Unleashing AI for Powerful Stories That Inspire with Byron Trzeciak (Episode 191)

[00:00:00] Chris Schwager: Today's episode of the DIY video for professionals podcast is again, another one of these episodes where I'm leveraging time with clients and also experimenting with various things. And today was a little bit about message development. Not so much for my man, Byron, who's been on the show several times.

[00:00:25] Chris Schwager: Hello, Byron. How are you? Welcome to the show, by the way.

[00:00:27] Byron Trzeciak: G'day, thanks for having me again.

[00:00:30] Chris Schwager: But it's also, but it's about my discovery around, I guess it's a bit, why do I do what I do? I checked in with ChatGPT and said, look, what's your thoughts around me, really establishing a bit of a keynote presentation?

[00:00:43] Chris Schwager: Formalizing that so that I can get actually more paid work out of it, as well as turning that into a book downstream, maybe one day. Chat's yeah, I can help you with that. I'm like, what do you need? And it's feed me what you've got so far, type thing. And I said look, I'll get you one better.

[00:00:57] Chris Schwager: Do you think I might be better off getting someone to interview me? We'll uncover. a little bit of that background and then transcribe that and feed that to you. And it's yeah, that'd be great too. And so since I've been doing this, and I've also been feeding in just stuff on my walks periodically, discovering new things about, I guess the perspective that say, somebody else or something else has on the story that I'm telling and how it can actually define that story either clearer, more succinct, or looks for areas in that story that actually tie together nicely as to why I do what I do, where I am, where I'm at.

[00:01:39] Chris Schwager: How I have evolved, how I the relationships that I'm building with clients, there's just always something that's coming out of it. And it's only because I'm putting into it and exploring this further. So I suppose one of the key people for helping me with this interview and somebody that I've had some nice deep conversations with has been you.

[00:02:02] Chris Schwager: Byron Trezickiak from Pixel Rush who subsequently is helping us with our LinkedIn ads. Everybody's fired up about LinkedIn ads at the moment, I gotta say, particularly you, right? How's the guy going? How's your guy going? They're saying, how's your guy going? I'm like it's been two weeks, so we're just going to keep chipping away.

[00:02:18] Chris Schwager: 20 leads in so far. Got signs

[00:02:21] Byron Trzeciak: of life and, oh,

[00:02:22] Chris Schwager: definitely signs of life, yes.

[00:02:24] Byron Trzeciak: Yeah. And now we'll start to optimize it moving forward,

[00:02:27] Chris Schwager: yeah. And that's the thing, it's not just turn it on and huh, it's either working or it isn't constant improvement, isn't it? Constant improvement.

[00:02:33] Chris Schwager: Much like our lives, isn't it? Yeah.

[00:02:37] Byron Trzeciak: We're looking and I think more so these days, it's not just the channel, it's the system that you put in place as well. And I think that, like AI can play a part in that system as well. But a lot of the times people look at the channel and say, is the channel working for me?

[00:02:50] Byron Trzeciak: Yeah. Maybe not, but that doesn't necessarily mean that the channel is not working just means that things aren't in alignment from offer through to channel through to system through to sales, there's all need to be in alignment if you're actually going to get some impact on the other side.

[00:03:05] Chris Schwager: Tell me about where. AI is for you at the moment, I spoke with my man, Dom Proctor, who is actually one of the people that wanted to find out more about how you're going, because we check in at least once a week with each other and just a bit of a bromance, a bit of a see how business is going and whatnot.

[00:03:22] Chris Schwager: And yeah. He was like, I'm going hard on conversational AI. And I'm like mate, you gotta get on the show. We've got to unpack this because if you're not putting your foot on the accelerator with it, then we've got to, action creates that clarity for people and therefore getting them to.

[00:03:40] Chris Schwager: Inquire and learn more about it. And that's probably where I'm at with it at the moment is understanding how it can integrate into FAQs and initial inquiries and those types of things. Where are you at? Obviously, there's a lot of labor by the sounds of it for what you're doing with us at the moment, but how's AI playing a role in your business?

[00:03:58] Byron Trzeciak: I think AI's, I don't know, been a fundamental game changer in my business. I use it. Every single day both myself and the team have paid versions of chat GPT. So it's just an everyday sequence. And for me as like a Google guy over the last 10 years, I'm very much concerned for the direction of Google moving forward because.

[00:04:21] Byron Trzeciak: As I've started to do more searches within Google, I've started to realize like how cumbersome this is now compared to the experience with AI, AI will just give you the answer and give it to you fairly succinctly. And in terms of what you're wanting, you can get it to change its output based on exactly what you're looking for as well.

[00:04:39] Byron Trzeciak: But yeah, when you go back to the Google search results these days, you're like, what I have to click on listings and go to a webpage and have a look at things. It just doesn't make any sense anymore. I think AI has completely evolved that landscape. So yeah, for me basically using it in everything.

[00:04:59] Byron Trzeciak: [00:05:00] And, I can be a guy that overthinks things at the best of times. And for me, it's a way of really pushing forward. And getting through some of that overthinking and just going straight into like, all right, let's get to version one here. Because once you've got version one of something, you can actually optimize it and refine it often getting to version one is the hardest thing.

[00:05:19] Byron Trzeciak: If you have to write a novel or write a book or something, getting to that version one is just such a challenging thing to get out. But once you've got it out, then you can read through it each pass through. You're like, Oh, I could say that a bit better. I could refine this a little bit better.

