DIY Video Success: Insider Tips and Strategies with Brendan Southall (Episode 147)

Brendan Southall:

I was trying to perfect it like every single, every single word, every single, everything was had to be perfect before I sent it. So I've squashed that now. It's like 80% good enough send, and guess what? I'm okay with that. And guess what? They're okay with that too.

[00:00:23] This is.

[00:00:33] Chris Schwager: Weddings. I want to know from you your recollection of wedding events.

[00:00:45] Brendan Southall: Wedding events. Oh my gosh. Do we, do we really have to go back that far?

[00:00:51] Chris Schwager: Well, I was gonna go back to birth, but I thought I'd go back to.

[00:00:55] Brendan Southall: Right.

[00:00:56] Chris Schwager: To weddings, the horror.

[00:00:57] Brendan Southall: Right.

[00:00:57] Chris Schwager: The horror. Do you still have, do you still have like, like summer nightmares? Yeah. Yeah. Do you have nightmares of that time doing weddings together?

[00:01:08] Brendan Southall: She, yeah. I, I do. And, and I often recall them with, uh, my wife Melanie, who basically says, oh, we are two but one.

[00:01:17] Chris Schwager: Yeah. But what, like, what about from a technical perspective? I remember, I remember going through the, that moment where you gave me that second camera and it didn't have a viewfinder, and I basically shot the whole wedding video blind just sort of pointed in the right, in general direction. Um, but do, do you ever have like, I, I don't think I was organized and I, I just remember. Remember just being very flustered all the time.

[00:01:42] Brendan Southall: Oh, yeah, absolutely. I, I still to this day have nightmares of equipment just not working. Like they're in the middle of their vows and they're going, I do, and the camera switches off, or There's no battery, the light conks out, you know, whatever it is, there's always something going wrong and in the dream you cannot control it. It's so frustrating.

[00:02:07] Chris Schwager: It's, uh, it's the technical, not knowing, not like, no confidence. Like for me, that was kind of one of the biggest things, right? Like didn't have really enough knowledge to.

[00:02:19] Brendan Southall: Oh, completely.

[00:02:20] Chris Schwager: Yeah. Kind of repeat the process. Right. I just thought it, I thought this was an interesting start of the conversation, given that, uh, Brendan and I, by the way, for those listeners, uh, have been now working together for over 20 years as Ridge Films and we kind of missed our anniversary thing. We were gonna do a big event and whatnot and, you know, sort of the 20 year anniversary label and everything that we did and blah, blah, blah. And we. It just went by the wayside. So instead what I thought, well, we could get on a podcast and just have a bit of a chat and go back through time and just talk about some of these highlights and hopefully wrap it into some more, you know, fun stuff rather than shit house weddings. Um, sorry if you're a wedding videographer, but shit house weddings.

[00:03:05] Now, now with the new improved DIY Video Program and all the wonderful things that come from that. But, um, but it's funny though, back on the weddings, how, how much of a, uh, impact, I guess mental impact. There's, I think there's some trauma left over from that feeling of not knowing what to do.

[00:03:30] Brendan Southall: Yeah, completely. Not knowing what to do and not knowing if it's actually been recorded. You know, having that complete uncertainty of going, this is a once-only opportunity. And if we're not getting it, what next? That you can't go back and say, oh, do you mind just repeating that? I do.

[00:03:48] Chris Schwager: I probably would. Now, I would. I'm like, okay. Can can we just call it here? Just, just if, if you could just go back like three meters. Go into, go into first position. Let, let's, let's just go it again right? Stand by for take, rolling up, and action. Good, thank you. Um, yeah, but, but back then, not so much. Uh, but yeah, it's, um, is it trauma, Brendan?

[00:04:11] Brendan Southall: Is it trauma? I've heard there probably is an element of trauma there. I think given that there's such a high, you know, a big critical moment in, in that, that time to get it right. And the equipment lets you down. It's like, oh, no, surely not. Yeah. A traumatic.

