you ever asked yourself, Is it converting?
[00:01:59] And that's why Dan's here to help us understand how optimising your website can maximise ROI, and also how video can assist in converting traffic into sales. Here's our chat with Dan Procter.
[00:02:20] Why do you do CRO?
[00:02:23] Dan Procter: Why do we do it? well, fundamentally, we are looking to help people. So many people are flying blind these days. They have no idea of the, the experience that users are having on their website. So what we do is customer research, so understand the users' interaction with the site, and then optimisation. So yeah, once you understand the current experience that they're having, you can help the customer and that helps our clients, improve things like conversion rate to sale or sales or inquiries. So yeah, it's really important to understand what's happening on the site, what's good and what's bad. And then you have half a chance of, you know, eliminating friction for their users. You know, getting to the point, which you guys help with video and, you know, doing more of the stuff that's working right now.
[00:03:13] Chris Schwager: Well, you're also a client as well, Dan. I've forgot to mention that in in the intro video advocate.
[00:03:19] What do most websites get wrong? I mean, there's so many out there and really maybe in the last 20 years still, so many businesses just using it as a glorified paper brochure if you like. What do businesses get wrong when it comes to websites?
[00:03:34] Dan Procter: Yeah, look, it's a big, big question. It's different everyone. We find it's death by a thousand cuts. Lots of little things that sort of add up. It's hard for, for you or I to find those things ourself. You know, we are busy, we're doing other important stuff like running a business or, you know, building campaigns or doing video shoots or whatever it might be.
[00:03:56] And so also because we know our site back to front. We can find everything, but that's not the experience the visitor's happening. You know, they're on their phones, they're at a train station with poor, connections. They've got a child hanging off their arms, screaming at them. That's not the experience they're having.
[00:04:15] So we, we kind of miss this because we know, You know it so well. But if, if I had to, you know, name a couple of big things, and this ties into what you guys do, I think that, copy and communication, like persuasive persuasion, on your website, it's something that's totally underestimated. Totally underestimated. And we're still today talking at people on our websites and, and not thinking or talking through the customer's lens. And generally people talk about themselves a lot still today and not the problem that they sold for you. They, you know, try and say everything at once or everything in one video, and they end up saying absolutely nothing. So put it in perspective. They're not just looking at you, they're looking at other sites. They're looking at your competitions. You need to persuade 'em. You're, you know, you're the right option, you're a good option, you're a safe option, you're an easy option, you know, and you're worth the money that you're asking. So, you know, I feel that communication piece is totally underestimated.
[00:05:15] Also, we make it too hard for people on website. we'll talk about it later when we talk about the paradox of choice, but you know, we need to help them on their journey through the website and let them do the job that they need to do as fast as possible.
[00:05:31] We call that jobs to be done Now. Why are they coming here? They're coming here to do a job or solve a problem, so don't make it hard for 'em. And we'll talk about, some of those things later. I'm sure..
[00:05:42] Chris Schwager: So what CRO strategies would you recommend to help them? As it sounds like it's not just about CRO, I guess, as it is also about hardcore headlines, good copy. You know, getting clarity with messaging, the whole, you know, if you confuse, you lose type of situation. Then it really starts from them understanding their business. What would you recommend to this micro-business that's going on? I don't know. You know, like I've just my website's up there, but it does nothing.
[00:06:16] Dan Procter: You have to take a step. I know you have to take a step back. You have to understand, and this is what we do, understand what the problem is first of all, and that's a understanding what that means is where is the problem? And Google Analytics will help you understand where it's a problem. You know, it's this part of the site that they're leaving from on this sort of device, for example. That's where, that's the easy bit. But then there's the why, like why is it a problem? So they're leaving here, but why? And, and also how many people it's affecting. So that's where you start getting a really clear picture of what's going on in the website. we do that through, you know, different techniques, which are, or tactics which a small business owner can do.
