From Workflow to On-Camera Training: Video Marketing Tips with Byron Trzeciak (Episode 143)

Byron Trzeciak:

That there's some things that you've taught me in that, that have probably changed, like fundamental issues throughout my whole life in these kind of areas, you know? And that's a thing. Like for a, what was it? An hour, an hour and a half session to, to have that kind of impact, I felt was very, very powerful.

[00:00:17] So I'll think about video and video delivery very differently for the rest of my life now because of that session so far around, and this is,

[00:00:35] Chris Schwager: This is very informal, isn't it? I've got my coffee,

[00:00:38] Byron Trzeciak: beautiful.

[00:00:39] Chris Schwager: I'm with my, my main man client, DIY coaching partner buddy from Melbourne Bar. Absolutely. (Mispronounces surname.)

[00:00:53] Byron Trzeciak: Trzeciak so... Thanks for having me on board. Appreciate it.

[00:00:58] Chris Schwager: Look, this is so informal and, uh, the reason being is, um, I'm looking to, to change it up with the show. I have for many years now done the scripted thing and, uh, it's, for me, I'm looking for new content. I'm looking for new ways to streamline the process. And last week, absolutely. So Christine, who's our script editor, soon to be replaced by chatGPT um, , not really. Christine, I love you. It's okay. You're, you're still employed,

[00:01:29] Um, so, so I was just looking for a way to, to cut down the BS, if you like, all of the time that it takes. So she goes through a scripting process, we review the script and then. You know, at some point, either that day or soon after I do a recording mm-hmm. and I'm just like, you know what? It's taking me, say I'll review two scripts. You know, it might take me half an hour to go through that maybe with a Sure. Thereabouts. Uh, last week I did two. Reviewed them and recorded them at the same time as I was reviewing them.

[00:02:01] Byron Trzeciak: Oh, wow.

[00:02:01] Chris Schwager: And I was like, you know what? Look, uh, I think I'm okay with this now. I think I can, uh, rip through. And, you know, given that that chatGPT is supporting us now, well, as we like to call him Jarvis mm-hmm. Uh, new head of comms. Yes. Um, it makes, it makes life a bit easier for us and. You know, makes sense. I'm looking, looking to cut corners.

[00:02:25] Byron Trzeciak: No. Well, I think, uh, I think, uh, that efficiency in trying to, uh, you know, get your processes faster is something that you've constantly spoken about. And just trying to take a 15 minute tasks, especially when it comes to video editing, just the pain that's around that. So it just takes so long, these days, uh, videos, podcasts, and so forth.

[00:02:45] Chris Schwager: Did you see the video that I published, um, I think it was last week on the reply inquiry video. . Yes. And doing like the two minute, the two minute challenge thing.

[00:02:55] Byron Trzeciak: The two minute? Yeah. Yeah.

[00:02:57] Chris Schwager: I, I didn't actually, I didn't actually know that, that, that it was that quick. Um, I thought, I thought, oh, yeah, no, it must be, I've been telling people Yeah, it's less than three minutes. And then I did that and I was like, hang on a minute, 15. Holy shit. And it's only because I just kept, it's like, you know, skimming, just taking off the fat and get the

[00:03:20] Yeah, yeah. Just keep skimming away. Just looking. Any little tiny bit that I can cut out or expediate or whatever. So even the whiteboard, writing out the whiteboard now is done, you know? It's done. Yeah. Thing of the past. Thing of the past.

[00:03:32] Byron Trzeciak: I think in Venice though, I mean like how many processes should we actually be doing that? Like, you know, following that kind of methodology in our business, you know, because a hundred percent I think there's so many tasks. Like I often tell my guys, it's like, let's run the task and yeah, the first time we do it is gonna be absolutely shit house. You know? We're gonna be very, very slow. Very long-winded. Mm-hmm. And then, you know, it's kind of like a professional sports team in some way. Like how do we now like really get this punchy and figure out like where are the blockages in this? And actually refine it down. I think the problem with it is that the refining process is so time consuming as well as like actually running it. But if you don't actually be proactive and just stop for a second and just say, I just need to stop. I need to focus on this. Figure it out, then reset it, then you kind of like switch more into reactive mode rather than constantly being in, uh, so you switch into proactive mode rather than constantly being in reactive mode with things. So Yes. Yeah. Yeah.

[00:04:29] Chris Schwager: Great, great point. I mean, I'm, I'm, I'm a bit of a fly by the seat of my pants type of guy. I'd just like to Yeah. Trim it as as I go, you know what I mean? Yeah. Like Uhhuh and I can do that, which is, which puts me in a great position. Obviously there's lots of time where I have to make it a very quick decision as to whether I do it or I kick it to the team. So Uhhuh , you know, is it a Loom video? Do I quickly, is it's a one minute thing. Am I prepared to do this every week? I know I gotta do it every week, but is it one less minute that I can kick it to my team? And that's been my philosophy since bringing on all the fellows is just been, yeah, get this shit off my, you know, like whatever I can do to offload all these micro tasks, um, I'll do. I'll do it baby. Yep. So, you know.

[00:05:15] Byron Trzeciak: I agree. I think video is actually like a fundamental shift in that. I mean, I think Loom came along and it just was the right timing and people started to see it differently as just, you know, short video clips to actually like a process driven kind of thing. And now, Now we use some software called Guru, which is just like a, you know, process database to some degree. But we started off originally like doing these like complex like word documents. Here's the step and here's a screenshot and here's that, and here's this, and it just, You know, they'd last for about a week and then you'd have to redo them again. You know, because the process had changed in some way. Yes.

[00:05:53] Or the software had changed in some way. These days for us, like it's literally all videos that we're doing. Um, and the same with our offshore team as well. It's just videos. You know, run the process, rinse and repeat, see where the blockages were, and keep doing it again. But video is just like a massive component of that every single day. So...

[00:06:11] Chris Schwager: How how fast is shit changing now? I mean, like, yeah, as in like processes. I mean, I'm, yeah, I don't know if it's me or whatever, but I just see the, the just stuff constantly being updated every day, like mm-hmm. , um, clients are telling me, I'm kind of spooking. Oh, isn't the captions app awesome? You know, like it can do like it's AI trans, you know, AI subtitles and it does the animation and some, and one of my coaching clients like, no, no, I did away with that, it's now veed.io. And I'm like, oh yeah, okay. Okay. I feel like a dick cuz like I , I haven't, haven't like, you know, done my research. Right. But then you. To, to back, to back that. So, so that everybody does, knows that I'm, I'm actually legit. Okay. Um, I did actually look at it . I did look at Veed . I wasn't, I wasn't, you know, I wasn't happy with it.