[00:04:31] Chris Schwager: And it wasn't reliable like it was tapes, you had to deal with tapes and things running out and batteries and like, you know, equipment that was temp, you know, it was temperamental. I mean, like on the whole, definitely.

[00:04:43] So look, let's, let's fast track now. Uh, you know, the whole point of this podcast is to try and get some, um, of the, I guess setting the stage for where the DIY Video Program was born from, because I think our experience in, you know, setting and packing up, uh, equipment over the years. You know, we see firsthand the amount of effort that goes into getting things right the first time and, and all of that. And, uh, I think that probably was a bit of a foundational, sort of playing field for us to, you know, know what potentially some people suffer from when they try and produce their own videos.

[00:05:28] Let's, let's kind of fast track to 2019, 20 plus years later. Um, so I, yeah, just, just what, you know, we, we'd sort of talked recently about that pivotal moment where we realized that sales was, was too hard doing it the way that we're doing it. Um, and that we needed to change it up in order to be more efficient. What's the, what's your take? Yeah. Yeah. What's your recollection of it?

[00:05:57] Brendan Southall: Uh, look, the back in the day, we were doing all of these face-to-face meetings, but the biggest battle was all the travel time in between. So there was a, you know, you'd spend an hour getting to a, a meeting that would be 15, 20 minutes long. And then an hour back in, in my case, cuz you know, we'd be a little bit out of the CBD if you had to travel in for, for just that one meeting. So, you know, yes, you, you tried to batch meetings where you could, but at the end of the day, if a client needed help, you needed to jump on it quickly, otherwise the, the deal opportunity woulld go. So yeah, having all that waste to travel time was just a, a real pain in the ass. There was that moment, I think it was in our, in our, uh, business coaching session where we're going, what if we, you know, do this a little bit different? Why, why don't being a video company, why don't we actually use video? And, and what a light bulb moment that was like, duh.

[00:06:54] Chris Schwager: Yeah.

[00:06:55] Brendan Southall: How are we not using video? So, uh, yeah, over to over to online video conferencing. The way we went.

[00:07:02] Chris Schwager: So then that change, that transformation, what was the revelation through that first year? I guess that started to, you know, we started to believe that we were compromised in some way by, by doing this for our business and not raising the standard, or at least having a standard in order to present ourselves being a video company.

[00:07:32] Brendan Southall: Well, I, I suppose from a, a sales point of view, it, we went from doing maybe one or two meetings a day to now doing, you know, 10 meetings a day. So we've, we've effectively 10x-ed our, our capacity, which obviously means more opportunities, which leads to more closed deals, more revenue, more profit, away you go. It's a smart business move at the end of the day for us and for other businesses, really.

[00:08:01] Chris Schwager: Mm-hmm. So it's the, with productivity, it's a productivity improvement, but you know, there's that cliche of don't work harder. Work smarter. Mm-hmm. Um, is that, is that kind of what you're talking about?

[00:08:17] Brendan Southall: Yeah, well, exactly. I remember you did that video where it was the, the day in the life of Chris, and it was you just rushing around. You know, back to back meetings. Uh, and that was on a day where you had multiple meetings scheduled in the, in the cbd and even that was chaotic, you know, there, there's, we, we learnt through video there is such a better way to, to go about, about your business. So maybe you should talk us through, through that, you know, what was, what was your experience for that?

[00:08:45] Chris Schwager: Well, my, my inspiration was, was from somebody else that had posted content on social around, you know, telling a story, telling your story, being, you know, open about it and being vulnerable about it and doing it in video form. And so I, I, I sourced in inspiration from that. And so I thought, well, you know, why don't, why don't I do a, a mashup with this lady? Her name's, um, Sally Ellingsworth, I believe she was quite prevalent on LinkedIn, and I haven't seen much of her lately, but back in the, at the, in the day, like every time I opened up LinkedIn, there she was, um, publishing content in her feed from her iPhone, you know, and just going ape shit like way more than we were. And so I thought, ah, this would be interesting if I actually take what she said, just down the barrel down. Like, she was like, I think she was like on the floor, like lying on the floor, literally delivering this, this pitch about, we all have an, in us, we all have this ability to tell our story and be vulnerable and show the world what, what we're capable of and what we can do and our story and whatnot. And so I just, I just mash that up with me, documenting my day from getting up at something like 4:30 in the morning and then had be going to the city, had, uh. Gym City had the BNI had meetings, had bloody, you know, back to, you know, edits and it was just, uh, it was a lot going on and then picking up the kids in the evening all the way to, um, meal, putting the kids to bed, reading them the story, you know, and, and, and saying goodnight. When I look back on it, that, You know, four years ago, when I look back on that, what I am now aware of is that it was chaotic. It was.

