154: Respecting Viewer Choices: Exploring Ethical Video Marketing Practices
In this episode of the Video Made Simple Podcast, Chris Schwager (Video Marketer and Co-Founder of Ridge Films) dives into the world of ethical video marketing practices. With a focus on building trust and maintaining integrity, we will explore the importance of responsible video marketing in today's digital landscape.
Drawing inspiration from a recent news headline about the Commonwealth Bank's fine for spam law breaches, Chris highlights the need for transparency, consent, and respect for consumer rights. He discusses the impact of unethical video marketing practices on brands and consumers and emphasizes the role of ethical marketing in fostering long-term relationships with the audience.
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