[00:05:33] Byron Trzeciak: So for me, it's let's get to version one quickly. Let's not treat AI as the holy grail. We know that AI has its flaws still. How do we then optimize it and fine tune it into something that, would have taken us maybe weeks or months to get to, but we've actually got to it in a much shorter period of time.

[00:05:49] Byron Trzeciak: But it's still a combination of both AI and the individual, like you said, trying to. Pull in some of your own knowledge and stories to get the output that you want.

[00:05:59] Chris Schwager: And I guess it's like, what stories I've had a long life in 50, almost 50 years where does, where do you start and do you just keep going at it and going at it?

[00:06:08] Chris Schwager: Or do you just like skim over some of the key things, what have I forgotten as a human being that has shaped the direction of my life? And how has that to say a listener on the podcast, somebody at a live presentation as to understanding the relevance of my life in relation to where they are in there.

[00:06:33] Chris Schwager: Business in their video journey in their lives, and I always think back to a author and I don't know his name, who screened the top 100 TED talks to understand why those that were so successful. And he understood that by his dissection, the common alley between all of the a hundred episode, the a hundred keynotes was something like, 10 percent of the keynote presentations were dedicated to stats, 15 or 25 percent or something were dedicated to I think experiences.

[00:07:10] Chris Schwager: And then 65%, this is common to all keynote presentations, 65 percent of each presentation was dedicated to stories. And it's got me thinking very deeply about. The lack of story that we tell and yet I think it's the thing that predominantly changes and switches people's opinions and focus and attention and the thing that is drawing really clear to me recently through some of the stuff that I've already started with Chachapiti is like,

[00:07:49] Speaker 4: fuck, we're just not telling enough stories.

[00:07:51] Speaker 4: We're not telling our stories. The stories are the things that connect people.

[00:07:55] Chris Schwager: I was always against all that. I'm not so much against it, but I was like, I didn't see the full relevance of why storytelling was that important. But now it's about connection. You can tell a story, you could tell somebody a whole bunch of facts and data and blah, blah, blah, or you can tell them a story.

[00:08:10] Chris Schwager: You can have two different, completely different outcomes. Completely different. And so I'm all in on it right now, in my journey. And I remember somebody saying to me, it was like, Oh, so what are you being stressed about lately? And I said I want to discover my why. And this is an old lawyer.

[00:08:25] Chris Schwager: He's about 75 years old. He goes, Oh my, that's a slippery, don't go down that path. You'll never have the answer. It's what's the meaning to life? It's and it's no. I think there's relevance, particularly in, in me understanding, okay, if we just go to the shallow end here a little bit and understand why is it that the DIY tech and all of that stuff is so important for others, like what's the relevance of that at the moment?

[00:08:51] Chris Schwager: And how does my input into helping those clients. How is it of value, right? And even that was just interesting going back and forth with chat today and over the weekend as to its interpretation of the way that I've told that story and what it sees in that story. That has been brought to my attention that I didn't really fully understand.

[00:09:17] Chris Schwager: Understand yet. So I think some regard and this is probably the future of ai, right? Is gonna be different things for different people. A psychologist for one person, a doctor for another , like it's full on, like it's full on.

[00:09:34] Byron Trzeciak: Yeah. Even last week, I. Have been trying to raise some of my sales skills, especially with cold prospects that haven't had any kind of story or any kind of lead up to speaking to me.

[00:09:45] Byron Trzeciak: And that's a real art form to, to be able to take somebody from only seeing an advert from you, maybe a video ad. Of course we don't do, we don't do image ads around here and then, jumping on a call book call and trying to, change belief [00:10:00] systems, introduce them to the offer. Understand their pains and things like that.

[00:10:03] Byron Trzeciak: And it's a really challenging thing to do. So I've been using Chachi BT to set up sales conversations where they have objections. I'm like, come up with an objection. Don't tell me what that is. I want you to be stubborn and standoffish to me, I want you to just give it to me. And yeah, it's great for building scenarios like this as well.

[00:10:22] Byron Trzeciak: So that's just one example. But who knows, like maybe you could set up an example, imagine you're an award winning book author or something like this. And you need to ask me some questions to, yeah, to understand my story, and see what it asks, and then you feed it some story and see where that conversation continues.

[00:10:40] Byron Trzeciak: But yeah, seeing what it pulls out. And then at the end of that as well, you can say, based on my responses, how do you think I could improve on that? And it's. Pretty phenomenal in terms of what it's responding to you with. I don't know, moving forward, do you I don't know the world's your oyster in terms of what can you feed it in terms of import to then start to get that feedback on it.

[00:10:59] Byron Trzeciak: Could it be a tennis coach? Could it be a guitar teacher? Who knows?

[00:11:03] Chris Schwager: Yeah. It's definitely all possible. I started to unravel my perspective. Yeah. on, on certain, Oh, just some basics, youngest of eight children, blah, blah, blah. I'd worked with it for a little while because initially I was like, okay, I've got, Byron's going to come on and ask me some questions.

[00:11:19] Chris Schwager: I said, should we prepare some questions for him? And he's yeah, okay, cool. And he's done eight questions and really broadened. I'm like, okay, let's unpack those. Let me just see if I can work with some of those questions. So it's asked me a question, but it's not I tacked on one question at the end, just, question mark done it's put on two.

[00:11:34] Chris Schwager: And I'm like, why do you keep asking me two? Like it's so unsettling to ask me two questions cause I'm thinking about one and then you've given me another one to ask. It's Oh sorry. Yeah. I'll just stick to one. It's asked me one question and these are quite big, like over, eight questions to like sum up everything, right?