[00:10:28] Brendan Southall: Mm-hmm.

[00:10:28] Chris Schwager: A fucking hustle and bustle. I remember my mom saying, fuck, you know, like, how do you, how do you maintain this, this kind of speed, this level of, you know, and I quite frankly, at, at the time thought, oh, what are you talking about? You know, so that's so old school. And now I look back on it and go, yeah, you're right. Like it, it's, it's unhealthy, um, to to be that, um, just on all the time. Yeah. You know? Yeah. And. And I think that the premise for, for that video now in, uh, in contrast to what we do now was just, like light and dark, right? Like, you know, obviously we, we work pretty hard, but we work a hell of a lot smarter.

[00:11:19] You know, like if my wife says, darling, I'm gonna work, hang out the washing. It's like, yep, no problem. Well, I don't like hanging out, washing, but, but I, I, I'm able to do these things. I can pick up the kids, I can, I can be there, be a dad. Be pumping out a shitload of videos, uh, shitload of meetings every day because I now have that flexibility because I don't have the time, I don't have the wasted time in transit and dicking around where, you know, that really is, is kind of the old world now. It's like, uh, I reluctant to travel anywhere unless somebody gives me a bloody good reason.

[00:11:57] Brendan Southall: That's right. In person, why do we need that again? Well, I think the, the whole pandemic lockdowns have, have definitely fast tracked the, the whole let's do it over video call instead of, of meeting in person, which again, is, is further led to been able to do things interstate. Mm-hmm. You know, we can meet with someone anywhere in the world, you know, at the drop of a hat and Yeah. You can never do that in the past.

[00:12:25] Chris Schwager: Yeah. Talk, talk to me, talk to me a little bit. I mean, I, I've got this, uh, we did our research in that time, you know, was it, uh, 2020? So the, the, the period of 2019 was probably me just being unsatisfied with the fact that yes, we had revolutionized our sales process because we just got a hell a lot quicker. And, and we weren't, we weren't more pro I, we went more product, like we were just way more productive. But then it was kind of like, all right, is the crappy webcam the thing that we should be showing them. Right. So that was, that was the thing that caught my attention. I don't know what your perspective on that was, but obviously we had the, the beta version of the DIY kit and it was kind of this sort of built to, and then sort of abandoned it kind of thing. And so, But I think the, the cause of that was very much all right, I just can't bear to look at myself on a crap webcam with the printer in the background on the door and all this other shit and just, you know, yes, it's innovative, but it just wasn't to a standard I, I thought we, we were capable of, given that, we're a video company.

[00:13:28] What, what was your take on it? Were you, did you feel about the same? Because I kind of like did my thing and then went, oh, right, Brendan, I'll do the same for you. But.

[00:13:36] Brendan Southall: Yeah, I, I definitely did. Yeah. I, I remember actually, I've still got video files of, of some of those early recordings where we, we did move to, to this video conferencing world and yeah, the, the images look really substandard because they were coming.

[00:13:50] Chris Schwager: I need to get 'em.

