Recruiter Boosts Brand With 30 Quarterly Videos

For Tara Sharma, video wasn’t new but it was frustrating. From clunky home setups to long waits for external crews, producing consistent content felt slow and unsustainable. As founder of Innov8Search, a MedTech and life sciences recruitment firm, Tara needed a smarter, faster way to connect with her audience and build her brand.

Burnt Out by Broken Video Systems

From the beginning, Tara set her business apart through personalisation. She knew what it felt like to receive templated, irrelevant messages as a candidate—and she was determined to be different. That’s why Innov8Search used video for outreach from day one.

But there was a problem.

The videos were inconsistent. Some were filmed on basic platforms with no lighting or structure. Others required a marketing agency or a full production team, which meant waiting weeks or months for content to be created. It was impossible to scale.

And when Tara decided to create a video course to help others break into the MedTech industry, the idea stalled.

“I just didn’t know how I was going to do it. It would’ve been expensive to get a film crew. And I couldn’t even think about where to start.”

 

 

Professional Setup with Coaching That Delivered

That changed when Tara discovered Ridge Films’ DIY Desktop Studio. The ability to install a high-quality, ready-to-use setup in her office meant no more waiting, no more poor lighting, and no more subpar sound.

But what really made the difference was the coaching.

Tara wasn’t just handed a camera and left to figure it out. She was guided step by step on script structure, delivery, and video technique.

"You helped with scriptwriting and delivery—and made sure I didn’t sound flat or dull on camera."

In just two sessions, Tara filmed her full MedTech course—something she’d put off for months.

See how Tara brought her course to life through our directed video recording.

Content That Builds Brand and Culture

Today, video is no longer an afterthought. It’s a weekly rhythm for Tara and her team.

“Every Thursday, the team comes in, we decide the week’s theme, and we all record quick 30-second videos. It takes an hour and we’re done.”

This consistency has elevated the Innov8Search brand. Prospects have already seen the team on LinkedIn before Tara even introduces them at conferences.

“It builds trust before the first conversation. They already know us.”

It’s also become a key part of recruitment. New hires are drawn in by the video presence, and the setup becomes a culture piece as soon as they walk into the office.

What once felt overwhelming is now second nature. Tara turned what used to be a bottleneck into one of her most valuable business tools.

“I had someone join recently, and I knew she’d love it. She’s already using it to build her personal brand. It’s just what we do now.”

See how Tara delivers candidate outreach with clarity and confidence

Tara didn’t need convincing that video was powerful—she just needed a way to do it properly, consistently, and at scale. With Ridge Films’ DIY Desktop Studio and coaching, she launched a course, empowered her team, and built a video system that fuels brand recognition and business growth.

If you’ve been waiting for the right time to elevate your video presence, consider this your sign. Ridge Films’ DIY Desktop Studio isn’t just about technology—it’s about helping you show up as your best self, whenever it matters most. Could this be your moment?

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