[00:11:49] Chris Schwager: In my life. And then, so it started on question one. I've tried to answer. I had my headphones on walking with the wind blowing. And it was like, it was surprising that it even heard anything. And then it was like, okay, yeah. Under question two. And I'm like, Oh there's a lot more to say about question number one.

[00:12:07] Chris Schwager: Let's just stick with that. And it's gone. Okay, cool. We'll unpack that. And so it's really just spent all this time. We've just spent like. A whole bunch of time going back and forth with with question number one so far. I'll see if I can look at how it's starting here.

[00:12:22] Chris Schwager: So the, these are the titles of each question, right? Number one was around childhood and upbringing. Number two, early interest. Number three, transition to age. Add up hold number four, professional journey, number five, family life. Number six, drowning experience. Number seven, DIY video program.

[00:12:38] Chris Schwager: Number eight, key lessons. It was just going to flog, it was just going to fly through that. I'm like, I'm not ready for this. Let's just talk about childhood and upbringing, and but it was really cool. I worked with a little bit and I said, all right with what we've done so far, just give me a little summary on what you've.

[00:12:55] Chris Schwager: what you've what you've heard. And I was like, okay here it is. I'll just see if I can find it. Growing up as the youngest of eight in a strict Catholic family, I always felt that my parents were easing off by the time they got to me. My dad was incredibly disciplined, but after decades of raising kids, the attention shifted.

[00:13:16] Chris Schwager: I had to find my own way to stand out. Creativity became my outlet, music, drama, and video were my ways of seeking recognition and proving that I wasn't just the youngest, but someone with something to offer. Someone worth noticing and I'm like that's a pretty fucking good intro to any sort of presentation.

[00:13:39] Chris Schwager: The, particularly when the word attention comes up, I'm like, yep, that's relevant. So I was like, wow. Okay. So is this more of a journey of discovery with AI or do I waste Byron's hour, where he should be just working on my ads? We

[00:13:58] Byron Trzeciak: got the call afterwards.

[00:13:59] Byron Trzeciak: I'll say, Oh, I haven't got anything done this week, but I can, I know what happened in your childhood. I know what happened.

[00:14:05] Chris Schwager: That's right. So I've probably been swinging a little bit towards the former, just, I've got it, it's there and it's got time for me and respectfully, yeah. But I could just go, I've got a feeling like I could go fairly deep with this on a more psychological level rather than there's some sort of superficial thing that we all try and create and just keep feeding it, like I could spend another fucking month on, childhood and upbringing.

[00:14:39] Byron Trzeciak: Oh, definitely. Yeah. It's quite a long period of your life. That's for sure. So

[00:14:44] Chris Schwager: whenever I've ever tried to talk about, anything, my story, the childhood thing, the youngest of eight, the drowning, lots of stuff. It's never been as finessed and as tight as I'd like. Cause I've never really rehearsed it.

[00:14:58] Chris Schwager: I've just gone, but [00:15:00] the last presentation I did, the guy's He comes over to me and it's like moments before I was going on stage and he goes, just check over this intro that I've written for you. And I'm like, yeah, that looks all fine. And he goes, I purposely haven't mentioned your story. You're drowning in there because I'm sure that's, you're going to be talking lots about that.

[00:15:17] Chris Schwager: And I'm like, oh, am I? I thought I was talking about video. Yeah. Anyway, the intro is it. And he does exactly that. He goes, and he's got an amazing story about a life threatening drowning incident he had last year, but I'll leave it for him to tell that story. Please introduce, please welcome Chris Schwager.

[00:15:37] Chris Schwager: And I was like, fuck. All right. So I guess I better. Tell this story and unpack this story a little bit for you. So I, I worked with it and I had it, put it into my usual structure and I came around to it, but I was like, Oh God, I just want this to be not only kind of earth shattering for people but deeper beyond.

[00:15:55] Chris Schwager: All right. So now my life's filled with creating action and doing things and getting off my ass. I was like, is that the message? Do you know what I mean? There's a lot of more depth to this that I'm sure the people in the audience would get value from, but I just haven't worked on it.

[00:16:12] Chris Schwager: I

[00:16:13] Byron Trzeciak: think it's interesting. A couple of things come to mind, like when you immediately, when you started telling me about that story, from your childhood and your upbringing and everything like the brain. Does focus in straight away. You're like, Oh, I'm listening more intently now to this story that somebody is telling me, so I think from an attention perspective, absolutely. It does captivate you. And then from the other side of it, we see like a very self centered world at times, people that are very much like it's about me and that's it. Really? I only really care about myself. And as I'm going through this world, I don't often, people are so busy these days as well, might not even be intentional.

[00:16:48] Byron Trzeciak: So I've always. Delivered my offers and advertising more so about the other person, less about me and more about the other person. But then I think when you go to workshops and webinars and TED talks and so forth, there is that inspiration component. Can I inspire somebody? And sometimes inspiration is a bit of a fair weather friend.

[00:17:10] Byron Trzeciak: You can walk out of it saying, Oh, I'm feeling so good today. I'm so inspired, but when you get back to your desk, you're still like, Oh, like I've still got to do the work now, so I think there's that balance there between the storytelling, the attention that it gives, the inspiration that it builds, which I think for you in terms of selling more of your products to your clients, I think is a big thing.

[00:17:31] Byron Trzeciak: They need a little bit of inspiration to, to get them going. And then but then I think you can also go too far maybe and give them too much perhaps. And then, It loses focus on what about me, yeah,

[00:17:42] Chris Schwager: that's right.

