Inside the Video Confidence Collective: Messaging Pillar Recap

Chris Schwager: [00:00:00] Messaging is where everything starts, because a great message that no one understands. That's just noise, isn't it? You can't scale with confusion. You can't build confidence on guesswork. Clarity is first creative advantage, and the pros know that, which is why. We've spent the last nine weeks dialing it in, layering it up, and scripting like we mean it.

But we're only just getting started. Have you ever Hi. I'm Chris Schwager, video coach and founder of the Complete Video Success System, and I've spent decades helping professionals create high impact videos that build trust, generate leads, and drive business success. And if you've ever felt unsure or under-prepared.

Or just plain awkward with video. This is for you. I'll give you the mindset and strategies to take control, build video confidence so that you show up like a pro. It's time to make your videos work for you. What goes into making a message that actually lands the kind of message that cuts through the [00:01:00] noise gets remembered, and more importantly, makes people want to take the next step?

Well, that's exactly where we started inside the video conference collective. And before I get into that. Recap. Yes. It's been a while between podcast episodes. We've been deep diving in our live coaching, building something real. Sometimes the best work doesn't just get posted, it gets practice and the results, well, they speak for themselves.

So in this episode, I wanna bring you into that world just for a moment. A quick recap on the messaging pillar. There's four pillars, but the messaging pillar is the first major focus of our program. This is what our members have been working on over the last nine weeks. Let's run through it. Weeks one to four, we define the message.

What do you do, who it's for? Why should they care? We match that message to each stage of the buyer's journey, so it's just not one size fits all. We stopped guessing and started scripting with [00:02:00] structure. No more blank pages. We flipped the script into an audience, first language, making it about them. Not you.

Weeks five to nine, we stopped trusting our gut and used checklists to review every script. We turned testimonials into trust machines, stories that build proof on autopilot. We bought in AI tools to speed things up faster scripting, faster selling. Oh my God, you won't believe how quick scripting is now.

I had a client, one of the members in the group, he said, uh, he was starting on the on camera training. He goes, RA, I'm ready to do my come training. I said, great. Show me your script. He goes, I haven't got my script. I was like, here's the QR code scan that put your URL in. Boom, minutes later, he sent me the script.

It's a 32nd personal profile, but there it was. That is sensational. My life's work of script writing has now been reduced to an a I prompt, but hey. I'm good with that because it is the future and [00:03:00] it's certainly helping everybody get a move on when it comes to scripting. So moving on weeks eight, we mapped out full webinar frameworks for a repeatable, scalable, and seriously valuable webinar.

Webinars are done so poorly, and we've just straightened that out with a structured approach and all of that. That's what this system is, the message mastery. You might be thinking, oh, okay, that sounds like a lot. It is, but it's doable when it's broken down like this step by step, week by week. So. What you've been building is message clarity, structure strategy.

From one-liners to long form webinars, you are now speaking with purpose and as we say inside the program, simplicity wins. It helps you magnetize the right opportunities and say yes to growth. So what's next? Well, we're moving into performance, baby out. Second pillar in the program performance, because how you say it matters just as [00:04:00] much as what you say.

We'll work on cadence, tone, teleprompter techniques, body language, energy, all of it. Why? Because messaging gets attention, but performance keeps it. So if you are feeling like you're finally nailing what you wanna say, it's time to focus on how you say it. This is next phase where you turn clarity into confidence, where your structure turns into storytelling, where your message starts to lead.

So you've done the work, you've built the bones, and now it's time to bring it to life. And if you've just been listening on the sidelines, watching the results, rolling it in for others, this is your cue. No more overthinking, no more waiting for the right time. You want clarity, you want confidence. You wanna finally show up and be seen.

Then come join us. You'll find a link in the show notes, or better yet, DM me on LinkedIn. I'll give you a [00:05:00] free limited trial, a sneak peek. No pressure, just progress because that's the kind of guy I am. Because this is where it clicks for so many people. This is where the min momentum lives, and you deserve to be a part of it.

Thanks for listening to the Video Confidence Collective Podcast. If you enjoyed this episode, leave a five star review on Apple Podcasts and Spotify and subscribe to us on YouTube so you never miss an episode. For more resources, check out the show notes and follow me at Chris Schwager All Ridge Films and see you on the next episode.