[00:13:51] Brendan Southall: I, I think we, we got them from a. Well, it was just the, the laptop webcam, which, you know, I thought, well, yeah, that, that's pretty cool. I think that looks all right. And then you compare it to what we're doing now, and it's like, holy cow. Yep. That looks like absolute rubbish. But yeah, like even the, the first version of the, the DIY kit, um, yeah, it was, it was in that, in that, um, apple box. So it was a, you know, that wooden cardboard box with the the mount coming out of it. It looked pretty amateur, but you know, it did the job, but it did raise the, the level of, of vision pretty well. But the problem with that one was that you had to move it from your, from your sideboard onto your desk, plug it in, switch it on. You know that that process took all of a minute, but even that was enough of a, a barrier not to, not to bother doing video.

[00:14:44] Chris Schwager: So, so what are the, so what are, um, I, I'll just quote this, that the 2020 revelation with, you know, the big sea, um.

[00:14:57] Brendan Southall: What's the big C?

[00:14:59] Chris Schwager: Covid? It gave, it gave us an opportunity to ask people did they believe the standard was acceptable, the standard of video.

[00:15:07] Brendan Southall: Mm-hmm.

[00:15:08] Chris Schwager: And most business professionals said, you know, that, uh, no, it was not at standard. In fact, we were able to get a percentage. It was like 84% of business professionals believed that the way they presented or the way that people were presenting themselves on camera could have been better. Should be better.

[00:15:25] Brendan Southall: Yes.

[00:15:26] Chris Schwager: So it was like slapping us right in the face, you know? And, um.

[00:15:30] Brendan Southall: This is what the market's telling us.

[00:15:32] Chris Schwager: That's right.

[00:15:33] Brendan Southall: Should we listen?

[00:15:33] Chris Schwager: Well, yeah. So, so, so that, that told us something. It told us that there was, that people weren't happy that they were, they were unsatisfied. And then combined with all the things, the weddings and the, the things that we'd learn over the, over our tenure of, um, of service in, in video understanding like, yeah, there's actually a lots of those. It's not just appearance, it's, you know, the setting up and the packing down and the presentation, the messaging, and all these other things that are catching people out. You know, they're, they're forgetting the, the real, uh, effort that it goes through that you've got, that one has to go through to be able to do this properly. So, um, it just made perfect sense for us to, to answer the call.

[00:16:24] Brendan Southall: Mm-hmm. Yeah. Did, didn't it? Yeah. Yeah, it's that there's a, there's a big problem with, with people trying to do what do, do it yourself equipment and, and set it up and pack it down af after each time that they want to use it. And that's just not sustainable. And you know, we've had clients that have, that are now DIY clients that have gone through that, that pain and basically gone, this is just, you know, too hard. Can't do it. It's setting an equipment up, takes me half an hour. When, when I just need to produce a 30-second video, you know, I guess they start out with all the, the best intentions of going, oh yeah, I'm gonna do a weekly video for my blog, do a whole lot of social content.

[00:17:06] And then at the end of the day, you know, three months later, once they've gone through hours and hours of pain and still not being happy with the results, they're, they're going, all right, there's gotta be a better way of doing this.

[00:17:19] Video can be expensive, so do your hack at it on your iPhone. Or do you go through the arduous process in some cases of cost and resourcing and liaising with a professional video marketing. And if you are sick of setting up your own video equipment and all the tech hassles that come with producing your own videos, then there is a more streamlined way to present yourself professionally on your website rather than a crappy quality webcam. And you can do it from the convenience of your desk. It's called the DIY Video Program. The DIY video program allows you to create course content, send personalized sales, video and emails, record regular videos, social updates, and look and sound amazing in every video interaction with a single push of a button. You get professional gear and all the video coaching and editing you need to supercharge how you sell, market and teach. Learn more and go to ridgefilms.com.au/diy.

[00:18:17] Chris Schwager: What's with Australian people? I mean, it's, it's obviously, it's it's own pandemic worldwide, but it's something to do with, I think Australians thinking that, you know, DIY everything, give it, give it a shot. Give it a shot. I'm gonna give it a shot, I'm gonna give it, give it a crack, you know? Um, do you think,

[00:18:37] Brendan Southall: It's definitely a bit of culture, isn't there?

[00:18:39] Chris Schwager: Yeah. Yeah. Right. So they're kind of, I'm pretty happy with, I'm pretty happy with the way look that Yeah, yeah, yeah. That's right. Yeah.