[00:17:43] Byron Trzeciak: But I've seen that a lot of times in marketing where there's different reasonings for doing things like you mentioned, storytelling, stats, what was the other one now?

[00:17:50] Byron Trzeciak: Experiences, and I think each of them play a part. And I think when you're creating content, you have to realize what am I aligning with? Because each of those, for example, If you have a story, it might get you onto the 7pm project, it might get you some sort of PR because somebody's been captivated with that story of you drowning and, the comeback from that.

[00:18:12] Byron Trzeciak: And, so I think different pieces of content can have different objectives, which some will align with storytelling, some will align with experiences, some will align more with your traditional sales marketing offer. Style content. So finding the balance there is challenged. How do you think you're going to find the balance with it moving forward?

[00:18:31] Byron Trzeciak: Like with your, with the book that you're creating, do you think what's the reason behind it, what do you want the objective to be?

[00:18:37] Chris Schwager: Yeah. Nah the I barely read books. Therefore, why should I write one? It's the question, but it's the same thing that I, it's the same thing that I said when I had my drowning, it was like.

[00:18:51] Chris Schwager: Who's going to want to listen? And there's been a bit of discovery around that. Even just today I was thinking, when I think about my pattern or behaviour, walking into a room, or networking or anything like that, I believe it's in my DNA, my pragmatic, wonderful self. to either get a lot of value from that room or to give a lot of value to the room.

[00:19:15] Chris Schwager: That's it. If at least one of those things doesn't happen, I'm fucking bored as get me out of there. And I've got to, yeah, I've got to get something or give something. The two of the two reasons for being there and yeah, it's just, it's like talking to you. I will just go. So Oh, get me out of here.

[00:19:37] Chris Schwager: Do you know what I mean? And I think that's probably true for a lot of people, but I just acknowledge the fact that, I think that's the logic behind whether I've had a good or bad experience or not. It's been for those core reasons. Did I give value to somebody or did I get value from someone?

[00:19:53] Chris Schwager: But anyway you had a question. What was the question? I was just thinking about it because I've got so many things running through my head, [00:20:00] like the Bradbury thing. Like I met Steven Bradbury, Bradbury with the,

[00:20:03] Byron Trzeciak: Yeah. The Oscar.

[00:20:05] Chris Schwager: Yeah, so it's like everyone, Chuck a Bradbury, it's the new, it's the latest, the latest phrase, cause people that knew, know the story, know, would be able to identify with that phrase, that idea of winging it and then, You know, winning gold, just, just right at the last second,

[00:20:22] Byron Trzeciak: quite frankly, I'm more of a Raygun in my business, just throw the legs and the arms around and just hope I end up someone paying me for an expensive interview.

[00:20:30] Byron Trzeciak: I got to say,

[00:20:31] Chris Schwager: I don't know what the hell to think about Raygun. I, Oh my God. And one part of me thinks, Oh, the poor girl, she shouldn't be, just, getting a pretty rough trot there with The publicity and the other hand, I'm going, not for me when you look at the caliber of people that really do put in their heart and soul into this bloody, into this sport and I just didn't see it.

[00:20:54] Chris Schwager: That's surprising that she actually got as far as she did. But yeah, what's your version of Raygun?

[00:20:59] Byron Trzeciak: Oh, I was actually up at the time. For some reason my wife and I, we flicked the TV on in the bedroom just before we went to sleep that night. And God, it was cringeworthy. We were almost, we almost had to turn away.

[00:21:11] Byron Trzeciak: We were cringing that badly. But yeah, I feel the same as you. People are, should have a crack at things, and they should have a crack, but she's, and in some ways I'm I wish that I could have her undying self belief in myself. Cause it seems like a absolutely phenomenal amount of self belief that she's got.

[00:21:28] Byron Trzeciak: I think it,

[00:21:29] Byron Trzeciak: To get up there and give it a crack the way she did. Yeah.

[00:21:33] Chris Schwager: I

[00:21:34] Byron Trzeciak: feel the same as you too. There's so many talented break dancers out there. Surely somebody was out there that was perhaps more deserving of that opportunity.

[00:21:42] Chris Schwager: The belief thing, like it just. Something I haven't fed this into chat GPT yet, but I remember years ago, I was putting a documentary together again, a very kind of self indulgent story of, a couple of guys trying to create a career out of short filmmaking and all of that.

[00:22:00] Chris Schwager: It was very it was brilliant. It's pretty awful and we had this Q& A afterwards and drinks and whatnot after the screening of it and this woman came up was one of the mothers of one of the actors I've worked with over the years had said, Chris, you believe it, but you don't know it. And I was in my twenties.

[00:22:19] Chris Schwager: I was in, I was 24, I think at the time. And I didn't understand what she meant, but I had been, I'd been swept up in the motivation of Oh if I create it, people will flock to me because they'll just think I'm fucking amazing. And I'm like, Oh my God, like this fucking guy's a fucking genius, and it'll all just make sense. It'll all just click into place. That'll be the reward. So if I believe it long enough it'll, it's setting your intentions, putting it out to the universe. If I believe it, it'll fucking, it'll be a reality. And she said, you believe it, but you don't know it.

[00:22:56] Chris Schwager: And I, I swear it probably took me a year to figure out what the fuck she meant. And what I, the conclusion I came to was you have so much. belief that what you're doing is either right or good for the world or whatever, but knowing it is it being fulfilled by somebody else saying, you're right.

