157: Personalised Video for Effective Marketing and Sales with Jason Howes

Dive into the world of personalised video and its profound impact on modern marketing and sales communication.

In this insightful discussion, Chris Schwager (Video Marketer and Co-Founder of Ridge Films) and Jason Howes (Founder and Managing Director of Arrow Executive Sales) explore the role of personalised video in marketing and sales. They discuss the value of video assessments for understanding SEO performance and overcoming preconceptions. Discover the effectiveness of video reports in conveying information and building trust with clients. The conversation also covers various use cases, from personalised Christmas greetings to acquiring new clients and nurturing existing ones. Learn about the advantages of personalised touch points over mass emails and the importance of adapting to new technologies and trends. Join Chris and Jason as they share their experiences and insights on using personalised video to drive engagement, build relationships, and achieve business growth.

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DIY VIDEO PROGRAM Create your own videos with a push of a button

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