[00:06:59] Um, , the, the reason, the reason being is that like I just did a quick captions test. That's all I did. I, I know I can do all these other amazing things. So just so the listeners are up to speed here, Veed.io is like, I guess a really basic way to kinda get quick social media clips up and so you can do, you can actually, um, search for images, kind of AI related, I guess, to, to pull those in and put 'em on your timeline. You can do captions and subtitles and music and all this other stuff, but it's probably, yeah, I, I just did a quick captions test because I'm recording this. Like yesterday, I recorded a video again from on camera training, a little behind the scenes mm-hmm. , and it was just like, so like muffled and the audio was all over the place and you know, but it was, it was coherent, but you really had to listen hard. And then I combined it with this, you know, music track, which is also interfering and all that. And then I uploaded it to captions and it, like, it nailed it, right? But then I uploaded the same video into Veed and it was like fucking, you know, problems all the way through. And I was like, ah, fuck this. Like, I, I'm not gonna, yeah, yeah.

[00:08:06] I'm not gonna sit. Going through and, you know, like, that's, watch the, that's me. That's not my job.

[00:08:11] Byron Trzeciak: Yeah.

[00:08:11] Chris Schwager: It's like I'm not going through and, and making corrections at every bloody caption, you know? And it was quite a few errors and I was like, I'm gonna just park this, leave it to my team to do some more investigating rather than, um, piss farting around myself.

[00:08:25] Anyway. Look. What, what I, what I need to do here is just introduce you because like, we're about 10, 10 minutes in and, and everyone's like, who's this dude? Right? That's it. Who is this guy? So boring.

[00:08:35] Byron Trzeciak: He looks straight on camera, but who is he?

[00:08:38] Chris Schwager: Well, now he does.

[00:08:40] Byron Trzeciak: Now he does, now he does. Six months ago, even three, you know?

[00:08:44] Chris Schwager: Yeah. Like, correct. Well, actually we, we'll get to that eventually because, um, but like, first, just let, let's just have a little. From you. Yeah. Uh, say hello, hello to the Video Made Simple fans.

[00:08:58] Byron Trzeciak: Yeah, goodday everybody. Uh, obviously my name's Byron and, uh, Chris has been fortunate enough to bring me onto the podcast today. So I think my banter has impressed him previously . But, uh, let's hope it stands up in today's call. Uh, I've able to run a digital marketing agency that specializes in the legal niche. And, uh, we've been in business now for around 10 years. We're currently specializing in SEO, Google ads and performance websites.

[00:09:24] So, uh, I basically came across, Chris towards the end of last year, was down in lawn, sipping a coffee, looking out at the ocean, watching the seagulls and so forth. And, and Chris's video popped up, and at the time I had to do some videos coming into January and so forth, and I realized that, uh, This whole video creation strategy that I had was just so painful at the time. And the videos that I was putting together and so forth, he'd be looking like white and pasty. And, you know, the overall image of yourself on video was just not strong. And I looked at this, this advert, the 15 second power ad, as we call it. And, uh, it just called my attention instantly. I said to my wife at the time, I have to have a chat here and just have a talk to this guy and see if, uh, See if he can help me cuz this looks like exactly what I've been hunting for and uh, I just need to see if I can get this in my life. So.

[00:10:21] Chris Schwager: Cool, man. Hey, and, uh, you're looking like a million dollars despite all those TikTok, tikTok comments.

[00:10:28] Byron Trzeciak: comments? Yeah.

[00:10:29] Chris Schwager: We still seem to come through. Oh, 10k!

[00:10:34] Byron Trzeciak: I feel super defensive of you now though. Whenever I'm on there, I feel like just getting in there and just like, yeah, I, I feel like, uh, defensive, you know, just saying Don't, don't be coming down like Chris, like that, you know, I'm not.

[00:10:46] Chris Schwager: Don't slug it until you try it.

[00:10:47] Byron Trzeciak: A hundred percent. You know.

[00:10:49] Chris Schwager: TikTok is funny. Like even today I, I saw another comment of someone, something, something about, oh, this, you know, every view has been paid for or something. And I was like, mate, I'm running ads. Like, what do you think happens? Uh, that's it. It's important not to get too emotionally attached. In fact. Any comments, any comments from me on TikTok, uh, is actually from Jarvis, so just saying.

[00:11:13] Byron Trzeciak: Oh, I was gonna say, yeah, you need to introduce your strategy here. It's the perfect segue, you know, to dealing with haters. So I love it. Yeah.

[00:11:20] Chris Schwager: Oh, mate. Well, well, when you're, when you're professionally replying on behalf of Ridge Films, you don't wanna be doing at 10 o'clock at night, and the last thing you wanna be doing is, is worrying about that. So just copy paste. Yep. Cool. Reply to this person. Good. I'll take that paragraph, while you go. I think it, uh, go to sleep.

[00:11:36] Byron Trzeciak: I think it's very clever, you know, to take the emotions out of some of it, you know, because sometimes if it does catch you at the wrong moment, you can feel, uh, you know, like, uh, biting back in some way, shape, or form. But it is the, the brands that can like, kind of turn it around or at least kind of, you know, come back with the, you know, coherent response. That's not like, you know, talking down to someone or demeaning somebody, but it really is just sort of stating your authority in that space to some degree, you know? So, uh, the better, it's almost an art form in itself to be able to respond to comments and, and, uh, yes, turn a negative into a positive. I think.

[00:12:12] Chris Schwager: A hundred percent. A hundred percent. And like art, you know, the art in, in, in writing and communicating in general, like, oh, I think everybody's so impressed with this kind of idea that they could just save themselves a shitload of time on Yeah. In, in the text world because, um, . It's just, there's a c a certain amount of creativity that needs, that needs to to happen and some, some skill that needs to take place to be able to reply properly to people and, and like, yeah, I'm not a, I'm not, I don't have the patience. No, I don't know about you, but I don't, I don't seem to have the patience to write a well articulated email. Uh, yeah. and Yeah, I think, yeah, rightly so. I mean, fuck, who wants to spend five to 15 minutes replying to shit? You know what I mean? Like got better things to do.