[00:06:58] Some of themselves, it just takes a little bit longer. The things like, you know, looking at heat maps, looking at session recordings and, and surveying your customers, interviewing them. Running those annoying little site intercept poles on your website, you know, looking, getting copywriters involved, getting video on there, looking at, you know, do you have bugs?
[00:07:19] So, like I said before, it's we look at lots of little different things that's left by a thousand cuts, but, you gotta know the where, the why, and then you've got half a chance of, you know, Solving problems for customers on site. So the strategy is where, why.
[00:07:36] Chris Schwager: How does video improve the overall experience on websites?
[00:07:40] Dan Procter: Okay, Chris, let's ex assume you made the video. I did learn some great things working with you guys on the video, like with our videos, but it's got a purpose. Every video has a purpose. It'll be clear, it'll be concise, it'll be short. It'll tell them how long the video's gonna take to watch before they have to commit to watching it.
[00:07:59] It'll get to the point and it won't be on bloody auto play. Let me tell you right now, that's just rude. This is something you've definitely taught me, which is around the right video at the right point in time, in the context of where they are on their journey.
[00:08:14] So I'll give you an example. They hit the homepage. It might be more sort of explaining the product at a high level, but once you get down to say, a services page, it might be a, client testimonial or, you know, some kind of social proof just to push them over the edge. look, there's lots of little things you can do around a video. So, you know, people tend to scan and, and, and look for things that are of interest to 'em.
[00:08:39] So don't just plonk a video on the page. Tell them it's got these key points in it to motivate them to spend out one minute, 21 seconds on to actually watch the thing, you know, you know, don't make 'em work. So, just a couple of things, but yeah, if I had to choose, it's around. Keep it short, simple, clear, concise, and right video at the right time.
[00:08:58] Chris Schwager: Some familiar words there. What are some of the best practices in using videos on the website? And I guess one of the things that I is coming to mind at the moment is the way that the, the video's presented, and you touched on a little bit with regards to duration, but we all know how, I guess the world of YouTube works with thumbnail, click bait and interesting headlines to, I guess, reveal what the viewer will receive from watching the video. How important, I guess, is thumbnail optimisation? Or, or placeholder image optimisation, and I guess so that everybody's on the page. This is very much the loading image of the player. it's not just the auto generated version. You've really gotta consider this now because that is real estate. So, Get it right and put a bit of artwork behind it. And so to you, Dan, do you have any data around optimising, thumbnail in place holder imaging?
[00:10:02] Dan Procter: Not the actual thumbnails themself. I'd probably come to you for that, Chris, but I do recognize how important that is. We test videos all the time, with varying different results. And so, you know, don't give up. If the first time you throw a video up and it doesn't work, it might be in the wrong part of the journey, but to your point around, images, it's gotta match the content that's, that it's next to. So if you are talking, where possible, right? So it's like any image on a page, you're trying to match that image. The message that they're receiving. So it adds value to that content, to the, to the left or to the right of it. so yeah, that would be my, my thoughts on thumbnails themselves.
[00:10:44] Chris Schwager: So with everything that you do, Dan, what other noticeable results from the changes that you make for your clients?
[00:10:52] Dan Procter: Yeah, good question. One that comes up a lot naturally, with every, every business, particularly, company called with the title conversion rate optimisation in its, and it's heading. so there's two things. We run AB tests, a lot of AB tests. in the case of an AB test, you've got a video on the page that's the A, or a video not on the page, that's the B. And we'll literally be able to see in analytics if video on the page gave us, say, 200 inquiries and video without the page gave us 150 inquiries. And that's, that's probably the easiest way to evaluate. some of the, the tactics we do to optimize your website.
[00:11:32] Then there's overall conversion rate of your website. Now, that can be a tricky one because there's lots of things that affect conversion rate on the website. There's new competition, there's pandemics, there's seasonality, there's poor campaigns that you've run. But, if you work with a, you know, a good analytics person or a CRO agency, we know how to look below those, sort of vanity level metrics on conversion rate, and, and get below them to see what good site health really is, so I can show you lots of different examples, but, you do need to get below those top level numbers.
