With the accessibility of good communication technology at the tip of our hands, it was only a matter of time until we migrate our lifestyle and work systems into the digital world. That was sped up by the onset of the pandemic that ...

When you talk to people, it's easier to connect and have a spontaneous conversation because they see you properly -- your facial expression, body language, and all the nuances that you don't normally notice when you're interacting with them personally. But when you s...

When trying to make sales online, we often focus on crafting the best campaigns on social media or in email marketing, hoping to drive traffic towards websites, and derive conversions. But sending people to websites is just half the ...

Video calls and virtual conferences have become a crucial element for work-from-home employees or professionals. But to make it work, you need to match the convenience found in in-person conversation and not be distracted by faulty internet connection, messy backgrou...

Isn't TikTok for youngsters and Gen-Zs? It's all about dancing and singing isn't it? These are some of the most pervasive misconceptions business leaders and marketers hold against the most popular website in 2021 that even surpasse...

If your video is crammed with too much information or filled with long and winding explanation of a complex topic, chances are, you've already lost your audience. People only have an average of seven seconds to decide if watching your video is worth their time and he...

Video in email is the new black. People respond to videos better because it’s easy to connect with, it simplifies information and easily builds rapport. Just seeing the person addressing you and  relaying a clear and simple message, immediately establishes trust that...

Are you prone to rewriting scripts, re-shooting scenes, and doing too much engineering on editing? Are you at the brink of sanity because of the gruelling process this video has taken you? Have you come to doubt this investment after everything you've been through? ...

"Don't judge a book by it's cover" still holds some truth to it in general. But for videos, you need to help your viewers decide why they need to click your video among the rest of videos that promises great, if not similar, content. Or else, your video risk getting ...

You've got your camera, lights, and microphone, ready to shine on the second largest search engine online - YouTube. Everybody likes to watch video, and you think it only makes sense to be on the spotlight and start churning out cont...