[00:23:21] Chris Schwager: What you're doing is valuable and useful to the world. And you've got to keep doing this. Because you're providing a lot of good. So knowing it was like, I've got the skills, I've got the capability, I've got the years behind me. I have handled all types of ups and downs and therefore I do know it.

[00:23:42] Chris Schwager: So back then it was a deluded fucking world I lived in, belief, the belief that it was I think there's that self

[00:23:50] Byron Trzeciak: awareness piece, like Gary Veer often talks about the self awareness. And I remember there was one normally when he interviews people, he says how much content have you been pushing out to the world?

[00:24:02] Byron Trzeciak: And yeah two or three pieces and I've got busy and I've got busy now. And then there was another one that came along, which is very different to everybody else. She said I put out three or 400 pieces of content. She put out a lot of content and. She wasn't breaking like that 200, 200 view trap that we can all get put into.

[00:24:26] Byron Trzeciak: And he was like you're genuinely one of the people that has actually tried, like you've tried, you can't fault yourself for trying. And then there's a self awareness piece there. You say maybe that's not your core skillset and you need to put someone in place to do that in your business that can actually have the impact that you're looking for.

[00:24:44] Byron Trzeciak: And. You've got skills in other areas that you need to go and work on. And I think that anybody can be good at anything to a degree, but I do believe that, the natural DNA, like somebody like yourself, you like to entertain, you'd like to be on camera or somebody like [00:25:00] me is more like I'm more of an introverted guy.

[00:25:01] Byron Trzeciak: That stuff doesn't necessarily charge my batteries, so as business has gone through, I've found that one of the biggest challenges 'cause we all wear so many hats and we're all, sometimes as business owners doing things that we're not necessarily the best at. We might not even necessarily have a passion to do that, but because small business world, you find yourself doing some of these things.

[00:25:22] Byron Trzeciak: Having that self-awareness to step out of something when you say, yep, actually I'm not as good as what I thought I was here and I should step out and put someone in place, and I think, that's. In some ways, maybe aligned with where you were when you were younger, you were like I'm doing X, Y, Z.

[00:25:39] Byron Trzeciak: I feel like I'm amazing at it. My brother was a guitarist. He wanted to be a rock star, and both you and him, both the exceptionally talented guys, but I think what you said there, it's a matter of one person might say, Hey, that's the best video I've ever seen, or that's the best. Guitar solo I've ever heard, but it's can you do that on mass, can you do that to a thousand people, 10, 000, 20, 000, a hundred thousand, and perhaps that's the difference to some individuals, that have that self belief, but they're able to impact.

[00:26:07] Byron Trzeciak: Much larger groups of people. Whereas perhaps for you, you were able to influence pockets but not necessarily, you're turning into a Hollywood producer or something like that. If that was the goal all those years ago.

[00:26:19] Chris Schwager: And I think it was, I think success back then was the goal to say, Oh, finally Oh, it's so bloody self indulgent, but this is my ticket out of here.

[00:26:30] Chris Schwager: As if to say what I've got here is. Is not working. Therefore, I'm looking for the penny drop thing to happen that Kind of resolves all that without. actually going through the trenches and experiencing that. It was the Bradbury thing really triggered me, his story, because I was so excited to meet Stephen Bradbury.

[00:26:55] Chris Schwager: My kids had watched his video during the recent Olympics and they'd watched, minute video and They thought it was the most amazing thing that they'd seen. And so they saw literally the minute and even the night before seeing him I thought it was all about the minute, that, that final turn.

[00:27:19] Chris Schwager: I think contextually, we need to just make sure everybody's clear on who Stephen Bradbury is here, because gold medal winner from the 2002 Salt Lake City speed skating Olympic finals. Okay. Where he did on his final turn crossed the line first because everybody in front of him had fallen down.

[00:27:45] Chris Schwager: I think everybody, I think it's four people had crashed in front of him on the last turn and he passed the line and he put his, nobody could believe it. He couldn't believe it, nobody could believe it. What I learned from him was when he was telling his story, I understood all the work that had gone into getting there.

[00:28:01] Chris Schwager: But when he was ready to receive the medal, he had a moment of doubt where he didn't believe that he should accept the gold medal based on what had happened. And he finally came to the resolution of, fuck, I've just spent 14 years crafting this skill, getting to where I am today, dying, I think twice, nearly dying twice to get where he got to.

[00:28:27] Chris Schwager: He goes, I've fucking earned it, and he went up and took the medal and, I was proud of it. I didn't understand that there was a 14 year journey to become an overnight success. The fact that he had sliced himself, a blade from one of the competing skaters, I think 18 months before had, I know it wasn't, it was earlier than that, had severed his, had gone through his leg.

[00:28:51] Chris Schwager: He almost bled out on the ice rink to death and another time where he hit the thing and was in a had one of those neck, not neck braces, the thing that goes, the metal rods and shit goes into your skull and keeps your fucking head in place. He had that on for two and a half months.

[00:29:06] Chris Schwager: And then there's 18 months before he won the gold medal. So he'd gone through this big, long journey, and I didn't know about it. And I don't think a lot of other people know about it. And that was the,

[00:29:17] Speaker 4: that was the turning point for me. I was going, fuck, I get

[00:29:20] Chris Schwager: it. I just understand exactly what this, what's going on.

[00:29:22] Chris Schwager: What this is and like people talk about the 10, 000 hours to get great. It's if I actually calculated, I think I fed this into chat and said, what is the amount of hours that I've spent getting to where I am? And I think it worked out something like 40, 000 hours based on something like three hours a day for 40 years or something.