[00:12:11] Chris Schwager: Site health, and I think that was something that came up recently. We've been putting together a little health check for our DIY prospects. And when thinking about that questionnaire, I was like, oh, what did Dan call it all those years ago?
[00:12:27] Cause I remember you did a health check for our side at the very early stages, I think when we just had got our new logo done and all that. But Health Check was, was a big one because I remember your team ripping into us at all of the things that we were, well let's, let's say doing wrong, but your professionalism could be doing better, things to, to improve on. So I guess it, it's a huge advantage to have SimplyCRO and Dan to be looking at, what your site actually is doing, because we can all sit back as business operators and go, Oh yeah, no, it's good looking site, you know, it seems to bring in a couple of leads and, you know, people, people always compliment us on the, the imagery or the blah, blah, blah, blah, blah. What does all that mean? You know, and I think like the, the, the thing that I've always been fascinated about with your business and, and, and also working with you and scripting these videos and actually understanding more about the services, is the amount of detail and, I guess knowledge that you are, you're pouring into make this better for people. It's not like, Oh, okay, so we're just like, put your phone number at the top of the .
[00:13:47] Like, I always get baffled when, when, you know, SEO companies are like, Oh, okay, first thing we're gonna do is put your, put your number in the top menu. And it's like, Yeah, yeah, right. What else? You know, like, give me something tangible, real that's, that's really gonna, you know, drive results.
[00:14:01] Dan Procter: And it's a good point. You know, we built websites for a living for about 15 years and, that world is where it's all opinion based and my opinion and my really smart UX designer's opinion, and we come in and we use our experience and give you something, but that's not the way it works anymore. The most important person's opinion and the person who can judge a site health is that user.
[00:14:23] And that's where all those CRO research tactics come in. It doesn't matter what I think. It really doesn't. What are 90% of your users saying? What's working, what's not working? That's what's important. And it's, and so many subjective, dumb arguments you've had for 15 years with your business partners about, you know, where to position things and what to say and just ask you users. They'll, they will tell you.
[00:14:43] Chris Schwager: There you go. And what about like, some basic auditing? I mean, how do, people and, I guess talking maybe to people like getting an introduction to you, right? How do you sort of onboard them and sort of understand whether they're good candidates for your service, but also whether they can afford your service.
[00:15:04] Dan Procter: Yeah, look, I mean, first and foremost, you have to be interested in understanding that user. If you're not, we're not the right company. go and get yourself a designer and tell them what to do. You know, we're, I'm not being, what's the word, precious here. I'm just saying that's step one. If you're not interested in, doing the research, we are not gonna be, be able to guarantee good results.
[00:15:27] Chris Schwager: Yes, yes.
[00:15:28] Would there be people that would sit back and say, Oh, like is this guy just a glorified SEO specialist? Just clearly draw that line. And I know that you've probably already been doing that, but I think I'm already making comparisons and it's like it's not right. But is the, is the differentiator. You know, a, a very strong e-commerce client, or is it for everybody?
[00:15:49] Dan Procter: Yeah, look, same clients. We are very good friends with SEO companies and paid media, paid search companies. And the reason why is they get people to the site and then the people who hit the site either have a good experience or a bad experience, and they either buy or they leave.
[00:16:08] Now, oftentimes they'll get people to the site, do all the hard work, getting them there but then the campaigns will be failing. The customer will saying this isn't working. And it's because the experience on site's letting them down. So they're getting them there, doing half the job. But then the experience, you know, the customer's there going, I don't know what this is.
[00:16:24] It's I've got too many questions. who else has used them? I'm unclear just, Oh, it's too hard. These guys are easier. So that's what we do is once they're on the site, what's the experience? understanding. , clearly, and then giving recommendations to fix it, obviously.
[00:16:42] Chris Schwager: Well, you've talked about a little bit about Paradox Choice Paradox earlier. Let's go into that now. What is Choice Paradox? How do you simplify the several paths the audience could take?