[00:12:57] Byron Trzeciak: There was a guy that I saw the other day that he did his video based off the hate and so forth, and he was like, oh no, what you're saying, you know, you know, I'm a scammer, I'm fake, I'm this, I'm that.

[00:13:08] You know? And it was. But he did it in a way that came across like very like humorous, like it was very well received and the comments and everything kind of were like, you know, some of them continued to like give hate and so forth, but his comment was just like, awesome. Thank you. You've given me something to use in my next video when I put this together and so forth.

[00:13:26] Yeah. And he was kind of bouncing off that and like, Yeah. Preempting the fact that that is something that you're gonna receive. Yeah. And it was getting, like you say, in terms of that intention grabbing and so forth, it was just a good advert that really grabbed people's attention. Sort of had some fun that the fact that people were saying he needed a haircut or he looked too sunburnt or, you know, something about his, uh, look and appearance and he was just having fun with it and, and kind of leveraging it to be uh, an attention grabber for his business. So I thought that was very, very clever.

[00:13:56] Chris Schwager: Smart. I think it's smart. And I think LinkedIn doesn't have enough haters, you know, and I think, um, some, some of the people that I've been following on LinkedIn is, you know, just, it's just so nice all the time. It's so conservative and corporate.

[00:14:07] And, um, so it's, so it's different definitely for me to, to hear these types of comments on, on TikTok. Mm-hmm. So I embrace it for the time being. And you know what's funny? Like one of the things that came up was like just a lot of confusion around the price. It was like, oh, is 8 78 70 subs, $870 subscription?

[00:14:24] No thanks. And then I, I'd be kind of like trying to, trying to clarify that in the comments and say, oh, no, no, it's, it's, it. You know, it's not a, a subscription, it's a just a, a payment installment, you know? Yeah. Just 12 months and, and, you know, didn't matter, right? Yeah. It still created confusion. And so what that did, even though it's not like we've had like thousands of comments, right?

[00:14:46] We're talking about less than a hundred comments. But what it did do, yeah. Is, is go right. We just need to, we need to sweeten it up, you know? So we actually have a ten eight, ten eight price. Straight up. All in. Yep. On the website. Mm-hmm. , that's it. Pay, and you'll get, you'll get everything that Byron gets.

[00:15:03] Mm-hmm. . Yeah. So , so that, that already, I mean, just based on, on sales for, for 2023 has been good. Yeah. And no resistance. Everyone, the people that are the right market, and I think that's probably something to, to clarify, but they're the right type of person. So they're coaches, they've got businesses, they're operational, they spend money, uh, are not, are not worried about ten eight by any means. And um, no, no. So that's the vibe. Yeah.

[00:15:32] Byron Trzeciak: No, I, I think, uh, I mean, I've spoken to you in the past in terms of the, you know, I pretty much use video every single day. Like in my business now since getting the solution, um, you know, could be Zoom calls and so forth that you're on, you just feel more confident cuz you're on these Zoom calls and you're looking good, you're looking professional, you're looking sleek.

[00:15:52] Um, doesn't look like, you know, you're at home in your mom's basement or something like this, you know, you're looking professional. Uh, but even in terms of, you know, we do a lot of video audits and video reviews and things like this. Previously I would kind of just go with the camera off to some degree.

[00:16:07] It might just be a profile picture, but now like every single video, camera's on, stare in the whites of the eyes kind of thing. Let's build that trust as we're going through this process. And uh, yeah, I just think like confidence and everything is. I don't know. It's an unbelievable difference when you get a good camera solution.

[00:16:24] You know, I think in today's day and age, it's not like wearing a suit to the office and looking really sharp in the office. This is where the interactions are actually happening. So like this is how you look sharp and so forth, and feel confident in these scenarios. You know? It's just, I don't know. For me, I can't explain like how much of a difference it made in that regard.

[00:16:42] Chris Schwager: There is, there is just no comparison to a phone call or even a Zoom call with the camera switched off. Without that (Yep) facial interaction. I just, I find it so hard, like, yeah. I, I actually to a point where I, I really think that a phone call, so like a pre-qualifying phone call or whatever it might be Yep.

[00:17:03] Is, is really low value, is a really low value touch point. Yep. For me. Mm-hmm. , if I can't get 'em on a Zoom call, I can't do shit. Do you know what I mean? I, I feel like I, I haven't really demonstrated anything or proved. , I can talk till I'm blue in the face over a call, but I, I just don't think it has as much weight because well, yeah.

[00:17:23] One, they can't see me and it's, and then it isn't a visual, visual medium, but (Correct). It's, it's a, it's an interrupted call. Like it's very much, you know, anytime these calls happen, it's, it's unscheduled and so (a hundred percent,) it's very easy for people to be distracted. You might get 'em while they're parking the car. I mean, like, who fucking knows? Do you know what I mean? And so,

[00:17:43] Byron Trzeciak: Picking up the almond milk at the, at the grocery store. You know, that's the worst. Yeah.

[00:17:47] Chris Schwager: I've gotta go now to pick up my kids. Yeah. Yeah. I've gotta pick up my kids. Um, so can we just continue this chat another time? Like, do you really think we've even gonna remember this chat because Correct. You've just lacked that formality. , I think, around sitting down, seeing each other, um, going through an agenda, setting to a time, you know, that, that those parameters, I think are all what builds up, uh, a, a really good professional style meeting. But these definitely bloody little emails, text messages, phone calls, they're all micro, they are just such micro low value touch points as far as I'm concerned. And maybe I'm not doing it right. Maybe I'm, maybe I'm not as good as good as we could do it. But, but yeah, I, I think video's everything man.

[00:18:34] Byron Trzeciak: a hundred percent. I mean, I think you've spoken a lot in the past about the, uh, you know, doing your kind of introductory video and so forth and how that kind of impacts the fact that, you know, you get a high show up rate and so forth as well with these calls. So yeah, I think just video alone, even the fact that maybe there's three or four videos that they've seen leading up to that. The trusters, I think it was you that mentioned the other day. Someone just got on the call and they're like, oh, Chris, you know, like, they felt kind of like they knew you in some way, shape, or form already.

[00:19:02] Chris Schwager: Yeah. In a cafe.

[00:19:03] Byron Trzeciak: That's crazy.

[00:19:04] Chris Schwager: I know, I know. Like, yeah, it, it, it's those, it's funny. It goes, I'm ripping through, you know, I've got probably about 50 to. a hundred follow up calls to make, right? So mm-hmm. , I, I'm, I'm dealing with the, the overwhelm of that by just chipping away at it each day and just, just trying to do, do as much as I can until we absolutely break. And I end up in the corner crying my eyes out "I can't do this anymore."

