The Secret to More Wins? A Video Proposal Walkthrough
Apr 29, 2025Why Traditional Proposals Fail
You’ve got the offer. You’ve got the solution.
But when you send a PDF proposal and expect it to do the selling for you, you’re setting yourself up for disappointment.
Clients don’t just want information—they want connection. They want clarity. And most importantly, they want confidence.
That’s what your PDF can’t deliver. But your video can.
The Walkthrough That Builds Trust
Inside our recent Premium Studio masterclass, we taught members of the Complete Video Success System how to record a short video walkthrough that guides the client through the key aspects of the proposal.
Using your Premium Studio setup, here’s how it works:
-
Open your proposal on screen.
-
Use your webcam to present yourself confidently and clearly.
-
Walk through the highlights of your offer in under 5 minutes.
-
Add your video to PandaDoc, WhatsApp, or wherever you send proposals.
The result? A seamless, human experience that builds trust immediately.
Why Simplicity Wins
You might be thinking: “That sounds like extra work.”
But when you use the AI scripting prompts we provide, record straight from your pro studio, and follow the system, it becomes second nature.
No fluff. No wasted time. Just a clear, repeatable system that turns your proposal into a personal sales pitch—without needing to jump on another call.
You get more yeses.
Fewer follow-ups.
And a whole lot more confidence.
Start Closing with Video
If you're part of the Complete Video Success System, go back and rewatch the walkthrough training from the Premium Studio masterclass.
If you’re not? This is just a taste of how we help coaches and consultants sell with clarity, personality, and ease—straight from their desks.
Your next proposal shouldn’t just inform. It should perform.
FOLLOW CHRIS SCHWAGER ON LINKEDIN
VIDEO CONFIDENCE COLLECTIVE – Cut through the noise and build a repeatable system to make confident, high-impact videos every week.
COMPLETE VIDEO SUCCESS SYSTEM – Skip the guesswork. Get your studio setup and coaching sorted—so video becomes your easiest win.
RESOURCES – Access valuable guides, downloads, and tools to enhance your video marketing knowledge and execution.
RIDGE FILMS YOUTUBE – Watch fresh podcast episodes, get behind-the-scenes insights, and subscribe to stay sharp.
Video Transcription:
Wasting hours explaining the same thing over and over to every new bloody lead. They say, let's catch up on Zoom. And before you know it, you've repeated yourself for the hundredth time. You've been doing proposals all wrong, sending bloody PDF decks. Who do you think, uh, right. Long emails, hoping the client gets it.
People buy people not documents if they don't feel your energy, your love, your enthusiasm, or understand your offer. Clearly they bounce and they bounce far. Asked, what if you could take one sales call and turn it into a repeatable, personal, high-converting video that does the heavy lifting while you sleep?
That's what smart professionals are doing right now with ai, video proposals and automation. And the best part, it's easier than you think when you know how. Hi, I'm Chris Schwager, video coach and founder of the Complete. Video success system, and I've spent decades helping professionals create high impact videos that build trust, generate leads, and drive business success.
And if you've ever felt unsure or under-prepared or just playing awkward with video, this is for you. I'll give you the mindset and strategies to take control, build video confidence so that you show up like a pro. It's time to make your videos work for you. Have you ever. Sent out a sales proposal and just, oh, hope for the best.
You hit send, you wait, and all you hear is crickets. Or worse, they ghost you after showing interest and that. Is completely disconnected, you're gone. It's difficult to try and recover that. It's often because your proposal doesn't communicate you. What if you could walk them through the entire thing, in your own words, in your own voice, without ever jumping on a call?
What if your proposal could speak for you while you are busy closing the next deal? And that's what we tackled in our recent masterclass with our premium studio members as part of the complete video success system. In this episode, I want to talk to you and go through the same system we taught and how to create a personalized video proposal walkthrough that helps you connect faster.
Your offer clearer and close deals without the awkward back and forth. And here's the thing, your proposal might be a great thing on paper, but if your client doesn't feel like they're sitting across the table from you, it won't land. And that's what this video walkthrough solves. It's trying to stop them from scrolling all the way to the bottom, to your price, and then going, oh, no, too much.
You literally record yourself walking through the key parts of your proposal, just like we demonstrated in this session, explaining the value of the outcomes and why this is a no brainer for them. We covered exactly how to structure your script using AI prompts. We showed how to record using your premium studio setup, making you look and sound like a total pro, and we explain how to embed the video inside your digital proposal using platforms like Panda Doc or even a simple WhatsApp message.
Now, why does this work? Because people buy emotionally, they buy confidence, they buy clarity. And when your face and voice and explanation are part of the proposal, you're magnetizing the right opportunities and saying yes to growth. And I was on a call with my good man, Jason Howes yesterday, and he was saying, yeah, mate, no, I, I don't do proposal walkthrough videos.
I like to sit, sit with them and go through all those things together. And I think that's true. That's absolutely warranted. I think you should definitely do that. But the thing is. Sometimes you just don't get the opportunity. Sometimes they're bloody busy and they just need, you know, to, to get on with life.
That's, you know, an unfortunate situation, but it's the truth. And sometimes they might not be the decision maker. You might be literally talking to a contact and they've then gotta communicate that up to the decision maker. That's. Hard. Now, wouldn't you rather have the decision maker being spoken to from the horse's mouth to someone that's actually doing the job rather than the conduit that contact, trying to deliver that message up to them and making a mistake, making a big error with it, right?
You might be thinking, I don't have time to record a new video for every proposal, but here's the secret. You don't need to reinvent the wheel with the right script template, your premium studio set up in a clear system. You can do this in minutes, not hours. Simplicity wins every time. So if you're already a premium studio member, go back and replay the masterclass.
We gave you the full breakdown. If you missed it, hit us up and we'll guide you through the steps. And if you are listening and you are not. Yet part of the Complete Video Success System. This is just one of the many high level systems you are missing out on. But for now, take this walkthrough approach, run with it, and watch your conversions shift, because this is how you sell these days with clarity.
With presence and with personality. Just quickly, if you are ready to take control over your video production, but feel stuck, check out the video Confidence Collective. It's live coaching in a supportive community that's got your back. We cover four essentials tech messaging on camera presence and implementing what you learn so you can create consistent, confident content that truly connects links in the show notes.
Now back to the episode. You are gonna take this system and start to deploy it. Use the walkthrough techniques. Of the video proposal walkthrough. Build your own scripts, using the prompts. Show up in the proposals just like you're already in the room, and that's how you win trust. That's how you close faster, and that's how you start selling at scale without losing that personal touch.
Like many studio premium studio clients that we've already helped. Now here's. A special, special gift just for you because you've come this far in this podcast. If you want access to this prompt, I'm gonna include it in the show notes of this podcast or this post so that you can get access to it and start video proposal walkthroughs today.
That's how excited I am, and because I know it works and I know it's gonna work for you too.