[00:29:37] Chris Schwager: I was like, yeah, that sounds about right. But anyway yeah I want to get your perspective on what I've just done there with you to give you like my experience. My Bradbury story versus his that went for an hour and a half, right? Mine went for a couple of minutes. But yeah, what's, how does that trigger you when you listen to that?

[00:29:57] Byron Trzeciak: In terms of how deserving

[00:29:59] Chris Schwager: he is of [00:30:00] it. In terms of the story itself and what it maybe did to change your attention.

[00:30:05] Byron Trzeciak: I've noticed this whole session that whenever you start telling a story that it's almost like a sense of calm that comes over you. I think when somebody's telling a story. And you just listen intently to where this is going.

[00:30:15] Byron Trzeciak: So I think you've definitely proven the point to me about that storytelling just through this session. Because each time I'm like, and I think with storytelling, when somebody is telling a story, I think it's a different conversation because you're not looking to. Add to that. It's not a conversation.

[00:30:30] Byron Trzeciak: It's a

[00:30:30] Speaker 4: story. And

[00:30:32] Byron Trzeciak: I think most people in life are often waiting for their time to talk. They're often waiting to, Hey, now it's my turn. Let me say what I've got to say. But with the story, you actually just sit there and listen. So that's the thing that I'm really finding here.

[00:30:45] Chris Schwager: Yeah. Like good or bad.

[00:30:46] Chris Schwager: This is still is a two way podcast, like this is the exploration I'm going through at the moment and I guess AI's involvement in this exploration, help me craft the story. And yes, there'd be journalists and communication experts and all this stuff that can, I'm sure do this as well.

[00:31:03] Chris Schwager: I'm probably just looking at how I resource this. Without that and see actually, can I get chat to fully understand by the end of this, how to craft a 30 minute keynote presentation, a one hour keynote presentation, a two hour keynote presentation based on the information that I've fed it and understand the relevance of the stories that I've asked people to share.

[00:31:28] Chris Schwager: Inevitably I ask because it is the human decision. It's my decision to either include it or make it bigger or smaller or whatever it needs to be. Would it have the ability to continually make sure that it's circling back to some key takeaway for the audience? So the biggest fear that I could ever have.

[00:31:48] Chris Schwager: I think speaking to anyone in public is that it misses the mark. There's no confidence issues. The real issue is, have I communicated clearly? And has that story triggered that and shifted that person emotionally or got them thinking differently about their own lives because of the way that story has been told?

[00:32:10] Chris Schwager: And that's what I'm trying to investigate. I think. That, the technicalities of video or what you're doing with lead generation. And, we're already embedded in the tech as the tool to be able to help us through this, but who's ever really dived deep into the psychology of why. What we're wanting to do, what's the story that uncovers that for somebody and then how do they respond differently as a result over me just giving them, Oh like I can convert your leads 300 times, which obviously yeah, you're right.

[00:32:43] Chris Schwager: Some people are going to need that. Some people are analytical mind need the data results. But I would say for the majority of people that they're going to sit there and listen because they are captivated by the. By the story that's been told,

[00:32:58] Byron Trzeciak: I know what I've been talking to you about, like the psychology of business and some of the certain hurdles we have to overcome in order to scale the business that we have in our heads.

[00:33:08] Byron Trzeciak: For example, we all have. Let's say we all want to double our business. We all have a preconception about what we need to do in order to double that business and to grow. But some of those, some people might take one approach of having 20 sales calls a day. Dun. And then others might say I could put together a little trip wire or something, maybe sell like a 40 course.

[00:33:29] Byron Trzeciak: And therefore I don't need to have the sales call. I can just scale my business up with these shorter amounts, but get a lot more people through the door. So it's two very different ways. Now, if now, if the person that hates the sales calls, goes the sales call approach, they're going to, that's going to grind with their inner psychology, they're not going to feel like they can actually move forward in that area.

[00:33:52] Byron Trzeciak: And perhaps the person that's loves talking to people on a call every day for him to go off and do an online course and be behind the scenes, like that's not going to be what he wants as well. I think the point here is. Like with what you're delivering to people is figuring out like what kind of builds people up, what is your what does your target kind of clientele want if it's coaches and they're looking to build their story behind the scenes, then maybe that's the outcome.

[00:34:18] Byron Trzeciak: It's like, how do you find your inner self to then convey? Because the story is a big part of if you look at any major celebrity online or any, any well known person, they've all got a story behind them, whether it's. From rags to riches or something like that. There's a story there that helps people connect and resonate.

[00:34:35] Byron Trzeciak: But then I think we're also seeing these days is like the mini stories. Social media in some ways has become a personal brand and you have to think about with your content again, is it a value driven? Are you, is it educational or is it, am I just telling people about my life every single day? I wonder if the future AI will go to the point where we're just, we've got glasses on or some sort of camera just records it all day.

[00:34:59] Byron Trzeciak: And then at the end [00:35:00] of it, you feed that to chat GBT and it says, Oh, these are the seven stories that I could just cut out of this. What do you think, it's molding and shaping it. So yeah,

[00:35:10] Chris Schwager: It's like the the voice in your head, but it's the one that's been listening the whole time and actually giving you the logic.

[00:35:16] Chris Schwager: Back feeding back the logic of what it's heard and how it's interpreted you. That's an interesting concept. Because I think honestly that we've all been limited. We are all limited by the voices in our heads, the inner monologue, the narrative that we tell ourselves. And like it was funny, even with chat this morning, I was speaking with it and it was just a couple of things that it said in the reply.