[00:19:28] Byron Trzeciak: And that's another episode. Don't spoil that episode. Alright. Don't spoil it. .

[00:19:34] Chris Schwager: But, but yeah. Yeah. So you could, you could rip through 10 Right. And get, and be leaving voicemails. Just kick it off your desk and get through the next, you know, the next batch or I mean, this particular example, the first call on a Monday, you know, I phoned this woman and she picks up and she's like, oh, "Goodday Chris!" And it's like, it was just like, she was so excited.

[00:19:53] Byron Trzeciak: She knew you, like a long lost friend or something.

[00:19:56] Chris Schwager: Oh my God. It was unbelievable. And I had permission to basically do whatever, and I spent maybe 15 to 20 minutes with her over the phone. So I would say that's an exception. And maybe, you know, she didn't fully know what. What, what the offer was. . Uh, but she knew, she knew and she knew about me, and, and I don't know how exactly that maybe she watched the ad on repeat, um, but mm-hmm. . But otherwise.

[00:20:22] Byron Trzeciak: I still watch the ad when it comes through. I'm just impressed with how he crammed it all into 15 seconds, basically.

[00:20:27] Chris Schwager: So, well, yeah, that's, that's a little te test for you. How can I do it? I don't wanna, how this bloody guy do it.

[00:20:33] Byron Trzeciak: Challenge is out there now I need to, I need to come back to it. So like this guy, I actually think it's pretty valid. Like if you can't deliver your offer in 15 seconds, maybe it's too complicated in some way.

[00:20:44] Chris Schwager: Yeah, yeah, yeah, yeah. So, well, you know, we spoke about this last week and you were like, oh, can you send us the script for your ad? And I'm like, what script? Like , it's like 15 seconds. say a couple of things, and then it's done. Hundred percent. Yeah. But, but I do think, you know, it's, I agree with you. So it's, it's not a, it's not a widget.

[00:21:02] It's not, I'm not selling insurance, right? Yeah. It has, it has, has visual merit. Okay. And I, and I, and we are lucky enough to, to have that, and I say lucky because selling video marketing is, is as fucking arbitrary as bloody selling SEO or, or web dev. Yeah. Like it's the same thing. It's so fucking hard that, um, you need to, you need, yeah.

[00:21:25] You gotta find some creative angle to be able to do it and put that visual element, that visual thing there in front because I, I believe that it, that the ads are working because it's such a strong visual. It's like for anybody that has suffered with the ring light and the DSLR camera and trying to do stuff themselves and video's not working for 'em, and they're put on the back burner, they'll look at that and go, what, what is that?

[00:21:46] You know, it's not, it's not like a Logitech webcam, like this is, this looks like it's, it's, it's something different. And, and, um, so yeah. Yeah. That, that, that is I think one of the, one of the. The, the carrot hundred percent I guess. Dangle visual carrots. Yeah, dangling in front of them.

[00:22:03] Byron Trzeciak: You've got the arms flying out everywhere and everything kind of piecing in and zooming around and so forth. So I mean, uh, that's a whole new kind of area to video as well. I think as well, like there's one thing to be able to record this kind of like face-to-face capture and so forth, and then those visuals and so forth is a whole new area to be able to add as well. And like you said, You can have a lot more text if you do have some supporting visuals there and so forth. But I mean, what do you typically recommend for businesses around getting some of those visuals as?

[00:22:33] Chris Schwager: Oh, are you asking me? Is this, is this, oh, I'm asking you. Yeah, reverse coaching session.

[00:22:38] Byron Trzeciak: Mainly cuz I'm thinking about it myself at the moment too. I'm like, how do I get these visuals in some way, shape or form? You know, like I was thinking about simplifying my offer this week and like bring it down to 15 seconds and I'm like, well I really need some visuals to go with it. So I know in the past we've talked about like team visuals and things like that. And then I'm also thinking about what kind of product visuals can be tied in there and which again, the first thing you think about with these sort of things is like, oh, I'm selling seo. It's the most boring thing in the universe. How can I make this exciting in some way, shape, or form? You know? But there is always like an angle to it, and I think everybody's had those thoughts about their business at some point. And yeah. I mean, what do you recommend?

[00:23:15] Chris Schwager: Well, you know, it's, it's funny, man. I, I have to increasingly be more agnostic to the, the, the rule and video video companies, videographers and, and video, like video production companies that are prevalent on social and stuff create rules. Mm-hmm. and it's bullshit. It's, it's a hundred percent bullshit, like mm-hmm. , somebody saying, oh, don't use a white wall for your background because it's too boring. It's like, fuck we mm-hmm. , look at you. You're using a white wall. Yeah. That's it.

[00:23:44] Byron Trzeciak: Hundred percent.

[00:23:45] Chris Schwager: It's just that we, we've shaped it in a way that makes it look cool. Right. But you haven't, yeah. You haven't bothered to go out and dress your background. So it, like, I find that this, this, these people trying to, trying to offer advice, , it's sometimes not accurate and they need to be careful about about it. So the reason why I'm saying that is because, you know, social media has tested all of us as to what works and what doesn't. So, yep, we have a visual medium, but I a hundred percent hands down believe one of the biggest assets of your business is your face. Mm. You know, and, and you and why I loved, so for the people at home or driving in your car, we, we've already written and shot a company profile, video script for Byron mm-hmm.

[00:24:36] And we downgraded it from the all the bells and whistles. We were gonna do the drone shots and get, get a crew out and do the filming and all that. We've scaled it back, and as we did, we realized that this, this script could, could possibly hold on its own, right? Mm-hmm. . But we just, it just needs to put a little bit more urgency around it and really, yeah. Hold, hold people, uh, hold people together, hold people engaged just purely by the power of him talking, and through the training and through the script and everything else that we've also assembled. Yeah. Um, pre that, you know, but. So I look at it and go, fuck, man. The only true way to know whether this works, whether what will work is for you to do, say an AB test on you, just going straight down the barrel, really clean and simple. Maybe not even music, right? Because what you gotta understand is like, you know, if, if competitors have video and the likelihood in, in, in a lot of cases is they don't, like, majority don't, um, yep. Then you already have the upper hand, right? You have video, they don't mm-hmm. . But in the event that they do, it's probably some dip shit explainer video. Right? Which, which offers no, no humanization. Oh, we've still got on our side.