[00:18:47] Brendan Southall: It's a massive business.

[00:18:48] Chris Schwager: I've had people convince me how great they look, you know, and it's like, yeah, it's, um, delusion um, and, you know, maybe, maybe they're putting things, things into perspective like, you know, I look okay, given know, my level of investment then fine. Right. But, uh, the clients that have bought from us and, and we've had a good couple of years understanding more about where the problem lies. And it's, and it's, it's not, my equipment sucks. Mm, it's not, uh, just that, you know, there are a whole plethora of different reasons that people fail at producing videos. Um, yeah. Do you let, let me just like put the spotlight on you for a second. Cause I, I recall my first time kind of with the camera on me, and, and it was just a blubbering mess. It was just a combination of just ums and ers and just complete, uh, cloud cloudiness around what I was intending to try and get across. And I think I had some predefined ideas of what I needed to say, and it was just, it was, it was nerve wracking. What's your ta, what's your version of that?

[00:20:02] Brendan Southall: Yeah, that times 10 for, for, for me, because of my personality being introverted and all the rest of it, uh, I was absolutely terrified of being on camera. So it's, uh, yeah, it's, it's taken me years essentially, or you know, many hours of being in front of the camera to start to feel, uh, more confident with that. And I think coming back to your point before about vulnerability, I think you've just gotta put yourself into a place where, people don't care. You know, that, that's in your head. People don't care. Just be yourself. That is the main thing that's, that I've kind of, uh, taken on. Um, yeah, it's, it's been an interesting journey. Uh, I'm actually, I'm just recalling these, um, these reply enquiry videos that we're, we are doing now. Um, even last week, you know, after I showed you what, what my process was of, of going through and replying to these, doing X number of videos in, in X number of minutes, and it was, you said it was too slow, and you're right, it was.

[00:21:07] Chris Schwager: It was 10 an hour, just so you know. I remember 10, 10 an hour.

[00:21:11] Brendan Southall: Don't tell anyone!

[00:21:14] Chris Schwager: 10 an hour. I think if I was doing the maths on, and I think I was able to do 60 an hour. Yeah. No, sorry. No, it's not right. No, it's like 30 an hour. 30.

[00:21:24] Brendan Southall: No, I think you were, you were like three or four times faster than me.

[00:21:27] Chris Schwager: I don't want, I don't want to. Yeah, I don't wanna like you.

[00:21:30] Brendan Southall: Whatever, whatever.

[00:21:30] Chris Schwager: Big, big, big T. Uh, but, you know, pr pr, you know, practice makes perfect obviously, but, you know, practice. Yeah. I said this last week, you know, Tony Robbins said, um, that, uh, repetition is the mother of skill, you know? Yeah, yeah. Um, but if you don't instinctively have somebody subjectively looking at where you can improve, like those, you know, ways and tools and techniques to rapidly improve, then you know, you're a hell of a long time being repetitive. Um, and, and perhaps not necessarily, um, moving in the right direction.

[00:22:09] Brendan Southall: Overly productive.

[00:22:11] Chris Schwager: Definitely not overly productive.

[00:22:14] Brendan Southall: The, the other thing was, uh, I was trying to perfect it like every single. Every single word. Every single, everything was had to be perfect before I sent it. So I've squashed that now. It's like 80%, good enough, send. And guess what? I'm okay with that. And guess what? They're okay with that too.

[00:22:37] Chris Schwager: Yeah. Yeah. Isn't it funny And, and like whole premise of this podcast and not editing, you know, like I was questionable with David Dean spread the other day, but he's probably listening to this going, what was wrong with it? But I've got like 50 minutes and I'm like, yep, chuck it out there. Um, I'm just getting tired of the time. And, and the whole point of this, this meeting as well is to, to get some, you know, natural reactions to a situation and, and for us to fully, uh, dive deep into, I guess why the DIY Video Program really exists, truly exists, you know, and, and it isn't about all about us. I mean, now origin of, of kind of, um, conceptualizing this is, is definitely, is definitely a thing, but it's backboned by the pain and suffering that our clients have gone through every day producing videos and they talk a lot about, oh, it's changed my life, but which might be a little bit eccentric for, for what it is, but they've obviously gotten so down, um, the, they've gone through a, a horrible process that, a frustration of desperation, um, of not knowing, um, of not improving, um, not being happy. And, um, that's the. Point to turn around, isn't it? Like it is. Let's, let's start looking up. Um.

