Want to increase the number of views on your videos? You’re in the right place. Here are three effective strategies that can help you maximise the impact of your video content and ensure that it gets the attention it deserves.
1. Position Your Video Player Correctly
The placement of your video on your website is crucial. If you have a key video asset, like a company profile video, it needs to be front and centre. The best spot? Right at the top of the webpage, above the fold, where visitors can immediately see it. The player should be appropriately sized—not too big, not too small—so that it draws attention without overwhelming the viewer. The goal is to make it easy for people to click play and engage with your content right away.
2. Customise Your Thumbnail Image
The thumbnail image is your video’s billboard. It’s what entices viewers to click play, so it needs to be compelling. A customised thumbnail with a catchy headline or an intriguing visual can significantly boost your video’s click-through rate. Think of it as a mini-advertisement for your video. Including the video’s duration in the thumbnail can also help set viewer expectations, making it easier for them to commit to watching. In fact, custom thumbnails have been shown to increase viewership by up to 35%—a massive boost when you’re looking to maximise your video’s reach.
3. Choose the Right Player Colour
The colour of your video player might seem like a minor detail, but it can have a big impact on whether or not viewers click play. A bright, bold play button, even if it’s slightly off-brand, can grab attention and guide viewers on what to do next. Avoid subtle or hard-to-see buttons that blend into your webpage’s design. You want to make it clear and obvious—this is where you watch the video. By making the play button stand out, you subtly encourage more people to engage with your content.
These three strategies—optimising video placement, customising your thumbnail, and choosing the right player colour—are simple yet powerful ways to increase views on your videos. They’ve worked wonders for others, and they can work for you too.
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