[00:25:54] Video can be expensive, so do your hack at it on your iPhone. Or do you go through the arduous process in some cases of cost and resourcing and liaising with a professional video marketing. And if you are sick of setting up your own video equipment and all the tech hassles that come with producing your own videos, then there is a more streamlined way to present yourself professionally on your website rather than a crappy quality webcam, and you can do it from the convenience of your desk. It's called the DIY Video Program.

[00:26:26] The DIY video program allows you to create course content, send personalized sales, video and emails, record regular video, social updates, and look and sound. Amazing in every video interaction with a single push of a button, yet professional gear and all the video coaching and editing, you need to supercharge how you sell, market and teach.

[00:26:47] Learn more and go to ridgefilms.com.au/diy.

[00:26:54] Uh, I ordered, I ordered, um, pixel rush. I had a look at their video on their homepage. And uh, that's it. It ran for two and a bit minutes and it's still, still there until we, until we finally, until we updated.

[00:27:07] Byron Trzeciak: But it's on the chopping blocks. So,

[00:27:09] Chris Schwager: yeah, the assessment though was interesting because, Uh, 30 seconds it took mm-hmm. for, um, for them to actually start talking about some kind of, um, uh, uh, service that Pixel Rush actually provided. So they funny. Mm-hmm. It's so funny, but it doesn't, it doesn't stand out to most people, but when I look at it, I go, okay, you've spent 30 seconds on a problem that nobody gives a fuck about.

[00:27:36] Byron Trzeciak: A hundred percent.

[00:27:38] Chris Schwager: And yeah. And that, that is what I like to call now, stalling the communications, stalling the video. Mm-hmm. . So they're playing and they're getting nothing. It's like crickets. Mm-hmm. , you know, and you're trying to come along on this kind of ride. Where are your competitors doing? I need to explain a video that, cuz they've got one, and so you've gone and done that. But unfortunately, I think a lot of companies that are providing the scripts for these types of videos aren't really qualified to, to understand, I guess, first year market and also then understand, well, what is it that they're trying, what is it they really want, you know? Yeah. And, um, business owners aren't. Great, uh, advisors as to understand what they actually want either, you know, and so, oh, yes. It's kind of like, it's kind of the blind leading the blinds, you know? And I, and I always kind of bring this back to, well, what, what is, what is the problem? But you can't, the problem is for you, why that video existed in the first place is what?

[00:28:41] Like, let's assess that. Why did you need the video in the first?

[00:28:45] Byron Trzeciak: Uh, that's a good question. It was some time ago now, I think so. I think I saw a, a competitor or maybe you know, somebody using it and I was thinking, oh, that'd be good to have that. It was a real trend at some point, you know? Mm-hmm. It was, I mean, these explain a video. It still is. I mean, it's still still lingering. Yeah. And uh, I think I, I think I had a few people along the way saying, oh, I watched a video and X, Y, Z you know, had had a few comments, but out of the, you know, a hundred thousand visitors that have been to the website, there was probably two of them that, uh, had any positive comments to say about it. And I'm sure there was quite a few that watched the, maybe had like a negative thought with it as well. Like you said, they've got 30 seconds through it, haven't really received the value that they expected to receive and therefore it's started to. You know, I've lost their attention and they've bounced off and that's it.

[00:29:33] Never to come back again. So, um, but yeah, I think it was a trend maybe based on, on competition and so forth. But I know these days, like, I mean, we were talking about um, what is called video ask again, video ask in terms of, you know, so I think we are seeing more of exactly what you say that face to. Um, video experience on websites and things like that. And I think, you know, one of my mentors said previously he was a big believer that if he could. You know, an hour of content consumed or something prior to jumping on a call with him and so forth, then it was worth something crazy like 5K or something like this, uh, in terms of how he felt about video in that regard. And so I think that's my view of it as well. And I'm like, it's nice to hear that you say like, you know, you can just go with your face as your brand to some degree, and you don't need to have the fancy things all the time. But you just, like you said it, it needs to be clear and succinct. And I think we spoke about like video ask and all of that kind of stuff, and just how it's gonna get so butchered in terms of these like very long-winded answers. Or just like a system. Yeah. Like how can I direct you, you know, , you know, it's just gonna feel like, yeah, if it's done the wrong way, it's gonna be so clunky and it's not gonna have any, any direct impact whatsoever. So that's gonna be a real skill and maybe. Services are gonna craft around that in terms of like deploying video ask in a way that can actually, you know, have quite a big impact rather than just these long-winded videos that have no impact whatsoever.

[00:31:07] Chris Schwager: Yeah, I think, um, I think you're right. Again, back to the point, um, I was making. Businesses aren't the best judge of what they should and shouldn't say, you know? And I think, yeah. You know, video is not permission to just fucking waste people's time , you know what I mean? Like, it's even more critical that you, you get that message succinct and sharp. And, and I'm a huge believer of that. It's not the rule. Mm-hmm. I'm not gonna say it's the rule. Um, but it is certainly, uh, headed in the right direct. Um, to, to just consider people's time as you are, as you are putting, laying your messages down. And so I, I see, honestly, I, I reckon you should give it a rip. I think you should just do, do your, your headshot. It's, it's strong, and give it a rip, and then, Ab you know, if you, if you, I don't, we don't AB test, but if you Yep. Have that potential to do that, it'd be very interesting because you, you know, we could supply you with, with two separate codes and give, give either of them a rip and see which one wins.

[00:32:06] Um, do you have that sort of level of traffic that you could get a decent AB test?

[00:32:12] Byron Trzeciak: Uh, I think through like paid advertising and so forth, we could definitely give that a go. Um, you know, I think, uh, you know, through the website and so forth, it'll probably take a little bit longer. I would expect to, to collect that. So it seems these days that most of the transactions and so forth are taking place, uh, on, on third party platforms to some degree. But yeah, I think goo, I think, uh, paid ads and so forth is a perfect way to split test some of that sort of stuff and see what's the difference in results.

[00:32:40] Chris Schwager: I mean, I've just heard stories of guys, you know, up on stage, of course, you know, big gurus or whatever, just going, you know, fastest way to generate X, y, Z dollars for your business. Pull out your bloody smartphone record what value you can bring to, to your audience. Upload it to bloody, whichever ad platform, spend some money. Mm-hmm. test it, you know, and reap the, reap the now it's not o hmm. Everyone kind of makes it overly bloody simple. Oh yeah, just go and upload and it's done. You know, like it's, it's, you know, it's a lot more work that needs to go into it. But the premise of it, yes, you have, uh, the potential to, to be able to do that. Mobility of the iPhone enables you to do that. You know, it's where the companies can risk the reputation.