[00:35:42] Chris Schwager: That it said how you've continuously, doubted your father's something or other. And I went, hang on. I haven't continuously let's be very clear on our language here. It's not been continuous. There's maybe still a little bit to teach it about language and making sure that it doesn't just make assumptions.

[00:36:07] Chris Schwager: There was something I fed it, which was very assumptive. And I was like, hang on, cancel that. I've just made up a fucking bullshit story. I've no, there's no premise to tell. tell that at all. It's, that's completely false and just made up. It's like a, it's like a prediction. It's I've just given you this prediction and it's nah, strike that.

[00:36:25] Chris Schwager: That's fucking, that's not what I know. I'm going to feed to you what I know. Or remember as the truth, because one thing I've learned recently is the memories, the stories we tell us from memories is most likely made up and bullshit. That was something that was quite interesting because of the way that the brain works to process and reconstitute things over the over time, like daddy wasn't there for me, it's that's the narrative of my life, right?

[00:36:58] Chris Schwager: So daddy wasn't there for me. And then you look at what daddy was doing, why daddy wasn't there the whole time or why he wasn't there part of the time is because he was fucking working to make a living and put food on the table and do shit. And he was there at every fucking pick up and drop off of school.

[00:37:16] Chris Schwager: Daddy was there. But because of the one moment in time in your life where he forgot to pick you up from sport. Yeah. Daddy was never there for me. See what I'm saying? See how that narrative can change. And this is the thing that I work with different therapists on and whatnot. And also some of my clients I've worked with on their story on their, yeah, stories for course content.

[00:37:41] Chris Schwager: Around personal development, these are the sort of things that we fucking make up

[00:37:46] Byron Trzeciak: And we carry it to our grave. I think there's some interesting scenarios here talking about my brother in law at the moment. He's got like a notebook where he's basically just journaling the whole time. He's constantly journaling and getting his thoughts out and.

[00:38:00] Byron Trzeciak: I think, especially in today's day and age, we're in such a busy world where like our minds are going all the time, especially if you're a business owner, you've got social media, you've got a hundred million things rolling around your head every single day. So I like the approach of just using chat GPT to get some of those thoughts out of your head and, maybe like a day to day psychologist to some degree, Trying to understand and unpack your thoughts, like you said there about your childhood with your dad, you can come out and say one thing.

[00:38:28] Byron Trzeciak: And I think this was a point I was going to make before you can at any point in time, we can say that this is my understanding of it. And that's the way I see this event happening. And then as life rolls on, you're a dad yourself now, like you've had moments in your own life and you get to the other side of that and you think actually, my understanding has changed now since, since my original thoughts that I had as well.

[00:38:50] Byron Trzeciak: Any different point in time, we could have a completely different viewing of the same moment in our life. I've done it many times where I'm like nah, that, that was I didn't like the way that happened at all. And then down the track, you're like, Oh, actually, I get that now, I very much understand that, and I think with my parents as well, there's been times where it's like, Oh, you didn't do this for me.

[00:39:09] Byron Trzeciak: You didn't do that for me. But then as the years have rolled on, I don't know, my appreciation of my parents and the sacrifices they made for us at points in their life. It's just crazy. The amount of hard work they were doing, bringing up to two boys. I don't know, as a guy without kids, I appreciate it more because I'm like my life's challenging enough as it is some days, let alone having kids on top of that.

[00:39:32] Byron Trzeciak: I think it really gives a point of respect to parents and every month, everything that they've got on their plate some days. But yeah, I was going to say for you, I think the big thing with this, is understood by the sounds of it, like really understanding why am I putting this book together?

[00:39:47] Byron Trzeciak: Is it to unpack my own thoughts and feel to feel or is it To help, say people trying to build a personal brand to uncover their truth. And in doing that, you need to uncover your truth in order to be able to convey that [00:40:00] effectively to them. Yeah, there's a lot of different ways you could spin it.

[00:40:03] Chris Schwager: Yeah, I think the book's not really a thing. I think I'd like to just go on a journey with chat for a bit and see how it. How it shapes that narrative and why that's important for anybody in the audience listening, for instance, is it a one minute story or is it something I could go on for 20 minutes on and crafting it in a way that actually is really, it moves.

[00:40:28] Chris Schwager: I think, I don't think we're experts in storytelling. I don't think the average person can tell a very good story and certainly don't tell them. We don't tell stories about our businesses. I think one thing that I think has come out of this session has been that having a constant fresh perspective.

[00:40:47] Chris Schwager: On what it is that's in our heads or in our business, it's got to be one of the biggest bloody therapeutic experiences to go through based on the fact that we literally spend our entire life feeding ourselves thoughts and making up stuff. That is an accurate whether that's self doubt about your ability to present on camera or your ability to make the buddy equipment work for your business or, the things that.

[00:41:22] Chris Schwager: The objections, like you talked about, the objections of life, the, why you wouldn't be a good dad, why, these are all just fucking untruths, just a serious, a string of lies that you're telling your brain to probably comfort it, to keep it in a position of comfort and ease.

[00:41:43] Chris Schwager: But it's not stretching the elasticity, is it? So the, it's not getting the brain firing in different in different ways. And I think that's probably my trajectory for the self discovery around, my life to date. And I believe it has manifested itself around video.

[00:42:02] Chris Schwager: It's not been it's, I didn't just stumble on this creation and now helping others to, to better themselves. In the world of video, just because, we had a world pandemic and that's the way it went, like it's not the case. There's a big picture here.

[00:42:20] Chris Schwager: And at the moment, I think the authority is not coming from luck of 2020 bloody economic downturn it's coming from. It's coming from years and years of seeing others struggle in this space through my own struggles, through my daddy telling me that one of the stories I said, tell me the Spielberg story.

