How AI is Changing Video Scriptwriting (Episode 208)

sAI is revolutionising video scriptwriting, making the process faster and more efficient. But while AI can generate a script in seconds, there’s a critical problem—without a solid structure, AI can lead your content in the wrong direction.

A well-crafted video script isn’t just about words on a page. It’s about strategy, messaging, and ensuring that every second of video is intentional. And if you don’t take the time to structure your content properly, AI might speed things up, but it won’t necessarily make your videos better.

Why Scriptwriting Takes So Long

One of the biggest frustrations with video scriptwriting is how long it takes. A professional-quality script isn’t something you can just improvise.

At Ridge Films, we go by a simple metric: it takes one hour to write just 30 seconds of script, including everything heard and seen in the video. That includes refining the message, scripting the dialogue, planning the visuals, and ensuring the structure keeps the viewer engaged.

This is why so many people are drawn to AI—it promises to cut that time down significantly. But if you don’t know how to structure a video properly, AI can lead you into trouble, creating scripts that lack coherence, brand consistency, or the clarity needed to hold an audience’s attention.

The Danger of Going Off-Cuff

Some people try to avoid scriptwriting altogether, believing they can just “wing it.” But without a clear script, the risk is that you start rambling, losing focus, and never returning to the main message you set out to deliver.

A good script keeps you on track. It ensures that your video has a clear controlling idea, maintains a logical flow, and avoids unnecessary waffle. Without it, you risk wasting time, confusing your audience, and losing engagement.

AI can help streamline scriptwriting, but only if you provide the right structure.

How AI is Transforming Scriptwriting

AI is changing the way we create scripts by:

• Generating structured drafts quickly
• Analysing audience trends to optimise engagement
• Suggesting improvements based on language patterns and tone
• Automating repetitive parts of the process, such as formatting or transcription

This means businesses can produce high-quality scripts faster than ever. However, relying on AI without understanding script structure can result in content that lacks direction, feels robotic, or doesn’t align with your brand.

Why AI Can’t Replace Human Strategy

AI is only as good as the prompts you give it. If you don’t define the objective, target audience, or key messages of your video, AI-generated scripts can end up generic or off-brand.

That’s why understanding scriptwriting methodology is still crucial. AI can assist with the process, but human creativity, strategy, and storytelling skills are irreplaceable.

At Ridge Films, we still use script templates as the foundation for every video, ensuring that AI-generated content fits within a proven structure. And we continue to rely on Google Docs for script development, as it allows for seamless collaboration, organisation, and refinements.

The Right Way to Use AI for Scriptwriting

If you want to use AI effectively in scriptwriting, follow these steps:

1. Start with a structured template. AI works best when it has a clear framework to follow.
2. Set up detailed prompts. Define your audience, tone, and messaging to get AI to generate the right kind of content.
3. Refine with human input. AI-generated scripts should always be edited and optimised to align with your brand’s voice.
4. Use AI as a tool, not a replacement. AI can assist, but it won’t replace storytelling expertise or strategic messaging.

The Future of AI in Video Scriptwriting

AI is just getting started. Soon, we’ll see tools that:

• Auto-adjust scripts based on viewer engagement
• Generate hyper-personalised content for different audience segments
• Suggest real-time script improvements during recording

But even as AI evolves, the fundamentals of good storytelling and structured messaging will always matter. AI can help create content faster, but it’s up to you to make sure it’s strategic and effective.

Final Thoughts

AI is a powerful tool for video scriptwriting, but without the right structure, it can lead to weak, unfocused content. If you want to create impactful videos, you need both AI and a strong scriptwriting process.

Don’t let AI replace strategy—use it to enhance your workflow. Set up clear prompts, work within structured templates, and refine your scripts with human insight.

That’s how you create videos that are not just fast to produce, but effective, engaging, and built to last.