[00:33:30] That's a real thing, but, um, risk, risk it to, to be able to do something like that. And I think, um, in a, in a, maybe a, a business like yours where you, you are sitting back going, all right, you are constantly all about differentiation, right? How do we do this differently? How do we, like, how do we make SEO kind of interesting and look different?

[00:33:51] Well, it's not by creating an explainer video that your competitors have already. You know, and that, that's, that's one thing I think, you know, like hardest thing for businesses, differentiating, like, we struggled with it for so long. Yep. And we pushed ourselves, we pushed the fucking video marketing stuff down people's throat and we said, oh, it's all about, you know, buy a journey and having a product that aligns to the thing. And, and that worked for a bit, but it just, and didn't work. Anything anywhere near like what the DIY stuff is is doing. Yeah, yeah. And I think it does come back to the pain, like if, are people just experiencing mild pain ? Because if they are, don't expect the silver bullet, you know, no, for, for your business.

[00:34:35] But if they're experiencing grotesque, like unimaginable pain, like they're literally crying because they've invested in gear and they're like, why can't. Get this, like I've seen people get so frustrated.

[00:34:49] Byron Trzeciak: I was at certain points, you know, I was so frustrated one weekend trying to piece some videos together and so forth and it. You know, I had the, uh, the webcam, right, that was above the monitor. And then, then above that I had like the iPhone with the teleprompter app. And I think we spoke about that the other day, saying, oh, I can get, you know, the big view teleprompter wrapped or something on my phone. And, um, good to go. But that's basically what I was, so that, to get that kind of eyesight, I was like, well, I put it just up here above the, uh, the webcam and so forth. And it was just, Pausing here and starting here and doing this and doing that. Like it was hands just flying everywhere, you know, just to record a simple video and so forth. Mm-hmm. , and it's just like, It just wasn't working in that regard, you know, it was just very, very painful. So for, for four videos, the most painful experience of my life where I'm like, you know, death seems like an easier option right now out of this, you know, just so bad.

[00:35:51] Chris Schwager: Um, so bad. The, the whole point, the, the original point. Anne, look, I, I don't know if I fully talk. Well, I did, I did. I think we talked about it a little bit, but, you know, I, I appreciate your time. Right. And, um, The why I brought up, um, the, the On the Fly podcast show while I was scripting with, with my writer last week Yeah. Was because I wanted to do the same thing with you with a case study mm-hmm. and this, this whole episode was gonna be Desi dedicated to kind of guiding people through the proper case study structure and things like that. Well, yeah, I don't know if we have time to fully go through that, but I do, I do wanna, if, if you don't mind, , you know, ask you a lot of questions about the DIY Yeah. Uh, studio, and I'll do it in the case study format for those listening at home. Mm-hmm. , this is how you do a case study video, . We're gonna, I'm gonna fly through and you'll hear, you'll hear the questions that I'm gonna be asking. And, uh, by the end of this session, I'll not only have a podcast, I'll have social media clips, I'll have a case study, I'll have testimonial content, I'll have fucking everything. Right. This is how the pros do it. . This is how the pros do it. This is how it's, and I can do it in an hour and let my team take over from here. But, um, what a, what a amazing opportunity this is to, to be able to grab you while you're under professional light, sound and camera, um, in HD quality, and be able to leverage this, this moment between us for in, for so many different reasons. Um, so let, let me kick off and just say, um, life for you before, and you've, you've, you've touched on a little bit, but life for you with the shitty webcam prior to, so I always start with a little bit of a back in time journey and I'm not gonna Yeah, go, go onto it too much, but just, just unload that little bit.

[00:37:36] Byron Trzeciak: Yeah. Oh, definitely. It's exactly what I, what I mentioned in terms of, you know, trying to record videos, especially videos that require a script. I mean, previously to that, you just get on camera, you just wing it, but then it's exactly what you said. Certain parts tend to really labor and you just get this kind of disjointed, boring to watch video at the end of the day, you know? So I think scripting is very important, but then when it comes to doing scripting, then you go, well, I can put the camera here or I can put it over here, or I can put it here in front of me. But all of a sudden, you know, you lose that like eye contact within the video and it's just feeling very disconnected the whole way through it.

[00:38:13] Plus it's obviously hard to look at the camera and be reading a script in some way, shape or form, and making that look natural in some way. So, you know, for me, I've always done a fair bit of video, especially for client work or for processes and for things like that, but I think sales videos is where the challenge really comes into play and exactly what you mentioned in terms of like attention and so forth.

[00:38:34] If you're looking to get attention, then just slapping together kind of this homemade video is. Likely not gonna have a massive impact for you. Uh, if you can actually deliver it succinctly and deliver it to a high quality, then you got a much better chance of, of having an impact there. So that's where I got to, I had to create like four videos, two Facebook, uh, Instagram feed videos, one longer. It was about an eight minute long VSL and a thank you video. And yeah, the, the VSL videos, they will test you. They will break you . They, uh, Challenging to piece together when you've got eight minutes of, uh, of video. And, uh, you know, probably that was part of the problem as well. The fact that it was eight minutes and, and I'm sure that if I went through that process again, you could probably make it four or five minutes, maybe to some degree as well, and cut it down and make it far more succinct. But that's pretty much, you know, where the pain started to occur and where amazingly the algorithms know, they popped up the video and, and. You know, that was the beginning of it, so.

[00:39:37] Chris Schwager: So, so we've had a little bit of the, uh, what's that called? The situation I think it is. Or the, I think it's the problem. Situation. Situation. Anyway, let's move on to, to, um, turning point. . Mm-hmm. . So this is the moment where, where Byron finds us, and you've just touched on it there. Mm-hmm. , but, um, what, what, the question is really what about the desktop studio? And again, we've covered this, so just keep it short if you want. Yep. Um, yeah, yeah. About, about the, the ad, I guess, caught your attention enough to, to do something about it.