[00:24:06] Brendan Southall: Yeah. Gone down the rabbit hole of pain and it's, sometimes you do have to go down that rabbit hole because you, you need to experience that pain in order order to know that there is a better, better way to do it.

[00:24:19] But actually, sorry, before, before we go back on, I, I want to ask you that same question you asked me before. Uh, a lot of people, when, when I speak to them, and, uh, you know, they, they say, ah, Chris, you know, he's such a natural, he's got so much confidence on camera. How, how did you get into that position and what's your take on that?

[00:24:38] Chris Schwager: Um, yeah, I mean, it,

[00:24:42] Brendan Southall: I suppose I represent the other half of the market, you know, the Yeah. They're not so confident. Introverted. Yeah. Perfectionist. And, and I think you're the flip side of that, so, yeah. Yeah.

[00:24:51] Chris Schwager: I, I, I do think that it's been a lot about helping my clients and, and identifying areas of weakness and, you know, Uh, just seeing, like seeing from the front row, from the front line that they suck and that it's my job to get them to turn that around really quickly and I believe they have it in them. They, however, don't carry the same level of confidence and understanding that they have the capability to be good fast. Most, most people. I don't really believe that they can achieve, take big leaps in achieving, you know, a really respectful form performance. And this, this specifically I'm talking about on camera training here, but, um, it's very rewarding to see somebody shift from, you know, crappy to, to good really quickly. And for me it's been about building a process around that so that I can replicate that and do that for others, you know, and the more that we get into this business of, of helping others with their, you know, video marketing, their DIY videos, the more it's really, it is about building repeatable processes and, uh, muscle memory and, uh, implementation and the strength to know uh, what is too little? What is too much? You know, um, there is, you know, Lyle Greig said it years ago. Proliferation beats perfection. This, um, idea of, you know, does anybody really care about that minor improvement that you're trying to make, or do they. Are they satisfied with the fact that you have actually done something a hundred percent unique, you've done something a little bit different, and that's has, uh, uh, so much more weight. It's a high success tactic to get people to, um, to look differently at your business. And I think that arguably is one of the, the biggest thing businesses look for is that differentiator. Like how do they, like, how do they stand out? Like most business don't stand out. They don't have anything different in the market. And we've, we've seen that firsthand. We've, we've gone through that process of trying to embellish things to make them, you know, bigger than they actually are. And, and, but even then it's, it's very difficult to, to, um, to kind of put that in the foreground and, and kind of repeat that, you know, to the market and say, yeah, yeah, we are truly different. Definitely are different, you know, like trust us, we're different, you know? Uh, whereas the DIY Video Program seems to sell itself to a certain degree because of the pain threshold that people have already gone through. Um. With the confidence, I think, is that, pure maturity over the years have been able to deal with people to be able to just continually chat about those, those areas of pain and suffering that they've gone through. And the, the, the big, uh, leap with regards to that confidence exuded from, you know, a company like us a after so many years is that, um, we have, uh, Now in our discussions, in our daily discussions to, to, you know, potential leads, opportunities of the DIY Video Program is at every point solving a crisis that they have, you know. And, we've got an answer for everything it seems, you know, and, and I think that's, that's making the, the sale far easier because it's not just, oh, I need a video now. It's like, okay, I need social videos. Uh, I need a camera set up. I need confidence. I need a message. I need to be able to implement it. And I need someone to do it for me because I'm shit. Uh, because I can't do it very well myself. I've tried and I suck, like. What, what more, what more, uh, of a, of a call sign do you need for, for a business like us to go, okay. It's all good. We've got your covered.

