If You're Building an Online Course
Jan 05, 2025
If You're Building an Online Course, This is Your Video Map
One of the most common traps course creators fall into is recording first and organising later. The result? A confusing learner experience, low completion rates, and a course that doesn’t deliver what it promises.
Here’s how to structure your videos with purpose, so learners stay engaged—and you stay on track.
Not All Videos Are Created Equal
Some videos are the course. Others support it.
Some need to be tight and scripted. Others work best raw and off-the-cuff.
Know what belongs where:
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Promo Video – Sell the outcome. Short. Scripted.
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Welcome Video – Set expectations. Relaxed. Encouraging.
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Training Videos – Teach clearly. Structured. Scripted when needed.
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Recap Videos – 5-minute post-live summaries. Keep momentum.
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Check-In Videos – Celebrate progress. Add gamification.
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Completion Video – Wrap with reflection. Invite next steps.
Pair Video With Smart Learning Design
Your course isn’t just videos. It might include:
📋 Quizzes
📂 PDFs & workbooks
🧠 Live training sessions
🕹 Gamified check-ins
Your videos should work with this ecosystem—not compete with it. Use short summaries to support live sessions. Use check-ins to drive accountability. And don’t just dump a talking head next to a worksheet.
Need a Plan to Bring It All Together?
This stuff gets overwhelming—fast.
If you’re stuck wondering:
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Which videos to script vs. ad-lib
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What types of videos go where
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How to build it without wasting time
Then I can help.
I work with professionals to build video content that serves the learner, supports the material, and fits into a scalable delivery model.
Let’s build a structure that works for you—and keeps learners coming back for more.