[00:40:12] Byron Trzeciak: I think I mentioned to you as one of your previous clients, He kind of explained that whole process of going into like JB High-Fi and so forth, , and he was like picking out all the equipment and I'm like a pretty technical guy. Like I've got no problems going in and like talking about cameras or whatever, you know? Uh, but he was sort of explaining the process and then he kind of came out of it and he was like, I don't really know at the end of the day, you know, I don't, I don't really know if I need all of that, if that's exactly what I need. Is it all gonna work together? Is it gonna play nicely together? Um, He just sort of had that kind of emotion where when he looked at himself on camera, he's like, I don't feel like myself when I'm on camera. And that feeds into confidence issues, feeds into, you know, stopping yourself from doing these sales videos cuz you kind of put it in the two hard basket.

[00:40:59] So it was really his story actually that captured me and I was like, oh, that's exactly what I'm feeling here right now. You know, I could go out, I could try to find all this gear myself, but there's someone like you. You've figured it all out. You spend years and years figuring this stuff out. Um, and that's what you're paying for. At the end of the day. You're paying for the equipment, but you're also paying for the experience there of somebody that's done it all before they've made like 10,000 mistakes in piecing that all together, and there's a solution there. So .

[00:41:28] Chris Schwager: Well, that was a great little, uh, sound bite there. You know, you're paying for someone that's already done it, so I, I immediately will identify that as a nice little excerpt. I'll put that in the mental role, that one out. Mental b, exactly. Yeah. Yeah. Good. Yeah. And so when you're responding too, you could just go, you could talk about ridge films if you like, or they, or , whatever, rather than, rather than you. Um, just to make it a bit easier for me to, to use the, to use these and not, not that that's a problem, but it's just that I. in some, uh, cases, I won't be in the video. So particularly a cool product highlight where we've, we've also mm-hmm. brought in, you know, say a dozen clients to, to give their Yep. Their little testimonial. Um, sure. Yeah. It, it just makes it a bit cleaner that way because I'm not in it. Yep. um.

[00:42:12] Byron Trzeciak: All good.

[00:42:14] Chris Schwager: and they won't know who Chris is, but they will, you know, all over, they'll everywhere.

[00:42:19] Byron Trzeciak: They'll be 10 hours worth of content consumed before that, you know, so,

[00:42:22] Chris Schwager: so let's talk about, let's talk about the process then. So what was, what was the process of, of kind of, uh, starting with, with the guys? What was that like?

[00:42:33] Byron Trzeciak: Hey, in terms of starting with Ridge Films? Yep. Yeah, well, I think you know the immediate introductory video that I received, and he's a charismatic guy on, on camera that's looking the, uh, looking the, the go. You know, he's looking very sharp, mate.

[00:42:47] Chris Schwager: That's you, bro. That's you?

[00:42:49] Byron Trzeciak: Yeah, that's, that's me on the, on the other side. Now, you know . Exactly. Poor . Yeah, a hundred percent And good. Good. Uh, you. So we went through the process and you know, I'll be honest and upfront, like there was a little bit of like, not sort of, uh, skepticism,

[00:43:04] Chris Schwager: but please be honest, I was kind of at that.

[00:43:06] Byron Trzeciak: Yeah, I was kind of at that point where I was like, do I need to spend this amount of money to kind of make this solution work? And at the end of the day, once I went through the process, And tried to do these four videos that I mentioned, the pain just amplified even further and it would've continued to amplify and it would've continued to sort of hold me back in terms of what I was trying to do over the next 12 months. And that's where I said to you, Chris, I think, I dunno if it was on the weekend or if it was uh, you know, one particular day, but it was like a war cry or something, you know, I was the cry for help where I was just like, Chris, you gotta help me here. This is just so bad. And you were like, look, I've. , you know, one that I've built up in the Yeah. In the, you know, workshop ready to go. Do you want it? And I was like, yep. Like, let's send it down and let's get it in place. Yes. Yes. And uh, you know, I was, As that was happening, that's where you and I, we started to go through some of the scripting side of things and really I was made aware of like how to like compact a script and really make it like short, sharp, succinct, punchy at every single line. And that was a really key process cuz I think in general, like I'm a fairly technical guy and sometimes you do tend to labor going into the details of things where potentially you just don't need to do that. Yeah. So yeah, the whole scripting process.

[00:44:24] And then we eventually got to the on-camera training, and I think the on-camera training, I'd say like over the last, say, two or three years, it's probably one of my most fun training sessions that I've had. Um, you know, the before and after video, which you can see on LinkedIn and other places already is just, you know, you can see a phenomenal difference in the before video and the after video. Um, and the way that you deliver it and the confidence, the way you smile on camera. Uh, you know, the way that you kind of deliver it almost like, like a melody, you know, it's almost like a song to some, to some degree in the way that you deliver it and keep people engaged and interested throughout that. So, uh, like I said in that video, I think that there's some things that you've taught me in that, that have probably changed, like fundamental issues throughout my whole life in these kind of areas, you know? And that's a thing, like for a, what was it? An hour, an hour and a half session to, to have that kind of impact I felt was very, very powerful. So I'll think about video and video delivery very differently for the rest of my life now because of that session so.

[00:45:27] Chris Schwager: Far out. So the on camera training for those that don't know has been, is been going for many, many years, but honestly it's probably the last two months where people go, I've had deep, very deep issues with confidence with this, that nobody knows it and they somehow, they feel like hundred percent they're, they're in a position to, to open up about it. I mean, probably primarily because I can read it as well.

[00:45:54] I had someone in the studio yesterday, I was doing on camera training yesterday, and he, and he just had straight up hardcore de dyslexia. Mm-hmm. . And I called him on it straight up cuz he, cause his first read was like mm-hmm. Fucking diabolical. Which was great. . Cause I love these first takes because they make me look good, right? Yeah. Because then I, I can just, you know, if I can fix this guy with who, who's telling me he's got dyslexia. And he's also telling me that he's, that he, he's been diagnosed, well, I don't know if diagnosed, but, uh, hd, what is it? Dhd, what's it called again? ADHD. Right. Yeah. Yeah. And he's showing signs of all that. But anyway, I'm saying to him, yeah, yeah, okay. I got all that. But you know, I got mild. I don't broadcast it, but I, I had all sorts of issues, reading and confidence problems and Oh, the fucking list goes on. Like, it was, it was horrible. Yeah. , it was horrible. The eyes watching me and like everybody, you know, criticizing me and critiquing me and poking fun a hundred percent and bullying and all that type of stuff. And I just said to him, because what, what was happening with him was like, he was going through and, he was doing the eye roll and sorry, and apologizing and all that shit. Okay. Like the worst possible stuff you could, you could ever really include into a performance.

