Why Recruiters Need Video Now (Episode 201)

Recruiters are always looking for ways to connect with top talent and engage clients effectively. But in a crowded industry, standing out is becoming more challenging. Could video be the missing piece in modern recruitment?

For Tara Sharma, CEO & Co-founder of Innov8Search, a recruitment firm dedicated to connecting ANZ’s finest Med Tech talent with the right company culture and career opportunities, traditional methods weren’t delivering results. She needed a way to instantly build trust, engage top talent, and win more clients—so she turned to video.

How Video Transformed Tara’s Recruitment Strategy

Before using video, Tara faced common recruitment challenges:
❌ Cold outreach that lacked personal connection
❌ Emails and LinkedIn messages being ignored
❌ A time-consuming recruitment process that didn’t scale

After on-camera training and a structured video strategy, she:
✅ Personalised her outreach, leading to stronger candidate and client engagement
✅ Delivered high-impact messaging with confidence and clarity
✅ Positioned herself as an authority, standing out from competitors

Now, video is a core part of her recruitment strategy, making it easier to attract high-quality candidates and close client deals faster—without the usual back-and-forth.

How Recruiters Can Use Video to Stand Out

If you're still relying on cold emails and LinkedIn messages, video could be your game-changer. Here’s how to make it work:

• Use video to introduce yourself – Build trust with candidates and clients before the first call
• Create personalised video outreach – Stand out from competitors who rely on text-heavy messages
• Showcase your expertise on camera – Position yourself as a recruiter who understands their market
• Make video a habit – The more you use it, the more natural and effective it becomes

🚀 Want to connect with Tara? Connect with Tara on LinkedIn

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