[00:16:53] Dan Procter: Yeah, I mean, my understanding of Choice Paradox is pretty simple. It's, people are having a hard time making decisions. There's too many decisions for them to make. Too many paths that they can take.
[00:17:06] so, when you got too many decisions to make, you end up making none. So the way to solve that, the counter is simplification. So, you know, all decisions require some amount of mental effort to make that decision. You've heard of, you know, funny stories about people wearing, you know, what's his name, Zuckerberg or whoever wearing the same color or same outfit every day to reduce that decision. Fatigue. Very fancy, but it's true.
[00:17:31] All decisions take efforts. So you, as the website owner or the business owner, need to reduce that, mental effort. And yet then you, you know, you are removing one of the first blockages, like, Oh, where do I go? if you make it clear, For them where they need to go and the path they need to take, that reduces that paradox.
[00:17:51] And it's different for different parts of the site. So on the homepage, you know, think about the goal of the page is to get 'em to the next page and to prove to you that you, you know, they're in the right place, basically. So the goal of that page, get them to the next page, but the intent for the user is just to get there quickly.
[00:18:07] If you think about a service page, different set of choices, it's around, I need to understand certain information. and there's one choice that's pick up the bloody phone or or, you know, fill form or buy, right? So different set of, choices and, and less choices to make on that page. and I'll, I'll give you an example.
[00:18:30] I was looking for some pain relief cream the other day. I landed, I've got some inflammation in my knees. I landed on the website. I wasn't looking for, nighttime this and daytime that. I just wanted, I was looking for a path to solve my pain. So find me the pain. I end up on this pain cream side, page and you know, my choices were different there.
[00:18:56] It was around, you know, is it for me? Who else is using it? how do I take action? How much does it cost? Oh, look at that. You're gonna give me 50 bucks off. Let's do this. You know, so, Different, simpler choices as I went further down the funnel, and that could apply to a. To lead gen website as it could apply to an e-commerce website.
[00:19:15] Chris Schwager: Let's choice paradox outta this topic. We'll be back in a short moment with Dan Procter.
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[00:20:09] Dan, my man, man. Dan, what's the one thing you recommend to improve your client's conversion rate?
[00:20:20] Dan Procter: I might be harping on here, but know thy user.
[00:20:23] Chris Schwager: Know thy user.
[00:20:26] Dan Procter: You are not your user. You are not you, you know your site back to front. You know your product back to front. They do not. So understand what they don't understand, and then you, you can make you have half a chance of optimising the experience for them.
[00:20:40] Chris Schwager: Do you believe in outsourced support to make sure, like I'm talking about. the ado, you know, for any business really are pointing somebody that can clearly look and give construction constructive feedback on the business through the eyes of the client? Do you believe really in the importance of that?
[00:21:04] Dan Procter: I do. passionately. First of all, I believe in specialists. You're a specialist. Chris. I'm a specialist. I hate one stop shops. But having that fresh perspective, someone come into your business without all your biases or, it's, it's so important.
[00:21:20] Chris Schwager: I'm ready for an audit.
[00:21:25] And, and like, let's talk about maybe, you know, do you mind talking about. What something like this costs, I mean, I think the market generally has a bit of an idea about what SEO costs, but what, what does it cost for to, to get some really specialist deep level advice on, conversion for, for websites?
[00:21:42] Dan Procter: Yeah. It varies. So basically the amount of work hours that we perform can, is determined by traffic in many cases. So if you've got lots of traffic, we can do more with that traffic. We can look at more things and it might be a 20 grand project, but if you, have a low traffic website, it, it might be as small as 5K where we go through and do competitor analysis and UX review and then make recommendations.
[00:22:09] So, yeah, and we've got packages starting at two and a half grand, right up to 15 grand. So it depends. But there's, there's something for everyone there. It's all about ROI, really. And for us that return is insights and then results and that's, that's what we aim to bring.
