The Secret to Effortless DIY Video for Professionals (Episode 205)

video marketing podcast Mar 21, 2025

It’s not your message. It’s not your ideas. It’s the process that’s holding you back.

You get inspired. You plan a brilliant video. But then… comes the setup. Lights, tripods, microphone, camera angles—and before you know it, your motivation is gone. Sound familiar? 

Chris breaks down how removing friction is the fastest path to video confidence.

Friction Is the Confidence Killer

Tech is supposed to help us create—but for most professionals, it becomes the biggest barrier.

Setting up a basic video can be so time-consuming and inconsistent that it kills any momentum. And when something’s that frustrating, you simply stop doing it. The result? Lost opportunities, inconsistent content, and missed connections.

When you remove the tech overwhelm, video becomes a superpower.

Make Your Setup Work For You

The real secret isn’t expensive gear. It’s having a setup that’s ready to go at all times.

Chris shares a real client story—a performance coach who had the passion and message, but no system. Once he switched to a plug-and-play video setup, everything changed. More content. Higher confidence. Better results.

It’s not about being tech-savvy. It’s about being setup-savvy.

Show Up, Speak Clearly, and Keep It Simple

Consistency builds confidence. And confidence builds connection.

The fewer obstacles between idea and execution, the more naturally you’ll show up on camera. Video stops feeling like a task—and starts becoming something you can actually enjoy.

If you want to create videos consistently and effortlessly, it’s time to eliminate the friction.


Follow Chris Schwager: Stay updated with Chris’s insights by connecting with him on LinkedIn.

Explore Our Video Training Programs: Unlock your business’s potential with our expert-led video production training.

DIY Video ProgramCreate professional-quality videos effortlessly with our easy-to-use DIY Video Program.

Convince Your Boss: Download our guide to help decision-makers see the value of video marketing.

Watch on Ridge Films YouTubeCatch new episodes of DIY Video for Professionals on YouTube. Like, comment, and subscribe!