[00:42:41] Chris Schwager: I just wanted to see if it was able to recall the conversation that I had with it. And it was around, and it did it, it did it really well. It actually pulled it up, but then it would tell the story in the second person or something like that. And I'm like, okay, now tell it in the first person, be me.

[00:42:57] Chris Schwager: How would you tell this story? So it was clear to people and actually for what reason, how is it relevant to the Anyway, it's probably a conversation for another time. But yeah, that was around me specifically testing equipment at like early teens or even 10 I was. And my dad having a go at me for having a pair of headphones on testing them, whether the microphone was working or not.

[00:43:24] Chris Schwager: And he was like, Oh, who do you think you are? Bloody Spielberg or something. I was completely right in my actions, but for him, it was so odd. And of course he's the big man, the big leader of the family. And he just didn't, he didn't think about the impact that something like that would have on a little kid to the point where it's probably been the whole reason of fucking where I am today.

[00:43:49] Chris Schwager: Like I've gone and tested everything. I've tried everything. I've doing it now for other clients and going, okay, Do this so you don't get roused at, either by others or by your own brain saying that you can or can't do it in a certain way. Just do it this way. It's the path of least resistance. It'll be easy and you can get on with your business and leapfrog over the equivalent.

[00:44:07] Chris Schwager: So it's very interesting. I listen to stories like that. I think about stories like that and I go, fuck man, these are pivotal. This can be pivotal moments that has potentially changed the trajectory of life forever based on one. Tiny little one, tiny little moment in time. I don't regret any of it, by the way.

[00:44:28] Byron Trzeciak: No. That's it. I think you say all these moments have shaped as to who we are now. So if you take out any of those particular moments, but I did see an image the other day, it had like the grandpa and then the dad and then the child or whatever. And one of them was and I'm not saying this is your scenario, but that one of them was yelling or doing something like this.

[00:44:45] Byron Trzeciak: And then the next one was yelling. But then the son after that was shooting or covering their child, and so all the, all of that was hitting them, I guess as parents, this is from a non-parent in that regard, but someone said that all parents [00:45:00] fuck their kids up in some way, there's always something, yeah. And I think, I dunno, I said this to my brother-in-Law the other day. I said the biggest determining factor about. My dad or my parents about whether they were, whether they did the right thing by me or not is whether I still want to hang out with them and, my dad, for example, he's like my best mate.

[00:45:17] Byron Trzeciak: I'm hanging out with him every weekend. People say, what are you doing this weekend? I'm hanging out with my dad. That's what I do. So I think if that's the relationship you've got, regardless of what's happened throughout life, whether you've said the wrong thing one day, whether you've upset them, whether you've impacted them, at the end of the day, do they want to Have a beer or a cup of coffee or whatever we did down at the end of the day.

[00:45:36] Byron Trzeciak: And I think that's a pretty powerful thing. So yeah, that's awesome, man.

[00:45:39] Chris Schwager: Yeah. What a beautiful way to end our chat. It's been a little bit of a Chris Schwager thing, but also a bit of philosophical as well. And no better person to go through this experience with than you, my friend. So thank you so much.

[00:45:51] Chris Schwager: I'll fix up your lighting sound and set up when I'm down there. It should be soon actually.

[00:46:00] Byron Trzeciak: I do have my thing today. I set it up just for you. Oh, did you? A little bit of under light here. I was like, Oh, got to come prepared,

[00:46:08] Chris Schwager: I will be there. I'll be down there in the next couple of weeks.

[00:46:11] Chris Schwager: So we'll get to meet each other. Finally in person. So I'll be firming that data up very soon. So yeah, that'd be awesome, man. I'll really look forward to it. We'll hang out and have a beer or whatever.

[00:46:23] Byron Trzeciak: You bring your chat GPT and I'll bring my chat GPT. It's like the new way of showing each other our Spotify playlist.

[00:46:30] Byron Trzeciak: You can learn a lot from someone on Spotify. Why don't you have a look at my chat GPT and see what's going on there. And

[00:46:35] Chris Schwager: We'll see who's got the best 50 words, story about their lives. But thanks for jumping on with this. I do really appreciate it. And it's probably just for me, probably since we spoke last, I was like, I think I really think there'll be a lot of input that I can give to ChatGPT hopefully privately.

[00:46:53] Chris Schwager: Hopefully it's not shared with. Ukraine. I just said something while I had the headphones on the other day and I was walking along and it was blowing wind like a lot in Sydney and I, so I didn't expect it to really pick me up very well, but I said something like, Oh, can you repeat that? And It gave me a Ukrainian response.

[00:47:11] Chris Schwager: Actually, I couldn't even read it. Yeah. And it's like you said, how can I help you in Ukraine? . And I'm like, ah. Did , I thought I was, I thought I was getting hacked. I thought I was getting hacked. I thought, oh shit. What's this? Oh God. I've been like feeding like all my deepest personal stories into chat t this whole time.

[00:47:29] Chris Schwager: Hopefully I've been bloody spammed or hacked or something.

[00:47:33] Byron Trzeciak: I feel like it's just a chapter in the book, like how I mastered 15 languages while walking around the park or something. That's the next thing. The logical step. Yeah. Cool. Cool, man. Hey,

[00:47:42] Chris Schwager: thanks so much. Let's wrap it up. again. Thanks again.

[00:47:44] Chris Schwager: Thanks for having me. Can't wait to have you on the next one.