[00:22:26] Chris Schwager: Well, I did go to your website many years ago when we were just started to bounce onto Kajabi, I believe, and looking for your, looking to your site for some inspiration on the homepage. I'm like, Well, if this guy's conversion rate optimisation, I'm sure he is got a pretty clear idea about , how to convert on his own site. Let me go and pillage some ideas.
[00:22:45] Dan Procter: Don't try too hard. People can smell it.
[00:22:47] Chris Schwager: Yes. So when you say try too hard, you, you're trying to pack too much into it. To it and like getting a bit desperate. I, I've certainly been guilty of that, on our site. And in fact, those, those are the words that came outta Brendan's mouth.
[00:23:03] Dan Procter: You were right, Breno.
[00:23:05] Chris Schwager: Just, just recently, with the DIY page, just trying to pack in video coaching and video editing links and things like that, and. Let it, you know, let it take its course, man. You know, like there'll be opportunities to sell all these other things, but just kind of keep it simple for the time being.
[00:23:21] Dan Procter: Yeah. Look, it wasn't for me. I can't remember who told me this, but it really resonated. It's like when you try and say everything, you end up saying nothing. I've always, that's always stuck with me. I thought,
[00:23:31] Chris Schwager: well, it's, it's a constant theme in anything really, isn't it? Like if you confuse, you lose, It's less is more and it really applies to, well, it actually is really applying more aggressively now than ever before. we just started playing on TikTok with, TikTok ads and, you know, milliseconds count. It's not like, Oh, whoa, okay, I can spend the first like . Yeah. It's funny, like there's still, there's still companies out there spending, you know, 13 seconds of their company logo at the start of their video before they actually say something. And even then, arguably it's not actually delivering any communication or any value to the client.
[00:24:09] so that's kind of funny. Now I see that, but then I look over on at TikTok, which is like the polar opposite. It is not about, oh, whether you could still have 'em hanging around after 13 seconds is like, can you stop them from scrolling ? Like, that's the only thing that you need to try and worry about.
[00:24:29] and, the curve of, attention is far more aggressive on something like TikTok than, than on your website because you've got a little bit more of a patient audience, they're prepared to go through the load and, you know, prepared for confusion I guess a little bit. But, you know, if you.
[00:24:48] Dan Procter: We see I've seen a lot lately Chris, you know, sort of bounce rates going through the roof and time on site
[00:24:55] Chris Schwager: Wow,
[00:24:55] Dan Procter: dropping dramatically. And when you get, and people are panicking, they're like, Why is my conversion rate, you know, half a percent more? So it's because all your traffic is in social. and they're coming and landing for one to three seconds and then leaving. That's, you know, you gotta filter that out. If you really wanna look at your site health, like understand that's there, that's important in your, in your mix, but your site health needs them out. Or take all those, you know, non-con, converting Indian traffic or you know, American traffic cuz you can't sell. Take it out, filter it out. It's not as bad as you think. So get, get beneath those me those averages to see what's really happening on your site.
[00:25:35] Chris Schwager: So a another way I've just interpreted that or at least had had thoughts while you were talking there is like, is the behavior, the general behavior and you know, induced by social media and where, you know, platforms like TikTok made people just care less about respectfully, you know, giving time to sites that don't look right or don't load quick enough, or just confus confuse. I mean, obviously people are spoiled for choice most of the time with regards to, to, to looking for, a bunch of different, products in the same that, you know, typically competing in the same type of way.
[00:26:25] therefore it is, you are just a tab away from the next page just to, you know, flick, flick, flick, bang. Okay. This guy kind of feels the part. So I guess like, how does my, my question and what, what came to my mind as you were talking was like,
[00:26:43] should webpages now be more aggressively like, In the kind of vein of the TikTok attention scarce audience now, irrespective of what we think it should look like, you know, historically? Do we just get in there and rip in and go, Look, you know what, these guys need to know A, B, C, and get the fuck outta there. Like, so just deliver that, you know? And yes, if, if we can get 'em past that first base, then maybe we can get in into, a more deeper level discussion around product and service and informational type of content so that they have everything fulfilled then, then they can transact once they're satisfied. There was a long, very short or long question in there.
