#1 Messaging Mistake: Talking About Yourself

Your video script might be killing your engagement before you even hit record. One of the most common mistakes professionals make in their videos is focusing too much on themselves rather than their audience. If your script is filled with "I, me, we, us, our," then you’re making it about you—when it should be about them.

Let’s break down why shifting your messaging can transform your videos and make them far more impactful.

Make Your Audience the Hero

People don’t watch videos to hear about you—they watch to see what’s in it for them. When your content speaks directly to their pain points, they feel understood and are more likely to engage.

❌ Instead of: “I’ve been in business for 20 years and helped hundreds of clients.” 

✅ Try: “You want to work with someone who has the experience to get you results—here’s what that looks like for you.” 

❌ Instead of: “We have a proven framework that delivers results.” 

✅ Try: “Your business deserves a strategy that actually works—here’s how you can implement it.”

Why “You” and “Your” Work Better Than “I” and “We”

Shifting your messaging makes your videos more engaging and effective because:

• It makes the viewer the focus. People connect when they see themselves in the story.
• It immediately answers “What’s in it for me?” Engagement increases when viewers see clear benefits.
• It drives action. When people feel your message applies to them, they’re more likely to respond.

How to Fix Your Video Messaging Today

If your videos aren’t connecting, here’s what to do:

• Review your script. Count how many times you say "I, me, we, us, our" and replace them with "you" and "your" where possible.
• Ask yourself: What are the three key takeaways for my audience? If you struggle to find a strong answer, your script likely needs adjusting.
• Make it about them. Every message should focus on how the viewer benefits—not just who you are.

The next time you create a video, remember: Your audience doesn’t care about you—until they see how you can help them. Flip your messaging, and you’ll see the difference.

You can review other related videos through the links below:

• Master Eye Contact with Your PrompterMax
• 10 Tips for Perfecting Your Online Event Presentation
• Pro Tips for a Powerful On-Camera Presentation