[00:47:05] He had it and I said, you know what you gotta do when you get to these moments where you've. , you're clearly reading a different word cuz that's a very common problem. I, I still have that problem reading a say a word that's on the line below and putting it up on the line that I, that I shouldn't be reading. Uh, he was doing that and I was just saying, Rao. So you acknowledge that that's, that's a, that's what, what happens to you and mm-hmm. then move, move through and let's accept it. You, you would be better to say. to pause, to catch a breath and move on, then to draw attention to your mistake. Mm-hmm. , and he started to hear these things and I said, you know, you should be unapologetic for what the way you are.

[00:47:46] Mm-hmm. , don't apologize for it. Fuck, it's no, you are who you are. That's, that's it. That's like, the reality is people don't know. People get this real like insight when they see themselves on camera for the first time, and I'm saying to them straight up, it sucks, but that's okay because it sucks. Like everybody else sucks. You're in exactly the same position as everybody else. So we're gonna make you not suck in a really short period of time. Mm-hmm. , and they come out smiling and floating and like going back and telling 'em their misses, how amazing it is, and this, that, and the hundred percent. And, and it's, it's just purely based on the fact that they do have it in them.

[00:48:27] They just have never Yeah. They've never been able to express it before. And, um, Because the camera is the evidence. It's not my opinion that they suck. They get to see themselves and they know they suck. , like, yeah, yeah. They're watching a vet going, oh shit. You know? And, um, so the, the, the cameras provided the evidence and then I've just provided the magical show effectively to get them, to make it sound pretty, pretty fluid and, and coherent and, and get on with it. You know what I mean? There seems like a show.

[00:48:59] Byron Trzeciak: I think in fairness to you, Chris, too, like it's not just like you suck or anything like this, you know, I think throughout that whole experience, like you have a way of, of uh, kind of. Giving constructive criticism. But again, like, cuz it's quite a, uh, you know, delicate relationship. Yes, yes. It's fragile, you know? Yes. And you could either like, elevate and make that whole scenario worse for them, saying, I jumped on a call with Chris and now I feel probably worse from it, you know, . And so, like, for you, you're almost the, uh, caretaker. It's a very precious thing that you're able to like, give, you know, accurate feedback and, and show the process.

[00:49:37] And like you said, sometimes seeing. Rather than even being told it is just as powerful. Mm-hmm. But yeah, I think you have a way of like navigating through it where it is a, uh, you know, you feel like it's a safe environment. Mm-hmm. You can, you can then, , try something new, be yourself, and at the end of it, like you said, you're like, oh, wow, I didn't even realize that I could do it that way, you know? Mm-hmm. , it can be something simple, just like smiling on the camera with some of the things that you mentioned. You watch it back and you're like, oh, wow. Like a simple smile there rather than a serious face. Has changed that entire video in some way, shape, or form. So that's right. Yeah.

[00:50:11] Chris Schwager: This has been great. I really love this episode. And, and the reason why I'm starting to wrap up is I've got a coaching session in three minutes. , there you go. I just realized you're right. But, um, but we have covered, and I know those sitting back out. What's the rest of the case study like method? Um, well, we'll just have to wait until next week.

[00:50:30] No, we're not, this is not, this is not part two, but I will say that we're looking at solutions which, arguably, Byron has provided a lot of those today, which has been great. Mm-hmm. , um, yep. Just one final message, but Yes. Solution and results.

[00:50:46] Where's, where's Pixel Rush going and maybe what would you say to others that are looking to invest in this , I'll give you that.

[00:50:53] Byron Trzeciak: Yeah. Well, i, I think over the last 10 years I've specialized in like being a very technical guy over the next 10 years, I need to be a specialist at getting attention. I would say these days, like the, one of the number one skills you can have is getting attention. If you can get attention for your business, you can. You can sell it, you can get another business, you can get attention for that business. It's the same. And I think right now, like very much attention is gathered through video. So, you know, over the next 12 months it's gonna be he heavily focused of improving the attention grabbing skillset and delivering it via video in very punchy, uh, you know, videos that capture people's attention and, and drive the outcome that you're asking for them. From them, you know.

[00:51:39] Chris Schwager: Amazing. Amazing. Mm-hmm. . And it's not going away, you know, video's here, it's here to stay. It's get to understand.

[00:51:46] Byron Trzeciak: You can be like me and skip drama class and things like that, but eventually it's gonna come back and get you and, uh, video is, is here to stay. So.

[00:51:55] Chris Schwager: Hey bro I thank you so much for coming along on this ride. This is, uh, a longer than usual episode and, uh,

[00:52:02] Byron Trzeciak: appreciate it

[00:52:02] Chris Schwager: again, looking to break this up and, and to, to do a whole bunch of beautiful things with it and, uh, beautiful, clear and coherent responses. So I really do appreciate that. Um,

[00:52:12] Byron Trzeciak: appreciate it

[00:52:13] Chris Schwager: for those obviously, you know, looking to, for SEO and. And web dev Pixel Rush, man, Byron is your man. Go and uh, check him out. We're gonna put the link to his website in the show notes as well. Um,

[00:52:26] Byron Trzeciak: appreciate that.

[00:52:27] Chris Schwager: And, uh, I've got, we've got you for coaching this afternoon as well, so this'll be exciting. Yeah, that's it. Um, yep. You'll be able to see how

[00:52:33] Byron Trzeciak: It's a full day with Chris . Yeah, yeah. Um, so, uh, yeah, thank, thanks again for, for

[00:52:40] Chris Schwager: coming along on this ride and, and I appreciate you,

[00:52:42] Byron Trzeciak: appreciate it.

[00:52:43] Chris Schwager: Appreciate you spending some to, for me to experiment with this. I, I, you know, I'm always looking for new ways to, to capture our audience attention. And if you've been driving your car on your long journey home, hopefully this has been a, a useful episode for you to have this, um, very candid, uh, approach to video.

[00:53:03] Byron Trzeciak: Um, a hundred percent.

[00:53:03] Chris Schwager: And, uh, and so thank, thank you again and, um, I will say

[00:53:08] Byron Trzeciak: appreciate you, you having me on, Chris, thank you very much.

[00:53:11] Chris Schwager: Awesome brother. Thank you.

[00:53:13] Byron Trzeciak: See you in this afternoon session.

[00:53:15] Chris Schwager: See you in the sesh .