[00:27:33] It's kind of a bit of an exploratory type of thing, but, but I'm, I'm kind of, I am curious, like, is user behavior changing the way people respond to website?
[00:27:47] Dan Procter: Yeah, it is, it is. And, what you said there was about, you know, showing, summarizing information quickly. Think about most of your TikTok traffic or your social traffic. They're on a mobile phone first of all. So that's, that's changed the experience when that came kicked in, you know, 10, 15 years ago. they're landing, they're looking for something to grab their attention, just like they're back on TikTok. They clicked on something that grabbed their attention. So for that particular channel, yeah, you need to do that again. So you can't give 'em a big wall of text and ball the hell out of them. you have to be prepared to know that that channel also is probably not gonna convert as high as your other channels. And the intent's different. They're browsing, they're curious. See if we can pick 'em up second time round through a marketing or something. But it's very different to paid search where the intense hires, like I was looking for video, you know, video services. And then for, I clicked on an ad and I was, you know, my intents very different to, you know, curious, curious, social buyers.So yeah, you need to get to the point quickly, basically. I mean, I think that's just a good policy anyway.
[00:28:53] Chris Schwager: Absolutely. And, and because we manage our own website, we find ourselves, when looking at the mobile version, switching off a lot of the, you know, sections to look easier, you know, to, to have an easier kind of user experience on, on mobile phone. is that kind of more, and. Important to make sure, like, cuz we do get traffic from TikTok coming straight into the, to the landing page.
[00:29:23] And thankfully we've been converting into that. But the first thing that they see is a form. Like they don't have to do anything. They, they, they've got the headline and the form straight away. So they've had the ad clicked into the site, give it to him, baby. Don't try and rely on them to scroll down the page at the bottom, go, Oh call to action. You know, like just.
[00:29:42] Dan Procter: Get to it. Yeah, look, I mean, yeah, show 'em how to take action is really important. but yeah, definitely mobile experience should be, different. we just, we're just not prepared to, to spend that time. That's when video comes in, you know, like it's so important for mobile users to be able to just sitting on the bus, click on, you know, instead of reading a big wall of text, they just have a listen to what Chris has got to say.
[00:30:07] And I know you guys are really good at that. Yeah, I mean you could consider different landing pages for different channels as well. So yeah, your TikTok audience and your is very different to your paid audience or your organic audience. So if you have the time and the ability to split, split those pages out and treat them differently knowing that their intent is different, then yeah, absolutely do. So it takes work, but. Yeah, you just gotta understand they're different.
[00:30:32] Chris Schwager: Well, well you've heard it here first. I mean, it's so much really valuable information. I think anybody like me, I guess that's fascinated by this. You gotta reach out to Dan and, and talk with him directly about he, how he can help your business because there's no better, resource than, than getting professional help, a specialist outside of your organization if you have appointed a digital strategist or someone internally to try and manage all these things for you. I mean, is it working for you in the same breadth and level of expertise that Dan could provide for you. And if not, you're gonna reach out, baby. Get on with it, get on with life, learn new things.
[00:31:16] so look, Dan, is there anything else before we wrap up? Tell us how your audience can reach you.
[00:31:22] Dan Procter: Yeah, just go to simplycro.com.au and reach out to us, via the free CRO audit form, or, or give us a call. phone numbers there. Just give us a call. Love a chat.
[00:31:38] Chris Schwager: Look. If you want to learn more about the CRO strategies or Dan Procter, make sure you look at the show notes for details.
[00:31:47] Improving your buyer's website experience increasing traffic and converting them into sales faster is so, so important now more than ever. So make sure you develop a good CRO strategy. Make every click count.
[00:31:58] Thank you so much, Dan, for coming on the show.
[00:32:01] Dan Procter: Pleasure. Thank you Chris. Good to see you mate.
[00:32:04] Chris Schwager: Thank you for tuning in. And that's all for this episode this week of the Video Made Simple podcast. I'll see you all next week.