Picture this – you have a fantastic product or service, but it's drowning in a sea of similar offerings. The problem? You're not standing out. In today's fast-paced world, differentiation is the name of the game. But how can you trul...

With competition growing faster online, the need for websites to rank better to increase traffic has never been this demanding. According to Zero Limit Web, the first five organic results account for 67.6% of all the clicks, so it re...

With the accessibility of good communication technology at the tip of our hands, it was only a matter of time until we migrate our lifestyle and work systems into the digital world. That was sped up by the onset of the pandemic that ...

Where video belongs on your website depends on where the visitor is standing when they meet it. Dan Procter's split is simple: a homepage video explains the product at a high level, because the only job of that page is to get someone to the next one. A services page video is social proof, pushing...

Dennis Yu describes himself in this episode as a search engineer who was "dragged kicking and screaming in the video". That is what makes his answer to Chris Schwager's question about video quality worth reading. He has run the test, a $50,000 cinematographer against himself with an iPhone, and h...

You've got your camera, lights, and microphone, ready to shine on the second largest search engine online - YouTube. Everybody likes to watch video, and you think it only makes sense to be on the spotlight and start churning out cont...

A statement of advice has to be a document. It does not have to be paper, and in July 2022 the Financial Planning Association of Australia launched a project to show its members what that actually allows. Ben Marshan ran it. In this episode he walks through the video SOA: record the meeting where...

By definition, startup refers to a company in the first stage of operations and are founded by entrepreneur/s who develop a product or service in demand. They are often funded by venture capitalists because they start with high costs and limited revenue in general....

If you want to stay on top of the game in the digital age, it's vital to find the best technology out there so you can communicate with your customers, track emails and calendar, monitor progress of projects and measure success. And for financial planners and advis...

If you want to give your business a chance to profit and grow, video selling is the way to go. And if you have preconceived ideas about producing videos for business, you might clam up the instant you hear about the cost of actually producing just one. But these day...