Do This Before You Write Your Video Script

Before diving into video production, it's crucial to understand the foundational elements of scripting. A well-crafted script not only sets the tone and direction of your video but also ensures that your message is clear and effective. In this guide, we'll cover the essential considerations you need to address before you start scripting your video.

Steps to Prepare for Video Scripting

1. Define the Goal and Call to Action
   
   • The primary purpose of your video should be crystal clear. What action do you want your viewers to take after watching? Whether it's picking up the phone, sending an email, or filling out a form, your video's goal and call to action should be aligned. This clarity will guide the rest of your script and ensure that your message is focused and effective.
2. Outline Key Messages
   • Identify the key points you want to communicate. These should be the essential pieces of information that define your company's identity and value proposition. Keep it straightforward—use bullet points to list out the basics, such as your location, years in business, and notable clients. This step helps you organize your thoughts and makes the scripting process smoother.
3. Determine Video Placement 
   
   • Consider where your video will be used. Whether it's on your website, in a blog, or as part of an email signature, the placement can influence the content and call to action. For example, if the video is on your website, asking viewers to visit your site as a call to action would be redundant. Knowing the context helps tailor your message appropriately.
4. Understand Your Audience 
   
   • Identifying your audience is crucial for crafting an effective script. Go beyond broad categories and think about the simplest version of your audience. This could be someone new to your industry or a junior employee tasked with researching potential vendors. By targeting your script to this "lowest common denominator," you ensure that your message is accessible and easily understood by all viewers.

By focusing on these key elements before you start scripting, you can create a video that not only engages your audience but also drives them to take the desired action. Remember, the goal is to communicate your message clearly and compellingly, guiding viewers toward your intended outcome.

You can review other related videos through the links below:

• Structure Your Videos for Maximum Engagement
• Writing Video Scripts for Maximum Impact
• How to Operate Your Teleprompter on Mac