[00:29:07] Brendan Southall: This is our sweet spot. Let's go in. Let's help.

[00:29:09] Chris Schwager: Yeah, let's help you, let's help you. Um, so hopefully that answers your question.

[00:29:16] Brendan Southall: Yeah, that, that's, that sounds good. Yeah. It's, it's, um, it's amazing how frequent that that comment comes in though. It's like they, everyone sees you on, on social and go, oh yeah, Chris is, is just such a natural. I, I don't know if I can be like him or I want to be like him.

[00:29:32] Chris Schwager: You do, you baby. You do you. Don't try to be me. Although I will say Byron from Melbourne is like, he did his social videos and I, I, he did five, six of these social videos, sent 'em to me before our coaching session yesterday and he's like, tell me what you think of these, these Chris. And he's done the whole, at the end, he's done the done for you. And, um, and I'm like, mate, these are fucking awesome. And he is like, oh, I looked at what you were doing. And I tried to like repeat it. And I was like, they're great. And we worked on the scripts together and all that. But his delivery, he, he'd learn and he, and he's constantly looking for an improvement and he's constantly trying to do better. So I look at these guys in the, in the coaching, the world of coaching gives me so much gratification and joy that they are listening and learning and applying the things that I'm teaching them. And like that is just the best thing, you know, because they've come from, they've come from the, the, the come from like, um, what's the best word to, um, come from, I'm trying to look for this word. It's, it's, it relates tos. Let's gt, it relates to, um, to, to, to Jewish, uh, second world War. And it's, um, In the ghetto, they've come from the ghetto.

[00:30:54] Brendan Southall: Ah, there it is.

[00:30:56] Chris Schwager: I dunno if that's appropriate, but yeah. They've come from the ghetto. The, it's the, they've hit rock bottom and they're, they're now looking for some saving grace.

[00:31:09] Brendan Southall: Yeah. And it's actually, it's not a bad way to learn, you know, modeling yourself off others. And then, Taking what you've learned from that process and then making it your own. I, I think that's not a bad process cuz you know, people learn through, well actually the whole thing is we've always, you know, led by example. So that, that's case in point, you know.

[00:31:29] Chris Schwager: Don't invent stuff. Yeah, it's 9, 9 99 times out of a hundreds built already. Somebody else has done it. Don't invent it. Don't invent it. Don't think it's new. It's, um, unless you're the DIY Video Program, and of course.

[00:31:46] Brendan Southall: Absolutely. That goes without seeing. Um, yeah. Um.

[00:31:49] Chris Schwager: But yeah, it's true though. Like there there are, there's a number of people out there to support you along the way. Uh, who have done it before. Seen it before, can help you. On your journey and uh, you know, it's a smart business move, isn't it? Just like us with our business coach, call on him. I call on you. I call on my team. You know, I'm looking for perspectives on things so that I can frame it accurately or more accurately than I see it. And then.

[00:32:14] Brendan Southall: Yeah, don't go it alone.

[00:32:16] Chris Schwager: That's right. Well, that'll do us for today. Thank you so much for joining us. Hopefully we've got some grabs there for our, uh, award-winning and we're gonna submit it to her like the Kahn Film Festival video Evans. Why not the why DIY Video? I showed it to Byron yesterday. He was very excited. Um.

[00:32:33] Brendan Southall: It's got a nice ring to it, doesn't it?

[00:32:34] Chris Schwager: Yeah, yeah, yeah. He is. If you're a DIY client, uh, you know, get in on the. Get in on the, the, the Why DIY Video, you'll, you get a little grab in in our epic video that showcases the, the joy that people have using the DIY Video Program and, and how they're now using it to, to improve their businesses and, and improve their lives.

[00:32:55] Brendan Southall: Love it.

[00:32:55] Chris Schwager: Thank you, Mr. Southall.

[00:32:57] Brendan Southall: Oh, thank you. I'm Mr. Schwager.

[00:32:59] Chris Schwager: You're welcome. Good on you, mate. Take care. Bye.